Influencer Marketing Manager (Web2 Agency Background)

We’re looking for a hands-on and strategic Influencer Marketing Manager to lead our marketing efforts through key opinion leaders (KOLs) across multiple projects.In this role, you won’t just coordinate communications — you’ll build our influencer marketing strategy from the ground up, working directly on scouting, negotiations, campaign execution, and performance analysis.We are specifically looking for a professional with a solid background in Web2 marketing agencies, who understands structured agency processes, systematic campaign management, and performance metrics. Experience in the Web3 / Crypto space is not a strict requirement, but it will be considered a major additional bonus. 📌 What You’ll Do

• Strategy & Budgeting: Develop influencer marketing and campaign promotion strategies tailored to each project, and efficiently manage allocated ad budgets.
• KOL Scouting & Execution: Actively search for, evaluate (audit for fake engagement), and regularly launch ad campaigns with Web2 influencers (and Web3/Crypto KOLs if applicable).
• Agency-Style Campaign Management: Prepare clear, actionable briefs (ТЗ) for bloggers, closely monitor the publication process, and ensure timely integration releases under tight deadlines.
• Partnerships & Programs: Launch ambassador programs, drive co-marketing initiatives, and execute joint growth activities with ecosystem partners.
• Analytics & Optimization: Monitor campaign results, track key performance metrics (ROI, CPA, CAC), and continuously iterate to improve performance.
• Team Alignment: Collaborate closely with the core marketing team and handle additional relevant marketing tasks as they arise to support project growth.

🔍 What We’re Looking For

• Proven Experience: 2−3+ years of hands-on experience in Influencer Marketing / KOL Management.
• Mandatory Background: Strong and proven track record working within Web2 Marketing/Digital Agencies. You know how to handle multi-project workflows and deliver structured reporting.
• Strategic & Analytical Mindset: Experience creating campaigns from scratch, managing budgets, and taking a data-driven approach to measure ROI and CPA.
• Multi-Project Management: Ability to manage multiple influencer campaigns at once, coordinate with external partners, and work across fast-paced tech teams.
• Language Proficiency: Excellent written and spoken English (B2+ or higher) for clear negotiation and partnership building.
• Soft Skills: Creative thinking, strong initiative, agility, and the ability to turn ideas into high-performing campaigns.

🌟 Nice-to-Have (Great Bonus)

• Web3/Crypto Expertise: Understanding of Web3 dynamics, crypto-native channels (Twitter/X, Telegram, YouTube), and current industry trends is a huge plus, but we are ready to onboard you if you have a strong Web2 foundation.

🎁 What You’ll Get

• Impact: A high-impact role driving the visibility of top-tier projects.
• Freedom: Full ownership of the influencer marketing direction and creative freedom.
• Flexibility: Remote work with a flexible, fast-moving, and supportive team.
• Growth: Transparent bonuses linked to project success and a chance to grow within a well-connected ecosystem.