Anastasiia

Anastasiia Lynnyk
Barcelona, Catalonia, Spain

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Summary
Highly organized, energetic and flexible PM with leadership qualities.
9+ years of successful experience working with the IT market leaders.
I have an extensive background in implementing analytical services, starting from the developing measurement
tracking and creating dashboards for different branches of business to delivering product solutions for clients’
business cases within optimal time, complexity, and on budget.

Experience
Product Manager
Adevinta
Jul 2021 - Present (2 years 8 months)
- Shape and drive vision and strategy for an internal Experimentation Platform
- Work closely with Engineering counterparts to improve current solutions and implement new ones
- Own the roadmap for the team
- Identify customer needs, translate them into prioritized initiatives and measure their impact
- Write User Stories and tasks for the Engineering team
- Evangelize best practices across the organization and help teams to succeed in scaling
Experimentation

Data Analyst
Adevinta
Aug 2019 - Jul 2021 (2 years)
-Manipulating complex datasets using a range of tools such as Python, SQL, and Spark
-Collaborating with product, engineering and operations teams across the company
-interpreting A/B test results, predicting user behaviors and finding top-performing user segments

Senior Digital Analyst
OWOX BI
Jul 2018 - Jul 2019 (1 year 1 month)
-Set up online analytics services for sending, receiving and analyzing data
-Design and develop measurement plans to collect user behavior data
-Perform data analysis to assess the effectiveness of online marketing sources
-Provide recommendations to improve project KPIs
-Project management
-Communicate with partners, for example Google
-Study problems and business needs of the market and identify new tasks for the company, ways to
solve them
-Coach junior and middle analysts in the company

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 -Identify new opportunities to improve the processes in the team and their implementation

Digital Analyst
OWOX BI
Apr 2016 - Jul 2018 (2 years 4 months)
-Set up online analytics services for sending, receiving and analyzing data
-Design and develop measurement plans to collect user behavior data
-Perform data analysis to assess the effectiveness of online marketing sources
-Provide recommendations to improve project KPIs
-Project management
-Communicate with partners, for example Google

Statistician
TN Labs (Noosphere Ventures)
Jul 2014 - Mar 2016 (1 year 9 months)
Preparation of financial reports of social networks.
Work with basic metrics (including - conversion, payback, income).
Construction of forecasts and evaluation of efficiency and payback of projects.

Education
Dnipro University of Technology
Master of Science (M.S.), Applied and Theoretical Statistics
2009 - 2014

Licenses & Certifications
Analytics Certification - Google
Issued Jun 2017 - Expires Dec 2018

Skills
Data Analysis • Conversion Optimization • R • Traffic Analysis • Forecasting • Web Analytics •
Google Analytics • Trend Analysis • Microsoft Excel • GTM

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