SEO Manager (iGaming)

We are looking for a SEO Manager to join the team and work on a fast-growing project in the iGaming / online casino industry.

Our company operates and develops several products in the online gambling space. Currently, the majority of our traffic comes from affiliate partnerships, but we are now building a strong in-house SEO direction and developing our own ecosystem of websites that generate organic traffic at scale.

This role is ideal for a specialist who is comfortable building SEO strategies from the ground up, developing organic traffic channels, and creating a network of SEO-driven websites including review platforms, content portals, and satellite sites.

Key Responsibilities

• Conduct a comprehensive SEO audit of the main project
• Analyze search engine results pages (SERPs) and competitor SEO strategies
• Monitor brand visibility in search results and prevent third-party websites from dominating branded queries
• Identify potential competitive or affiliate threats in search rankings
• Develop a strategy to own the SERP through multiple projects (main site, review sites, satellite websites)
• Build and maintain a SEO roadmap and growth strategy
• Develop site structures and content strategies
• Create and manage semantic keyword clusters
• Assign tasks to copywriters, developers, and other contributors
• Optimize on-page SEO factors (meta tags, internal linking, structure, content optimization)
• Oversee technical SEO (indexing, crawlability, performance, errors)
• Launch and develop a network of SEO-driven websites (review platforms, content portals, satellites)
• Develop and execute link-building strategies
• Test new SEO hypotheses and growth opportunities
• Monitor rankings, organic traffic, and SEO performance

Requirements

• 4+ years of experience as an SEO Specialist
• Experience promoting websites in highly competitive niches
• Strong ability to analyze SERPs and competitor SEO strategies
• Experience creating and growing SEO websites (review sites, content portals, satellite sites)
• Solid understanding of On-Page and Off-Page SEO
• Strong knowledge of link-building strategies
• Basic knowledge of HTML / CSS
• Experience using AI / GPT tools for SEO tasks
• Ability to build and execute SEO roadmaps and promotion strategies

Experience with Tools

• Ahrefs
• Screaming Frog
• Google Search Console
• Google Analytics
• SimilarWeb
• Other SEO analysis and competitor research tools

Nice to Have

• Experience in gambling, betting, or affiliate projects
• Experience building PBN networks or SEO site ecosystems
• Understanding of Grey Hat SEO techniques
• Experience managing multiple SEO projects simultaneously

What We Offer

• The opportunity to build the SEO direction almost from scratch
• Participation in creating a full SEO infrastructure (satellite sites, review portals, content platforms)
• Career growth to SEO Lead / Head of SEO as the direction scales
• A long-term project in a growing iGaming company
• Competitive salary