Marketing director

About the Company: Almco Plumbing is one of the fastest-growing plumbing companies specializing in epoxy pipe lining and trenchless sewer repair. We have been providing high-quality services since 2001. In 2019, the company transitioned to Ukrainian ownership, bringing new momentum to its development.

Company Goals to Be Achieved:

1. SEO Optimization:
   • Rank Almco’s website in the top 5 on Google (aiming for the 3rd position) for key search queries.
   • Rank Epoxy Pipe Lining landing page in the top 10 on Google.
2. Google My Business (GMB):
   • San Diego — at least 40 leads per month (improving content and images).
   • Los Angeles — at least 10 leads per month (improving content and images).
   • EpoxySD — at least 10 leads per month (improving content and images).
3. Yelp:
   • Prepare a report on efficiency and find solutions to reduce lead cost by 10−15%.
4. Google Guarantee:
   • Analyze efficiency and reduce lead cost by 10%.
5. META (Facebook, Instagram):
   • Generate 15−20 high-quality leads per month.
6. Google Ads:
   • Launch, monitor, and optimize advertising campaigns.
7. Reporting:
   • Provide weekly reports on all marketing campaigns and ROI.
   • Maintain a report tracking all advertising channels and analytics.
   • Purchase leads from various platforms.
   • Lead quality control:
     • How many leads were received?
     • How many were booked for an appointment (if not booked, why)?
     • How many job requests were for projects worth $5,000+?
     • How many large estimates were sold?

Responsibilities:

• Develop and implement marketing strategies — full management of marketing, including digital and offline activities.
• Manage the company’s online presence — SEO, content, SMM, websites, and landing pages.
• Content marketing — creation, curation, and placement of content.
• Social media marketing (Facebook, Instagram, YouTube).
• Monitor advertising campaign performance (Google Ads, Meta, Yelp, GMB, etc.).
• Brand management — increase brand awareness and customer loyalty.
• Work with CRM — data analysis and sales funnel automation.
• Reporting and analytics — continuous monitoring of marketing campaign metrics.
• Collaborate with the operations department — align marketing activities with business objectives.
• Event planning and community engagement — participation in industry events and collaborations.
• Legal and ethical compliance — ensure compliance with U.S. advertising laws.
• Manage the marketing budget — allocate funds effectively.
• Continuous learning and innovation — explore new marketing channels and tools.

Requirements:

• Higher education in marketing.
• At least 2 years of experience in internet marketing with budgets of $20,000 — $30,000.
• English proficiency at Intermediate+ level.
• Excellent communication skills.
• Experience with Google Ads, Google Analytics, SEO, and PPC advertising.
• Knowledge of Yelp, Google My Business, YouTube, Meta (Facebook & Instagram).
• Proven successful marketing campaigns (case studies, examples of achievements).
• Strong organizational and analytical skills.
• Management experience (preferred).

What We Offer:

• Flexible work schedule.
• High salary + performance-based bonuses.
• Experience working in an American company.
• A corporate culture focused on growth and development.
• A friendly team of professionals.
• Opportunities for professional growth within the company.

More about the company:https://almcoplumbing.com/

If you are interested and meet the required qualifications, please send your resume in English only (if your resume will not be in English you will be disqualified). Our HR team will contact you for an online interview.