SMM-менеджер (German speaking)

We are nearshorefriends — a staffing agency with 100 employees specializing in IT nearshoring, with a focus on software development, modern technologies, and AI.

We connect small and medium-sized businesses in the DACH region with highly qualified development teams from Europe and beyond.

Our focus: high-quality projects, long-term partnerships, and genuine collaboration on equal terms.

What sets us apart:

• A combination of agile software development, IT project expertise, and AI proficiency
• International setup (Europe, including Bulgaria, Ukraine, Portugal, and North Africa)
• Direct collaboration with founders
• Plenty of creative freedom

Your Mission

You will expand our existing social media presence on LinkedIn and Instagram to generate real business opportunities.

No «let's just post something"—instead:

👉 clear positioning

👉 relevant content

👉 measurable impact (leads, reach, conversations)

Your Responsibilities

Content & Execution

• Planning and managing a clear content plan
• Adapting existing content (blog, case studies, events) into social media content
• Writing and publishing LinkedIn posts (primarily) and selected Instagram content in collaboration with our Ukrainian team assistant
• Setting up a newsletter channel
• Creation/editing of simple videos (e.g., founder content, snippets)

Strategy & Positioning

• Developing a clear social media strategy (B2B, DACH)
• Building and developing:
  • Personal brand (for the founder, building thought leadership)
  • Company brand
• Development of content formats (e.g., AI Insights, Nearshoring Learnings, Case Studies)

Growth & Performance

• Lead generation via existing social media channels
• Campaign development and execution
• Use of lead tracking tools
• Continuous optimization based on performance

• Several years of experience in B2B social media / content marketing
• Proven results (e.g., reach, leads, growth)
• Strong understanding of:
  • LinkedIn as a channel
  • B2B communication
  • Tech / IT / AI topics
• Ideally, experience with:
  • Nearshoring, IT services, and AI
  • Founder brand building
  • Content that actually sells—not just «looks good»

Skills

• Excellent German (C1 / Native)
• Very good English (for coordination within an international team)
• Proficient in using:
  • Social media platforms (LinkedIn, Instagram)
  • Content creation (text, images, simple video formats)
  • Tools: Canva, HubSpot, WordPress
  • AI tools (LLMs, Midjourney, NotebookLM, etc.)
• Nice to have:
  • Campaign automation (e.g., n8n)
  • Campaign management via HubSpot
  • Figma
  • Affinity

Work style

• Independent, organized, reliable, communicative
• You don’t think in terms of posts, but in terms of impact
• You can achieve a lot with minimal coordination
• You contribute your own ideas and put them into practice

Working Conditions

• Freelance or part-time
• Remote (Europe)
• Close collaboration with founders and our AI Lead
• Quick decisions, minimal bureaucracy

What to expect

• Direct impact on growth and positioning
• Access to exciting topics (AI, nearshoring, international teams)
• Plenty of freedom to pursue your own ideas
• A friendly, uncomplicated work environment
• A secure, reliable employer

How to apply

Please send us:

• A brief profile / LinkedIn
• Examples of your previous work (posts, profiles, case studies)
• Your thoughts on how we could improve