David

David Demid
CMO | E-commerce & Business Intelligence
Expert
Fields:
◊ Amazon ◊ Fashion industry ◊ Auto market
◊ USA retail ◊ Beauty industry ◊ Tourism
◊ USA Wholesale ◊ Canada Retail ◊ Crypto

Kyiv • Remote/Hybrid English C1 Military booking eligible

Description Hard Skills
Making millions of dollars in revenue for clients by combining product thinking, Agile / Scrum / Kanban
performance marketing, and rigorous analytics. Cross-functional Leadership
Coding as a hobby, marketing and sales as a vocation. I build growth machines: Data-driven Decision Making
from market research and GTM to BI dashboards, cross-functional execution, and Amazon SellerCentral / Ads /
P&L-aware decision-making. FBA / FBM
Pricing & Inventory Optimization
Work experience Wholesale & Liquidation Deals
Shopify / Etsy Operations
Business Intelligence & Commercial Projects Lead
at Mellanni (Poluco LLC) Google Sheets Automation /
KPI Dashboards
July 2023 - Present | New Jersey (US)
Forecasting & Profitability
Core Scope Analysis
Building and owning BI systems, analytics, and executive-level reporting SEO / SEM / SMM / Email
across marketing and supply chain functions. Copywriting & Content Direction
Leading cross-functional commercial and operational projects, aligning Next.js (basics) / Netlify /
growth initiatives with delivery capacity and business objectives. Stackbit
Supporting revenue growth through data-driven decision-making, Sanity CMS /
forecasting, and performance optimization. GitContentSource
Supporting wholesale & liquidation strategy with analytics and partner Stripe / Payoneer / Paysera
communication; de-risked aging stock and cashflow. Setup
SendGrid Transactional
Key Results Google Sheets → API
Built unified BI system consolidating Amazon PPC, external traffic, wholesale Workflows
and inventory analytics into executive dashboards. Git / GitHub Workflows
Improved forecast accuracy by 18%. Figma / Canva
Reduced aged inventory exposure by ~22% through demand modeling & Fusion 360 (CAD basics)
sell-through forecasting. Excel / Google Sheets
Improved cashflow turnover by 15%. (Advanced)
Increased contribution margin visibility across SKUs, enabling +2–4% Jira / ClickUp / Notion
 blended margin lift. HTML / CSS
Linkbuilding
Marketing Lead
at Argo Brands LLC
Soft Skills
December 2022 - July 2023 | Georgia (US)
Leadership & Team
Core Scope
Management
Built full-funnel performance marketing system from zero across Amazon, Stakeholder Communication
Paid Media, Affiliate, Influencer, and Social channels. Strategic & Systems Thinking
Designed scalable acquisition engine integrating Amazon PPC, external Process Design & Optimization
traffic, Creator Connections, and affiliate ecosystem. Teamwork & Ownership
Owned cross-channel analytics, attribution modeling, ROAS optimization,
and revenue forecasting.
Languages
Structured marketing operations, reporting cadence, KPI dashboards, and English - C1
performance accountability frameworks. German - A2
Russian - Fluent
Key Results
Ukrainian - Native
Launched scalable Amazon Creator Connections system generating $33M+
cumulative revenue, including $14M+ on $216K spend (64+ ROAS; ~10%
Contacts
ACOS; ~1% TACOS). C: [открыть контакты](см. выше в блоке «контактная информация»)
Built affiliate channel from zero to multi-million GMV contributor, achieving E: [открыть контакты](см. выше в блоке «контактная информация»)
35–45 ROAS and 5–7% share of total revenue. Cases: daviddemid.com/cases
Improved blended paid media ROAS from ~2.4 to ~3.8 and reduced LinkedIn: [открыть контакты](см. выше в блоке «контактная информация»)
Amazon ACOS from ~28% to ~21%.
Reduced CPL by ~18% QoQ and increased funnel conversion rate by ~14%
through listing optimization and traffic quality refinement.
Increased branded search volume by ~25% and improved organic keyword
rankings via structured external traffic strategy.

Marketing Channels Director
at The Best Industries Inc.
September 2021 - December 2022 | Illinois (US)

Core Scope

Owned omnichannel marketing strategy across Amazon, Walmart, BestBuy,
Costco, Newegg, and eBay.
Managed six-figure monthly marketing budgets with full P&L responsibility
and KPI-driven capital allocation.
Led 17-person marketing department (SEO, PPC, SMM, Influencer, Email,
Content, Marketplaces).
Directed marketplace expansion, GTM strategy, and cross-functional
commercialization initiatives.

Key Results

Contributed to company revenue scale from ~$10M to ~$30M annual
turnover through structured performance and marketplace expansion.
Increased blended ROAS from ~2.7 to ~4.1 and reduced TACOS from
 ~14% to ~9%.
Opened and scaled additional marketplaces contributing 15–20%
incremental revenue and reducing Amazon revenue concentration.
Improved LTV/CAC ratio by ~22% through lifecycle optimization, retention
campaigns, and channel mix restructuring.
Reduced SKU launch ramp time by ~30% via standardized GTM playbooks
and performance forecasting models.

Chief Marketing Officer
at Agava Group LLC
March 2020 - August 2021 | Florida (US)

Owned performance P&L with five-figure monthly budgets; optimized
channel mix and lifetime value levers.
Led 12-person team (SEO, SMM, Email, PPC, Influencers, Content, Funnels)
with OKRs and transparent scorecards.
Advised partner email team (Brander.ua) on lifecycle strategy and
deliverability hygiene.

Traffic Manager + SMM
at Fusion
April 2020 - March 2021 | Kyiv (UA)

Drove traffic to fusion-clothing.com, built content calendars, and delivered
measurable social growth.

Digital Marketing + Traffic + ASO
at WhiteBIT
June 2019 - March 2020 | Kharkiv (UA)

Owned B2B/B2C acquisition strategy and budgets; delivered traffic growth
for whitebit.com.
Full-cycle ASO for mobile apps (Android / iOS), including metadata,
creatives, and A/B tests.

SEO Specialist
at AmzSil
January 2019 - March 2020 | Kharkiv (UA)

Amazon listings SEO, keyword research, content development, and
Facebook Ads execution.

Digital Marketing Specialist
at Promodex
February 2019 - June 2019 | Kharkiv (UA)

SEO for client properties and promodex.net; SMM; Google Ads campaign
launches and optimization.

Education
English HUB
Obtained level: Upper Intermediate
 2021 | Ukraine, Kharkiv

Obtained level: Upper Intermediate
2019 | Ukraine, Kharkiv

Obtained level: Intermediate
2018 | Ukraine, Kharkiv

LEMON.SCHOOL IT-courses
Qualification: SEO
2019 | Ukraine, Kharkiv

Qualification: SMM
2019 | Ukraine, Kharkiv

Kharkiv National University of Radioelectronics
Current program: PhD (Postgraduate Studies) Field of research: Artificial
Intelligence & Data-Driven Systems
September 2023 – Present | Ukraine, Kharkiv

Kharkiv National University of Radioelectronics
Obtained qualification: Master's Degree Program subject area: Computer
Engineering
September 2021 - July 2023 | Ukraine, Kharkiv

Kharkiv National University of Radioelectronics
Obtained qualification: Bachelor's Degree Program subject area: Computer
Engineering
September 2018 - July 2021 | Ukraine, Kharkiv

Kharkiv Radio Engineering Technical School
Obtained qualification: Junior Specialist Specialization: Computer Software
Engineering
September 2014 - July 2018 | Ukraine, Kharkiv

Scientific Activity
The 9th IEEE International Conference on Dependable Systems
Industry: Services and Technologies
Topic:
The automation of the technological processes in the Manufacturing Internet of
Things context for the pharmaceutical enterprises
24-27 May 2018 | Kyiv (UA)