Алевтина

Resume
Alevtyna Ivanenko
Marketing strategist

brand manager

copywriter

Contact me

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@alevtynaivanenko

https://www.facebook.com/
alevtina.g.ivanenko Education
Professional certificate from Step IT

Academy in "UI/UX Design" (2023)

Profile Google Career Certificates: Digital

Marketing & E-commerce (2022)

Strategic marketer and copywriter with

20 years’ experience in brand building,
EBRD Programme: Consulting for SMEs

comprehensive promotion and (2010–2014)

business transformation.

Vinnitsa Polytechnic University:
I specialise in developing
Systems

systematic marketing solutions that
Engineer (1996)
combine creativity, analytics and
digital tools to achieve measurable
results.
Competences
Experience Strategic marketing

• Market analysis and the development

of go-to-market strategies

Сo-founder and Strategic
• Breaking down complex business

Director Lyskovsky Agency | 2007– tasks into stages with clear KPIs

2023
• Development of unique value

• Delivered over 200 successful
propositions (UVPs)

projects across 15+ sectors (FMCG,
Digital promotion

HoReCa, e-commerce, healthcare,
• Understanding full-cycle

education, events, etc.)
campaigns (SEO/PPC/SMM → CRO →

• Developed and implemented 52 brand
Automation)

strategies, resulting in a 25–300%
• UX optimisation for conversion

increase in brand awareness
Brand management

• Optimised clients’ marketing budgets
• From positioning to guidelines

by 17–40% through data-driven
• Audit and rebranding

approaches
Content strategies

Provided consultancy for projects • Copywriting for various channels

under the EBRD programme to support (landing pages, email marketing,

SMEs native advertising)