Digital marketer

About the Company

Almco Plumbing is one of the fastest-growing plumbing companies in California, specializing in epoxy pipe lining and trenchless sewer repair. Operating since 2001 and under Ukrainian ownership since 2019, we focus on innovation, growth, and a high-quality customer experience on the U.S. market.

Position Purpose

We are looking for an experienced Digital Marketing Specialist to drive local marketing and paid traffic growth for our U.S.-based company. This role owns the setup and management of advertising campaigns, oversight of our company profiles on key platforms (Google, social media, industry directories), and end-to-end marketing performance analytics. We expect this person to be data-driven, proactively propose optimizations, and work closely with our U.S. team.

Key Responsibilities

Local SEO and Paid Search

• Manage and optimize the company’s local SEO presence (Google Business Profile, local map pack rankings, reviews, local link building).
• Set up, run, and optimize paid search campaigns (Google Ads / PPC) with a focus on budget efficiency and lead quality.
• Manage Local Services Ads (LSA) campaigns, including verification, budget optimization, and response quality.

Analytics and Tracking

• Set up and maintain end-to-end analytics using Google Analytics and Google Tag Manager.
• Build and maintain accurate conversion tracking (calls, form submissions, leads) across all channels.
• Prepare regular performance reports with optimization recommendations.

Directories and Reputation Platforms

• Manage and optimize company profiles on BBB, Thumbtack, Angi, Yelp, and LinkedIn — keeping information current, managing reviews, and improving ratings.
• Ensure NAP (name/address/phone) consistency across all platforms.

Social Media

• Run advertising campaigns and content on Meta (Facebook/Instagram) and YouTube.
• Set up targeting, test creatives, and optimize campaigns for cost per lead.

General Digital Marketing

• Comprehensively manage the company’s digital presence, coordinating SEO, PPC, social media, and directories into one cohesive strategy.
• Propose and test new channels and approaches to drive quality lead growth.

Minimum Requirements

• English — at least Upper-Intermediate (working with U.S. platforms, reporting to the U.S. team).
• Verified Google Ads (PPC) certification.
• Verified Local Services Ads specialist certification/status.
• Google Analytics and Google Tag Manager certifications.
• General (comprehensive) digital marketing certification confirming broad expertise.
• Expert-level hands-on experience with GMB (Google My Business) / GBP (Google Business Profile) and LSA.
• Working knowledge of BBB, Thumbtack, Angi, Yelp, and LinkedIn profile setup and management.
• Experience running ad campaigns on Meta (Facebook/Instagram) and YouTube.
• Experience with the U.S. market / U.S. clients — a strong advantage.
• Ready to verify experience and certifications (portfolio, certificate screenshots, case studies).

Personal Qualities

• Analytical mindset with a data-driven approach to decision-making.
• Attention to detail and structured way of working.
• Proactive — willing to propose improvements, not just execute tasks.
• Reliability and discipline in meeting deadlines and reporting.

We Will Not Consider Candidates Who:

• Have no verified Google Ads / Analytics / Tag Manager certifications.
• Have no hands-on experience running paid campaigns.
• Cannot communicate in English with the U.S. team.
• Are not able to provide a portfolio or examples of completed campaigns.

What We Offer

• Pay: from $2,000/month; the final base rate and commission structure are discussed individually based on the interview.
• Full-time, flexible/non-standard working hours.
• Remote work with a U.S.-based company.
• Growth-oriented corporate culture.

How to Apply

If you’re interested and meet the requirements, please send your resume along with links or screenshots of your certifications and a portfolio of completed campaigns. Our HR team will contact you for an online interview.

Important ❗: Only resumes in English will be accepted.

More about the company: https://almcoplumbing.com/