Катерина

[открыть контакты](см. выше в блоке «контактная информация») Tel. +33 6.52.58.12.34

Address: 16 rue Clos des
Guichets, 45300 Boynes

Katerina Luyelo

Summary 20 years of experience in sales and marketing, B2C,B2B and D2C, strategy and business
modeling, business development, project management. Last 8 years experience in Digital
(Online Sales). FMCG, DTC and Real estate experience

Personal Details

- Nationality: Ukrainian. Date of birth: 12.03.1981, married, daughter 10 y.o.
- Valid work permit
- Languages: English (fluent), French (Intermediate), Russian and Ukrainian (Native)
- Driver’s license: B

Experience

Jan 2014 – Dec 2023 Owner/CEO, Ukraine
KidSport Kid-Sport.com.ua DTC direct to consumers (online sales) of sport goods for children

- Business strategy, managing digital performance, brand building;
- Digital marketing: Paid media, owned media (site, social accounts), earned media (user
content)
- E-mail marketing and promo strategy
- International DTC via diverse marketplaces eBay, Joom, Wish. Local DTC via local
marketplaces Rozetka, Allo, Epicentr
- P&L management, supplier management, team management
- Team stuffing

Head of Representative office, Ukraine
July 2009 –
CYBARCO DEVELOPMENT LIMITED (Cyprus), www.cybarco.com
December 2013 Luxury Real estate

- Establishing the business: representing the company vis-à-vis relative administration
and fiscal etc. authorities, suppliers, media companies and press. Ensuring liaison with
financial, sales and administration teams in Cyprus.
- Sales and Marketing strategy. Road-shows, customer events, participation is partner’s
events, agent’s trips, sponsoring events, extensive networking etc.
- Budgeting, market analyses, reporting, managing P&L statement of the office.
- Servicing and consulting potential customers regarding investment in Luxury housing
and resort developments of the company. Providing solutions depending on individual
customer/ family needs as well as investment purposes and obtaining residence permit
and/or EU citizenship (a number of projects on concept stage, off plan, ready-to move
in, exclusively designed holiday homes). Responsible for Ukraine, Kazakhstan, China
markets.
- Assisting buyers and immediate relatives through the process of obtaining permanent
residence permit and/or citizenship through investment (in cooperation with law firms,
Embassy of Cyprus in Ukraine)
- Performing one-to-one meetings with HNWI (business owners, top managers,
government officials) consulting on project specifications, investment plans, and
available financing options. Direct sales in the range of 0.5-1.5 mln Euros.
- Developing relationships with strategic partners (private banking, concierge, referral
network, and individual agents. Providing extensive training for management and
middle staff of partner companies. Prospecting.
 Senior Retail Consultant/Project Manager (Retail Property Department)
January 2008 – June COLLIERS INTERNATIONAL UKRAINE, https://www.colliers.com/en-ua
2009
- Client Service for Street Retail, Shopping Malls clients.
- Strategy development and implementation
- Securing assignments with investor/developer and corporate occupier clients
expanding to Ukraine, developing strong relationships with local and
regional/international investors/ developers and owners, in order to win new
assignments
- Project Management - coordination of third-party professionals and internal staff in
order to achieve project targets. Selling company services (consulting, brokerage,
concept development)

Brand Manager at Professional Products Division
August 2005- L’OREAL UKRAINE
December 2007
- Launch of MATRIX brand: strategic planning, new client acquisitions, financial plans,
sales and compensation plan development, go-to-market strategy/competitive analysis,
event/training management.
- Developing partnership with distributors. Negotiations, commercial contract
management, regional launches.
- Building and managing direct and indirect sales channels.
- Category knowledge trainings across organization
- Liaison with New York office and Eastern Europe and Central Asia Zone
- Agency management
- Leading monthly distributor meetings, setting and achieving monthly distribution and
sales targets. Handling distributor requests, communication to distributors (pricing
strategy, memos, etc.). Creating procedures for distributor’s operation processes.
- Operational reporting and sales forecasting

Key Account Manager at Consumer Products Division
December 2003- L’OREAL UKRAINE
August 2005
- Sales strategy for brand portfolio of L’Oréal Paris, Garnier, Maybelline
- Innovation pipe line launch excellence in the Key accounts
- Monitoring sales and identifying new business opportunities for existing and potential
accounts. Control of distributor’s operation processes and procedures.
- Negotiation of assortment and trade terms

Education

2002- 2003 Master of Art in Banking. Dnipropetrovs’k National University, Ukraine
1998- 2002 Bachelor of Arts in Economics and Finance. Dnipropetrovs’k National University, Ukraine
1998- 1999 Youth for Understanding International Exchange Program, Atlanta, USA