Кристина

Kristina Alekseychuk

Date of birth: 12/08/1991 Nationality: Ukrainian Gender: Female Phone number:

[открыть контакты](см. выше в блоке «контактная информация») (Mobile) Phone number: [открыть контакты](см. выше в блоке «контактная информация») (Work) Email address:

[открыть контакты](см. выше в блоке «контактная информация») Instagram: [открыть контакты](см. выше в блоке «контактная информация»)

ABOUT ME

I have 10+ years of experience in PR and, in recent years, have expanded my expertise into marketing and employer
branding. I also bring extensive experience in event management, strategic communications, team leadership, and
collaboration with companies, media outlets, and public figures

WORK EXPERIENCE

HEAD OF MEDIA – SYMBOL – 09/2022 – Current – KYIV, UKRAINE

Developed concepts and launched the online edition of Symbol Magazine and the print edition of Symbol News,
assembling and leading editorial teams;
Serving as Editor-in-Chief, planning and scheduling issues, editing content, and ensuring visual coherence;
Generating and implementing special projects for the publications;
Providing reporting on the activities of both the website and newspaper teams, overseeing planning, writing, and
editing tasks;
Сreating content for the company’s Telegram channels.

EMPLOYER BRAND SPECIALIST – OBRIO – 08/12/2025 – 31/07/2026 – WARSAW, POLAND

Developed and executed OBRIO's Employer Brand strategy for expansion into the Polish market;
Conducted market, competitor, and target audience research to identify employer branding opportunities and define
strategic priorities;
Managed communication channels, partnerships, and offline employer branding initiatives;
Created employer branding content for social media and internal communication channels;
Managed the full cycle of internal and external events, from concept development and budgeting to execution and
post-event analysis;
Tracked the effectiveness of Employer Brand initiatives using key performance metrics, audience insights, and
employee feedback.

DEPUTY HEAD – DIIA.BUSINESS CENTER IN WARSAW – 01/09/2024 – 30/05/2025 – WARSAW, POLAND

Developed, managed, and implemented marketing and PR strategies for the Diia.Business Warsaw center; Оrganized
offline events for 30–280 participants, as well as online webinars and projects;
Designed and implemented programs to support the development of the center’s entrepreneurs;
Coordinated the daily work of the team and prepared reports;
Developed email campaign concepts for the center’s partners and respondents, coordinated chatbot setup, and
managed collaboration with the targeting specialist;
Maintained communication and built partnerships with organizations, companies, and foundations, including
international stakeholders.

HEAD OF PR, INFLUENCER MARKETING MANAGER – MODOZA / ELISABETTA FRANCHI – 02/2021 – 08/2021 – KYIV,
UKRAINE

Developed strategies and action plans to support and improve the company's position (including for brands like
Modoza and Elisabetta Franchi);
Coordinated the work of the SMM specialist, targeting specialist and graphic designer;
Handled influencer marketing: selected bloggers for collaboration, managed these partnerships, and analyzed the
outcomes;
Led teams that created content for the brand, including photo and video shoots, and fully organized these production
processes.

PR DIRECTOR – COOPERATION WITH FITNESS COACH, CELEBRITY ANITA LUTCENKO – 03/2014 – 03/2022 – KYIV,
UKRAINE

Working with a personal brand;
Creating and maintaining a communication strategy;
Creation of press releases, media proposals and other communication materials;
Writing and implementing projects with partners;
Organization of filming and PR activities;
Planning and conducting events;
Monitoring of trends and innovations in the field of PR with the aim of constantly improving strategies;
Evaluation of the effectiveness of PR campaigns.

PROJECT MANAGER, HEAD OF COMMUNICATION PROJECTS – WOWBODY – 09/2018 – 01/2021 – KYIV, UKRAINE

Formation and implementation of a PR strategy for brand development and promotion; Maintenance of a PR activity
plan (monthly, seasonal, annual);
Promotion of company representatives and key names;
Work on brand reputation and positioning;
Work with the media. Monitoring and editing mentions, forming a contact database, posting materials, developing
topics and joint projects, preparing the necessary data (comments, layouts, photos);
Organizing photo sessions, interviews;
Writing press releases, interviews and PR materials;
Organizing press conferences, presentations, open training sessions, autograph sessions. Participation in partner
events;
Organizing joint projects and collaborations with other companies and brands; Communication and work with opinion
leaders. From strategy to negotiations and control over the implementation of agreements;
Maintaining reporting tables. Monitoring and analyzing PR activities and the media space;
Creating creative ideas for communication projects and campaigns, conducting strategy sessions and brainstorming;
Management of a team of PR managers and quality control of client communications;
Interaction with contractors;
Control and support of implementation of communication strategies.

EDITOR – L' OFFICIEL MAGAZINES, PUBLISHING HOUSE VAVILON – 02/2017 – 08/2018 – KYIV, UKRAINE

L' Officiel magazine, columnist for the "Dialogues" section:
- organizing, conducting and writing interviews with the subject.

PR MANAGER, EVENT MANAGER – PINK MAGAZINE, PUBLISHING HOUSE VAVILON – 02/2017 – 08/2018 – KYIV,
UKRAINE

Developing and implementing a PR strategy for the publication's development and promotion;
Managing brand reputation and positioning;
Monitoring and editing mentions in the media, writing and posting news and post-releases;
Organizing image events for public figures, advertisers, partners and readers: concerts, brunches, spa and beauty days,
autograph sessions, issue presentations;
Participating in partner events;
Organizing joint projects and collaborations with other companies and brands;
Working with opinion leaders and bloggers;
Communicating with public figures and managing all agreements on publication in the magazine (from cover hero to
interviews);
Managing the advertising budget and reporting on completed activities;
Interacting with subordinates and contractors.

COLUMNIST FOR THE FOLLOWING SECTIONS: "MEN'S TALK", "HEALTH", "CENTRAL PROJECT" – PINK MAGAZINE,
PUBLISHING HOUSE VAVILON – 02/2017 – 08/2018 – KYIV, UKRAINE

Developing an idea, selecting a topic and subjects for the article;
Communicating with subjects: from the filming stage for the project to approval of the material;
Writing materials about art, beauty and health;
Organizing, conducting and writing interviews with subjects.

PR MANAGER – 1+1 MEDIA TV CHANNEL – 01/2016 – 02/2017 – KYIV, UKRAINE

Work on the project "Kvartal 95" and TV series of the 1+1 channel;
Development and implementation of the project promotion strategy;
Writing texts: press releases, interviews, reports;
Work with media representatives;
Organization of events: presentations, conferences;
Briefing of actors, producers and other representatives of the TV channel;
Maintaining weekly reports on work on projects;
Market monitoring and analysis of activities carried out;
Immediate response to crisis situations and management of the company's reputation in negative situations.

PROJECT MANAGER, EDITOR ІN CHIEF – TOUCH MAGAZINE – 08/2012 – 01/2016 – KYIV, UKRAINE

Creating a concept and implementation plan for the project;
Compiling a brand book and project budget;
Assembling a team;
Preparing and publishing 178 pages for printing every two months;
Organizing photo sessions for thematic materials and covers;
Organizing the work of the team;
Developing commercial projects;
Writing texts and interviews;
Working with a designer on the design of the publication;
Organizing image events for the magazine with the participation of public figures and partners.

EDUCATION AND TRAINING

16/05/2025 – 21/05/2025 Warsaw, Poland
WARSAW MARKETING BOOTCAMP Genesis, Meta

2013 – 2014 Kyiv , Ukraine
FACULTY OF ORGANIZING FILM AND TELEVISION PRODUCTION, MASTER’S DEGREE Kyiv National
University of Theatre, Film and Television, named after I. K. Karpenka-Kary

2009 – 2013 Kyiv , Ukraine
FACULTY OF TV JOURNALISM, BACHELOR DEGREE Kyiv National University of Culture and Arts, Institute of
Film and Television

LANGUAGE SKILLS

Mother tongue(s): UKRAINIAN
Other language(s):

UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken production Spoken interaction

ENGLISH B1 B1 B1 B1 B1

POLISH A2 A2 A2 A2 A2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user

PROJECTS

2010
Step to the Future

The social project, with the support of the Children's Friends Foundation
2008
Stop Child Labor

Social project, with the support of the International Labor Organization

2008
Street Theater

Social project, with the support of the state city administration of the city of Kherson

2007
Let's make Kherson clean

Social project, with the support of the Ukrainian Women's Fund

HONOURS AND AWARDS

2009
Member of National Society of Journalists of Ukraine – National Society of Journalists of Ukraine

2008
Winner of the International Essay Competition for Young Leaders – Masakhis Goi Peace Foundation
and UNESCO

2012
Winner of the Open World Program – United States Congress

CREATIVE WORKS

2021 – CURRENT
Teacher of the course Stylist-image maker at the Academy of Style and Design Andre Tan

2021 – CURRENT
Founder of a small PR and production agency

PR-strategy, photo-video organizations and styling for brands, magazines, celebrities.

ORGANISATIONAL SKILLS

Proactive, Good Communication skills, Team player, Strategic Planning Skills, SMM, Google Ad MC
Office, Canva, Photoshop, Adobe InDesign