Creative Strategy Manager (TikTok Shop)

We are not looking for just a «creative» or an «SMM manager.» We are looking for a Growth Architect who understands that content on TikTok is not just art—it is a mathematically driven tool for generating revenue.

Your primary metric is not likes; it is GMV (Gross Merchandise Value). Your primary tool is not inspiration; it is hypothesis testing.

🎯 Who Are We Looking For?

You are the perfect candidate if you are a Performance Marketer with a passion for content, or a Growth Manager who knows how to break down a viral video into its core components.

Your Experience:

• 2−3+ years in performance marketing, e-commerce, or media buying.
• Experience with TikTok Ads / TikTok Shop or Western markets (US/UK).
• You haven’t just «seen» a sales funnel; you have personally optimized one (CTR → CR → Average Check).
• Proficiency in analytical tools (Excel / Google Sheets are your best friends).

🧠 What You Will Do (Your Daily Cycle):

Your work is a continuous cycle of Audit → Hypothesis → Test → Scale:

1. Diagnosis: Analyze the funnel to identify where we are losing money. Why is a user watching but not buying?
2. Strategy: Define growth vectors. What offers, triggers, and «hooks» will resonate with our audience?
3. Hypothesis Generation: Create clear briefs for the content team based on the principle: «If we use this hook → we will gain +10% CTR → because it addresses this specific customer pain point.»
4. Performance Analysis: Ruthlessly cut what doesn’t work and scale what generates revenue.

💎 What We Offer:

• Real Impact: You don’t just execute tasks; you determine how the business grows.
• No Micromanagement: We care about results (GMV), not the number of hours spent in meetings.
• Flexible Motivation: A stable base salary + bonuses directly tied to the success of your hypotheses and sales growth.

📢 About the Role

This is a «Growth Brain» position. You will be responsible for building a repeatable growth system that converts: 👉 Creatives + Hypotheses → Metrics → GMV → Scalable Growth.

If you are ready to build a system rather than just «make content,» we look forward to receiving your CV!