Email Marketing Specialist

Currently, we are looking for an Email Marketing Specialist who will help us develop and scale our email marketing direction, build effective communication funnels, and optimize customer journeys.

Responsibilities

• Plan, create, and launch email campaigns (newsletters, sequences, promotional emails).
• Build and optimize email marketing funnels and automations.
• Segment email databases and personalize communication.
• Analyze email campaign performance (open rate, CTR, conversions).
• Conduct A/B testing for subject lines, content, and campaign structures.
• Collaborate with designers and the marketing team to create engaging email content.
• Set up and manage automated email workflows and triggers.

Requirements

• 1+ years of experience in email marketing.
• Strong understanding of email marketing funnels and automation.
• Experience working with email marketing platforms such as SendPulse, Mailchimp, HubSpot.
• Understanding of email marketing analytics and performance metrics.
• Basic knowledge of customer journey and marketing funnels.
• Strong attention to detail and ability to work in a structured way.

Nice to Have

• Experience with CRM systems.
• Basic copywriting skills for email campaigns.
• Experience working with digital products or marketing agencies.
• Understanding of marketing automation strategies.

We Offer

• Opportunity to work with multiple marketing projects and products.
• A chance to influence marketing funnels and communication strategies.
• Professional growth and development.
• Competitive compensation based on experience.
• Flexible working format.

ZBL is an international EdTech product company that builds, launches, and scales proprietary education brands in the Health & Fitness niche, powered by global influencers and performance marketing.

We operate as a full-cycle model: from idea and product development to marketing, analytics, and operations — fully in-house.

Our flagship brand, Zubalenok, has an audience of 2.2M+ on Instagram (3M+ total reach) and a loyal base of 50,000+ active students worldwide.

Every role at ZBL is directly connected to real business metrics: LTV, Retention, CAC, and Conversion. Here, you are not closing tasks — you are moving the business.

Why join ZBL

1. Work at the level of a global product company

   You will work exclusively with Tier-1 markets (USA, UK, and Europe) in a 100% English-speaking environment, operating on a professional level far beyond local projects.

2. Be part of a true full-cycle system

   At ZBL, product, marketing, analytics, and operations are deeply connected. You will clearly see how decisions impact the entire business, not just a single department.

3. Ownership & Product Mindset

   We are not an agency or a contractor. We build and own our assets. This means real responsibility, real influence, and direct impact on growth.

4. Scale & Audience

   You will work with brands that already reach millions of people and serve tens of thousands of active students.

5. Modern tools for speed and efficiency

   We leverage ClickUp, Notion, AI tools (ChatGPT/Claude), and any cutting-edge technology that helps us move faster and smarter.

6. Autonomy & Growth

   We value maturity and independence. You will have the freedom, resources, and training budgets to make strategic decisions and grow professionally.

Benefits

Health First

Free access to all our fitness products to keep you in peak shape.

Performance Rewards

A transparent bonus system, corporate English lessons, and rewards for outstanding achievements.

Remote Culture

100% remote work within a team of growth-oriented professionals.

Join the ZBL Team

🚀 Build at scale. Own your impact. Grow with the company.