Eugen

Yevhen Nikolaiev | CHIEF MARKETING OFFICER
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Profile
Marketing executive with a strong 8+ years professional background. I bring a wealth of experience in team and project management, fostering sales-to-marketing relations, data analytics, budgeting, IT startups, and forecasting. With a proven track record of effectively overseeing small and medium-sized teams, I offer a unique blend of entrepreneurial attitude and analytical thinking.
My specialization extends to a severe focus on performance marketing, analytics, and CRO, coupled with a background in Tech product companies, FinTech / EdTech startups, blockchain projects, and digital agencies. With hands-on experience and a deep understanding of industry dynamics, I am prepared to contribute my skills and insights to grow your company tenfold.
Key skills
• Performance marketing, influence marketing, SMM, content marketing, affiliate marketing, PR;
• Leading small to medium-sized teams;
• Proven experience working with analytical platforms (GTM, GA4, Amplitude, various Customer Data Platforms, etc);
• Hiring & mentoring;
• Strategic planning;
• A/B testing;
• Work with big monthly budgets;
• B2C, EdTech, FinTech;
• Project / Product management;
• Growth mindset, communication skills.
Education
Master of Business Administration | Taras Shevchenko National University of Kyiv, Institute of International Relations | 2013 - 2018

Experience
Mate academy | Chief Marketing officer | 2023-Present
An EdTech product company with a mix of full-time programs with job guarantees and self-paced courses.

Target markets: Poland, Brazil, Ukraine.
My impact:
• Hired, mentored, and managed a marketing team of 7 in-house specialists + external contractors;
• Established a systematic flow of organic revenue from social media; Result: 0$ to XXXXX$ monthly;
• Launched influencer marketing as a lead generation channel from scratch. Result: 0$ to XXXXX$ on a monthly basis;
• Tested 2 different lead scoring models to enhance lead quality, at the end 1 became the main for the company.

HIGHLIGHTED PROJECT: Black Friday 2023

• Agreed on the special offer with the sales department;
• Planned and managed marketing campaigns in Meta, Google ads, email/messenger marketing, and push notifications.
• As a result, we reached 2 all-time monthly highs: revenue and leads quantity.
__________
GoIT | Chief Marketing Officer | 2022-2023
An EdTech product company focused on creating IT courses to make students competitive in the labor market.

Target markets: Colombia, Mexico, Argentina, Chile, Poland, and Ukraine.
My impact:
• Hired and managed a team of 8 industry professionals;
• Set up an A/B testing process for all parts of the funnel, including Google ads, Facebook ads, landing pages, special offers, etc. Result: monthly revenue grew x2;
• Established lead generation using a free products funnel: webinars, marathons, and test drives. Result: achievement of an all-time high in monthly leads and events visitors.

HIGHLIGHTED PROJECT: Unlock influencer marketing for lead generation

I’ve tested several influencer promos by myself. When I understood it’s scaleable, we started hiring a dedicated person for this position. 20 interviews with candidates for the position were conducted, 5 test assignments were received, and 1 person was hired. Then we tested ±10 different niches (like travel, lifestyle, tech), found the most stable ones, and launched full-scale promo campaigns for our free products. Results:
• Channel revenue grew from 0$ to XXXXX$ monthly;
• influencer marketing was unlocked as a channel with stable ROI;
• we found a model for stable lead generation with constant A/B tests.
__________
Ultima School | Chief Marketing Officer | 2021-2022
An EdTech product company specializing in democratic and efficient education for reskillers in Latin America.

Target market: Brazil.
My impact:
• Recruited, trained, and supervised an international marketing team of 12 individuals from Eastern Europe and Brazil + contractors.
• Planned, budgeted, and efficiently managed the performance marketing team, yielding up to 4,500 leads monthly.
• Led the marketing team to the result from $0 per month to $140,000.

HIGHLIGHTED PROJECT: Launch Ultima in Brazil

The project I’m proud of. As the first employee in the company, I went through the complicated path from nothing, except the idea, to hiring & mentoring the team who found the product market fit with the first $100k/month revenue, resulting in several rounds of investments from the VC.
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GeniusMarketing | Chief Marketing officer | 2019-2021
Digital holding of educational companies.

Target markets: Ukraine, Poland, USA, Indonesia, Turkey.
My impact:
• Managed a team of 32 industry professionals, including 12 in-house members and over 20 contractors;
• Reworked marketing strategy and lead generation process for 12 projects of the company: among them 10 online/offline educational projects and 2 offline events, 7250 attendees each;
• Developed and marketed over 20 marketing funnels, including evergreen ones;
• Lead GM's key products to several new markets: Poland, USA, Turkey, and Indonesia.

HIGHLIGHTED PROJECTS: Online and offline events

• Best case for an offline event: using performance, influencer, email, and push notifications, we’ve attracted 17000 visitors who have bought tickets for a 3-day offline event.
• Best case for an online event: using only performance marketing, we attracted 54000 registrations for the online marathon during only 3 days of paid ads, and 25000 attended the event.
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GG Agency | CEO / Chief Marketing officer | 2019-2019
A full-cycle esports holding’s internal marketing agency.

Target market: Ukraine.
My impact:
• Established an in-house marketing agency from scratch;
• 9 people were hired to handle a full cycle of tasks;
• The team dedicated their full-time efforts to execute 4 internal projects.

HIGHLIGHTED PROJECTS: Ukrainian Esports Championship

The First Esports Ukrainian Championship with a total prize of 1 million UAH executed and fully supported by User acquisition, SMM, PR, copywriting, and Design specialists under my management. KPIs secured:
• 5 000 000 social media reach;
• 280+ (1400 people) teams to 46 qualification rounds in 23 cities attracted.
__________
Byzantium | Agency Head / Chief Marketing Officer | 2017-2019
A full-cycle esports holding’s internal marketing agency.

Target market: Ukraine.
My impact:
• Managed a team of 22 industry professionals + 30 subcontractors;
• Implemented SCRUM/Agile as a method of management and performance of the team;
• Completed 6 projects with a total of $124 million in funds raised.

HIGHLIGHTED PROJECTS: NAGA Token sale

A German Fintech company, listed on the Frankfurt Stock Exchange, comes to the crypto industry with its trading platforms and a market cap of 200 million Euros, making a shift to huge companies ruling the market.
• $1.5 million invested in marketing;
• 63 000 investors attracted;
• $50 million raised.
__________
Harmonius Engine Trade PTE | Marketing manager | 2016-2017
The import-export company specializes in transportation and logistics.

Target market: Ukraine, Germany.
My impact:
• Set up ad campaigns in Meta / Google ads;
• Collaborated with the User Acquisition, PR, and Content teams;
• Analyzed traffic reports and improved conversion rates.
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Writerbay | Freelance Copywriter | 2013-2016