Alexander

CV

PERSONAL PROFILE:

SURNAME : Poplavskiy

FIRST NAMES : Alexander

RESIDENTAIL ADDRESS : Ukraine, Kiev, Pririchna 54A

DATE OF BIRTH : 07 of May, 1971

SEX : Male

NATIONALITY : Ukrainian

HEALTH : Excellent

MARITAL STATUS : Married with one child

HOME LANGUAGES : English, Russian

OTHER LANGUAGES : Ukrainian, Polish

DRIVER’S LICENSE : Code 08

HOBBIES : Computers, Sport, Music, Movies,
Languages

TELEPHONE NUMBERS : [открыть контакты](см. выше в блоке «контактная информация») |[открыть контакты](см. выше в блоке «контактная информация»)

CRIMINAL OFFENCES : None

EDUCATIONAL QUALIFICATIONS:

SCHOOL ATTENDED :
Odessa Gymnasium No 1, Ukraine

HIGHEST STANDARD PASSED :
Std. 11 (Matric)

SUBJECTS :
History, English, Math, Chemistry, English Literature, Biology, Anatomy, Physics

EXTRAMURAL ACTIVITIES :
Travel, Sport, Study, etc.
TERTIARY EDUCATION:

UNIVERSITY ATTENDED :
Odessa University of TV/Radio Broadcast, Mobile & Satellite Communication.

QUALIFICATION :
Engineer of Mobile/Radio Comm. B Sc (Electronic Engineering)
RSA Certified by HSRC in Pretoria
Correspondent Member of International Academy of Economics and Technology

OTHER COURSES :
WAP/HSCSD/GPRS GSM course in 2001/2002/2003 with MTN Business School;
Diploma in Management Computer Science at Malta Business School in 1993;
MCPS, Front Page 98 certified at Dockside Academy 1998;
Nexans Structured Cabling Certified Designer and Installer 2002 Dubai Nexans School; Cisco
course on Networks/VPN/Firewall, TCP/IP, LAN/WAN, JAVA Script, HTML/XML coding - in house
training (GEM & Dockside Academy 1997/1998);
CNS – Certified Novell Sales Specialist Novell Training 2000 Cape Town;
Cisco Voice Specialist (VoIP) UUNET MCI Global, Cape Town 2004;

EMPLOYMENT HISTORY:

KIVI SMART – Kyiv and Budapest 09/2022 – present
Manufacturer of KIVI TV’s, TV accessories and special digital content for worldwide audience.

Head of retail marketing and extra income - EUROPE

KIVI Smart is an international company, with manufacturing facilities in Europe and Asia. Our
partner is one of the largest factories in the world MTC, China, has capacity of producing
millions TV sets per annum, all based on Google Android 9 technology. We have all
certification according to IEEE and ISO standards. Partners include Netflix, Megogo, Spotify,
AirConsole, Amazon Prime and many others. Current presence is in over 30 countries,
including over 100 dealers and partners.

Current scope:
- Developing new markets in Europe, searching for new partners for extra monetization.
From video, audio, gaming, educational, etc. segments for TV media content
- Sign up new retail partner networks for TV and accessories sales in new markets –
including promo teams within in over 12 countries
- Generating revenue from 0 to over 150k$ within first 6 months
- Come up with new ideas and new revenue steams, monetizing existing partner
channels, bundles with MNO’s, telecom providers and others
- P&L annual revenue responsibility from global client base and new markets

Benish GPS – Kyiv 10/2018 – 05/2022
Telemetry and GPS provider, M2M and IoT platform aggregator and fleet management, asset
tracking solution developer
Director IoT and New Product Development

Benish GPS is a part of international holding BENISH GROUP, which was founded in 1981.
Integrator of innovative solutions for the efficient facilities and resource management. Leading
position in M2M industry, telematics services, dispatch solutions, security systems and satellite
monitoring. With over 18 years of experience and internal hardware and software development
resources, we have managed to expand into 21 country around the world with products and
services, having presence and offices in Ukraine, Israel, Azerbaijan and Switzerland.

Current scope:
- Developing new markets, selling telemetry and IoT solutions to MNO’s, B2B and
system integrators around the world
- Responsible for 2 products – BeConnected and BeniLock – both based on M2M IoT
technologies
- Fleet management solution customization and expansion into new markets
- Constant upgrade of proprietary IoT platform BeM2M
- Looking after clients for new feature and software development – Telenor, Vodafone

Kyivstar – Veon Group – Kyiv, Ukraine 08/2014 –12/2016
MNO, part of Veon (Vimpelcom)

Head of New Product Development, CPA, Multimedia Departments

Kyivstar is the largest Ukrainian telecommunication operator providing communications and
data services based on a broad range of mobile and fixed-line technologies, including 3G.
Company's customer base amounts to over 26 million in mobile and around 820 thousand in
broadband Internet. Kyivstar is a part of VimpelCom Ltd., one of the world's largest integrated
telecommunications companies, headquartered in Netherlands.

Accomplishments:
- Developing new products and services and creating new VP for B2C and B2B markets;
- Planning of roadmap for each year for multimedia own branded services, NPD,
platforms that can generate new income;
- In charge of 2 unit heads, 26 people in department with FTE plans, management,
trainings, team building and upliftment;
- P&L of MM, CPA and financial budgets YoY;
- Optimization of costs and overheads, with correct management of the team and skills;
- Direct interaction with top management for all new products, initiations, services,
platforms, etc;
- CAPEX/OPEX year planning
- OTT and M-data development, new streams of revenue with VP tariff plans including
Multimedia and OTT applications;
- OTT TV development and introduction to B2C market
- Over performance of own branded services including RBT, STK menu, Mobile Click, etc
Materna Communications GMBH – CIS region 02/2009 – 07/2014
Solutions and telecom product vendor

Country Representative – CIS region

MATERNA Communications is internationally well-known as leading provider of mobile network
services and as creative agency for mobile marketing and content. The focus is on creation
and distribution of mobile content and high-performance solutions like platforms and
gateways.
Currently, the company has over 1,300 employees worldwide. Group sales in 2007 were
approximately 175 million euros. The target groups consist of network operators, service
providers, media companies and enterprises from different areas.
MATERNA`s clientele includes some of the most respected names in industry such as
Vodafone, O2 UK, Microsoft and many more.

Accomplishments:
- Developing business and sales within Ukraine, Russia, Belarus, Kazakhstan, etc – over
US$ 1,2 million in generated business;
- Forecasts and planning for CIS sales and revenue;
- Participating in tenders for services and products for all Operators in CIS (over 18 GSM
Operators including subsidiaries);
- Delivery of various innovative solutions and products like Talking SMS, SMS2VOICE,
M2M and MIPS (airports) solutions to Ukrainian, Russian and Belorussian markets via
partners and B2B;
- Pre-sales, after sales support of products sold directly to Operators;
- Working close to the team in Vienna for planning annual sales and support projects; -
Clients include Life, MTS, Vimpelcom, Kyivstar, Domodedovo and Vnukovo Airports.

Telelink Ukraine – Kiev, Ukraine 12/2007 – 02/2009
Telecom site project management/System Integrators

Director (represent Telelink Global in Ukraine, Russia, CIS)

Telelink Group is one of the largest system integrators, specialized in turnkey deployment &
support of wireless networks. Our Wireless Networks business group (WN) is significantly
contributing to the rollout, operation, and maintenance of wireless infrastructure for mobile
operators across Eastern and Southeast Europe. By blending the skills of our engineers with the
experience of our project managers, WN can successfully collaborate with your organization to
promptly deliver reliable and cost efficient wireless network.

Accomplishments:
- Developing business and sales within Ukraine and Russia – over US$ 2 million in
generated business;
- Forecast and budgets for Ukraine and Russia;
- Participating in tenders for services and products for all Operators;
- Found, scoped and “sold” the local Ukrainian entity to Telelink for US$ 5 million –
participated from due diligence stage up to merger – local system integrator and site
project management company - URT;
- Providing audit, legal and administration support to the company;
 - Participation in executive committee at head office (Sofia, Bulgaria) – Board level

Beeline Ukraine (Ukrainian RadioSystems) – Kiev, Ukraine 09/2005 – 12/2007 Cellular
Network Operator

Head of product management department: Products and Content

Beeline Ukraine, part of the largest cellular operator in Eastern Europe, operating under the
NYSE listed Vimpelkom brand, has over 51 million subscribers in over 6 countries. Brand
Beeline is one of the largest and most expensive in Europe worth over 10 billion USD. The
company is providing services based on GSM, NMT, GPRS, EDGE and other cellular standards.
The company is employing over 12000 employees spanned over 11 hours time zone in Europe
and Asia.

Accomplishments:

- running department which is managing content delivery, products like SMS, MMS,
WAP and GPRS, STK etc;
- working closely with content-providers delivering the best of breed services and
data to subscribers on every platform like data, voice, IVR, USSD, GPRS, etc
- content planning and project management – selection of new services and
equipment providers: Chameleon (Celltiq), Innexbee, Comverse, etc.
- launch and promotion of RBT service, SMS and GPRS bundles and other
- budgets and monthly reporting on payments, content services income, self
services VAS income;
- personal achievement revenue over US$ 10 million per annum
- Managing 4 people in my department

Data Processing Systems LLC, enterprise networking division, Abu Dhabi, United
Arab Emirates 06/2002 – 07/2005

Sales and Marketing Director, networking and telecom division

Data Processing Systems is a networking and telecom integrator, based in Abu Dhabi and
Dubai, UAE. It’s a 20 year old international company with representation in over 8 countries in
the Middle East, and is a leader in their field, servicing more than 3000 corporate clients with
annual turnover of more than US$ 30 million. Reporting to the managing director, I had a staff
of 3 sales consultants and a group of technical support engineers and have been responsible
for sales, marketing and business development of networking and telecom products and
services with the focus on oil/gas sector and multinational engineering and private companies.
Rotana Hotels, Murray and Roberts, Abu Dhabi Onshore Oil Company, ADPPOC, etc.

Accomplishments:
- With no help created my own dealer network of buyers for oil/gas industries, with
many private smaller companies and computer shops buying telecom and networking
products from us;
 - Increased the number of clients from 2 to 31 in my own sector within 1 year,
increasing turnover by 150% and sales to US$ 1 million in one year;
- Project managed all sales and installations of my clients, services such as cabling,
LAN/WAN networks, wireless telecom networks, multi-national rollout of internet and
private network security, etc.
- Complete knowledge, consulting skills, and project management of the following
products: Cisco switches L2,L3,L4-7, Cisco routers with MPLS technology, Peribit WAN
data compression, Tellabs and Patton network products, Nexans structured cabling –
copper and fiber, TrendMicro anti-virus and Softstone firewall security products,
Websense security and auditing analyzer, P-Com wireless telecom products, etc.
Clients include Rotana Hotels, Ministry of Health and Finance, Abu Dhabi Onshore Oil
Company, ADPPOC, Etisalat, ADNOC, etc. References are available on request.

Reason for leaving: left back to Ukraine

Dockside Internet (then ITI Technology Holdings), internet corporate access
division, Cape Town, South Africa 02/1998 – 08/2001

Division Director, corporate access division

Dockside Internet was an internet access provider company with branches in Johannesburg
and London, providing internet based solutions and services like: access, web development,
software integration, online marketing, etc. I was in charge of internet access division looking
after corporate clients. The company was employing 35 people and had 3 divisions in total:
dial up, web development and online marketing and corporate access. I was managing the
division, reporting to the CEO and was part of executive committee and board of directors
from 1998-2000. From budgeting, forecasting, delivering, I was in charge of marketing of my
own department. I had 3 people reporting to me – 2 sales and 1 personal assistant, with every
sales person having their own targets and minimum sales to achieve. Dockside Internet was
sold to the JSE listed IT national company – ITI Technology Holdings in early 2000.

Accomplishments:
- Managed the department, growing it from 1 to 4 staff members, increasing turnover of
the department by 487% in 1998, 398% in 1999 and 401% in 2000;
- Forged strategic relationships with dealers, computer companies, 3d party vendors
valued at R 1 000 000 per year;
- Designed and implemented automated marketing monthly campaigns resulting in free
advertisement to the value of R 600 000 per annum, published internet based articles
and review of various latest technologies like VPN, VoIP, etc. Copies are available from
the publications in SA LAN Times magazine 98/99, Network Times 1999, IT Web News
2000, etc.;
- Project managed all sales and installations of my clients, services such as analog and
diginet leased lines, co-location, VPN networks, web services, etc.
- Was responsible for setting up JHB NOC and managed clients located in JHB;
- Full time EXCO member from 1998;

Reason for leaving: Dockside Internet was liquidated in 2001. ITI Technology Holdings was
delisted from the JSE Stock Exchange and liquidated in 2001 as well.

Gem Internet, internet service provider, Cape Town, South Africa 02/1995– 02/1998

Sales Executive, Internet Services / Appointed as Sales Manager in 1997
Gem Internet was a multi national internet access provider company with branches in
Johannesburg and Durban, and was a leader and one of the first ISP’s in South Africa. Gem
Internet products included dial up’s (over 5500 at that time), hosting, analog and diginet
leased lines, and co-location services. I was in charge of internet sales division looking after all
corporate and SME clients in Cape Town. The company was employing 42 people and I was
reporting to the MD. Sales turnover grew by almost 250% each year, increasing the number
of corporate clients by 45% to 100 in total. Most of them were analog and diginet leased line
clients.

Accomplishments:
- Managed the department on my own increasing sales by growing the revenue from
new and existing clients;
- Forged strategic relationships with dealers, computer companies, 3d party vendors
providing them with dial up kits, support and distribution rights in their own areas;
- Signed the deal with many companies like Computer Networks, Incredible Connection,
Computer Mania to distribute Gem Internet dial up kits to the consumer and business
markets, as well as providing their corporate clients with internet access;
- Project managed all sales and installations of my clients, supervised technical team;
- Signed an attractive VPN network deal for Syscon International, valued at over R 300
000 per annum;