Контактная информация

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Опыт работы

Education manager (Brand Kérastase)

с 11.2019 по 02.2022 (2 года 3 месяца)
LLC L’Oréal Ukraine (FMCG), Київ (Роздрібна торгівля)

•Building a team of trainers (increasing the number of team members by 2 times) with the aim of brand’s products training delivery within the Ukraine for beauty salons and studios (candidate’s selection and evaluation in tandem with brand manager);
•Development, implementation and monitoring of annual + quarterly education strategies for the team for new and existing brand’s products (expanding the coverage of the training map from 11 regions of Ukraine to 23);
•Formation of monthly and weekly education plans for each trainer and monitoring of their performance;
•Education of separate team members through personal meetings as well as conducting group training events for the whole trainer’s team in off-line and online formats;
•Enhancing the trainer team's qualification in public speaking, hairdressing trends and personal SMM marketing by attracting relevant top specialists in these fields;
•Providing a team of trainers with everything necessary for effective work both in Kyiv and on regional business trips (training materials, test products, auxiliary accessories and incentive elements for customers);
•Development of motivational programs for the team of trainers (salary + bonus system, organization of corporate events);
•Monitoring and rectifying the quality of transferring the luxury brand's philosophy and values to stylists in beauty salons and customers;
•Developing, implementing and maintaining basic training materials, such as brand book and ritual maps for brand products (both electronic and printed versions);
•Designing and implementing electronic trainings for the international online training platform within the company;
•Organizing and conducting multi-level training and presentation campaigns (events, trainings, seminars) offline for brand clients with the participation of team trainers and myself, for the largest of them (from 5 to 300 people);
•Creating and coordinating webinars, live streams (Instagram), and online events for brand clients (ranging from 10 to 200 participants);
•Development and implementation of “team look” for brand trainers’ team;
•Managing and controlling budgets for training events in all formats;
•Partnering with the marketing department to create projects that enhance brand awareness and loyalty (brand corner, beauty boxes, video clips, etc.);
•Forming of informational content for beauty market places and customer feedback management on them (https://makeup.com.ua/ та https://www.notino.ua/);
•Communicating the results of the work accomplished to the local management;
•Increase in sales volume of brand products by 17%;
•Increasing the level of brand awareness by 38%;
•Enhance brand loyalty by 16%.

Sales Trainer / Training Specialist (Brands: L’Oreal Paris, Maybelline, NYX, Garnier, Mixa)

с 11.2015 по 11.2019 (4 года)
LLC L’Oréal Ukraine (FMCG), Київ (Роздрібна торгівля)

•Detailed research and study of all the physical characteristics of brand products, as well as their consumer properties + advantages and disadvantages for the development of educational materials;
•Researching competitive brands' products to identify their strengths and weaknesses in order to apply the information obtained in the development of educational materials;
•Producing, implementing and maintaining basic training materials that include presentations, electronic catalogs and testing algorithms in both electronic and printed versions;
•Designing and implementing electronic training webinars for beauty consultants and partners;
•Organizing and managing multi-level training and presentation campaigns (trainings, seminars) in an offline format for beauty company consultants/partner networks + marketing and commerce teams (ranging from 20 to 150 individuals);
•The first in the company developed and conducted training webinars (from 50 to 300 people);
•Regular visits to sales points for quality control and correction of knowledge and techniques presented in education process;
•Establishing the training program, monitoring its execution and generating appropriate reports.

Sales Advisor (Brands: L’Oréal Paris, Maybelline New York, Garnier, Mixa)

с 09.2014 по 11.2015 (1 год 2 месяца)
LLC L’Oréal Ukraine (FMCG), Київ (Роздрібна торгівля)

•Boosting buyers' desire to buy goods through product presentation and consultation, with a focus on their features and benefits.

Образование

Kyiv National University of Culture and Arts

Specialist in “Musical Art”, qualification of choirmaster, teacher, Київ
Высшее, с 2010 по 2014 (4 года)

Дополнительное образование и сертификаты

Professional Make Up Academy – Make Up Artist

2017, 4 months

Знания и навыки

• • Комунікабельність та емпатійність;
• • Сміливість та завзятість;
• • Креативність та винахідливість;
• Організаторські здібності
• • Менторінг та коучінг команди;
• • Вміння чітко виявити та донести необхідну інформацію;
• • Відмінні навички презентації та публічних виступів;
• • Вміння створювати та вести багаторівневі проекти;
• • Розробка навчальних матеріалів;
• MS Office
• Canva

Знание языков

• Украинский — свободно
• Русский — свободно
• Английский — средний

Дополнительная информация

ABOUT MYSELF
I have always been fascinated with music and singing since my childhood. Separately or when combined, they encourage people to feel the different shades of the world more deeply and reveal them through their souls.
I wanted to combine my professional activities with music and singing when I entered a music university. When I was about to graduate from the university I realized that I had a desire to change my line, to work in the beauty industry. Like music with singing, it is closely related to revealing the colors and characteristics of people. I began to work in L’Oreal company.
The skills I acquired while studying I successfully utilized in this company. These qualities are:

1. The ability to conduct public performances in an effective manner and to maintain the audience's interest and its mood;
2. Ability to feel people properly and accurately understand their demands.
These abilities required a certain inspiring charisma, a clearly set diction and of course some artistry.

ADDITIONAL INFORMATION
•B driving license, driving experience – 3 years;
•Hobbies: sport, classic and contemporary literature, travels, learning language (English);
•Marital status: married.