Бренд-менеджер

We invite you to join our team as Brand Manager

Area of Responsibility:

To manage the Nemiroff DeLuxe Vodka brand within the premium portfolio, ensuring its strategic growth, consistent positioning, and premium equity across all relevant markets

Key Responsibilities

Brand Strategy & Positioning:

• Implement and refine the brand strategy for Nemiroff DeLuxe in alignment with global premium positioning.
• Ensure brand differentiation within the Nemiroff portfolio and versus competitors.
• Uphold premium identity across packaging, messaging, content, and activation.

Marketing Planning & Execution:

• Develop annual brand plans including ATL, BTL, digital, experiential, and trade marketing activations.
• Collaborate with export markets and local distributors to ensure brand consistency and relevance.
• Manage campaign development, agency briefing, production, and in-market activation support.

Consumer Communication & Engagement:

• Drive storytelling, digital content, and social media presence for Nemiroff DeLuxe.
• Oversee influencer and PR engagement aligned with premium brand tone.
• Ensure all touchpoints deliver a high-end consumer experience.

Innovation & Product Development:

• Support product development initiatives relevant to the premium segment.
• Ensure pack upgrades, limited editions, and brand innovation are in line with brand DNA.

Brand Performance & Budget Management:

• Track brand health, market share, and ROI of marketing investments.
• Monitor competitor activity and adapt plans based on insights and performance data.
• Manage the annual marketing budget for Nemiroff DeLuxe

Minimum Requirement

• Higher education (marketing, management, economics, or related fields)
• 4+ years of experience in brand or trade marketing in an FMCG company (preferably in the alcohol category or related).
• Knowledge of brand management and brand architecture.
• Basics of marketing communications: ATL, BTL, digital, PR, influencer marketing.
• Knowledge of the basics of trade marketing, distribution channels, and consumer behavior in the FMCG category.
• Understanding of P&L, ROI, KPI of marketing investments.
• English language proficiency, not lower than Advanced

Take the opportunity to join the brand building team at a world-renowned company!

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