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COUNTRY MANAGER / COMMERCIAL DIRECTOR
FMCG | Tobacco | Alcohol | Beverage Distribution
EXECUTIVE SUMMARY
Senior Country Manager /
Commercial Director with 20+ years of CORE EXECUTIVE EXPERTISE
leadership experience in FMCG,
tobacco, alcohol and beverage • Country Management & Commercial P&L
distribution. Proven expertise in • National FMCG Distribution (30,000+ outlets)
national business management, • Market Entry & Go-to-Market Strategy
commercial P&L, building and scaling • Import Operations & Supplier Negotiations
distribution networks up to 30,000+ • Pricing, Margin & Revenue Growth
outlets, managing import operations, • Organizational & Operational Transformation
and leading organizations through • Crisis & High-Risk Market Management
crisis and wartime conditions. Strong • Leadership of Multi-Regional Teams
track record in market entry, portfolio
expansion, operational turnaround,
and team leadership across 30+ PROFESSIONAL EXPERIENCE
regions.
DL SOLUTION LLC — Ukraine
� Open to relocation | Emerging National FMCG distributor with full B2B cycle
Markets Executive Director | 09.2023 – 06.2024
• Led country-level commercial and operational
� [
• Oversaw national distribution network across 27 regional
� [
• Defined and executed commercial strategy, customer
� LinkedIn: [
takul-86737653 Key Results:
• Achieved 102% of annual sales plan
• Increased national market share from 42% to 55%
• Successfully transitioned 22,000 B2B clients during legal
entity restructuring with 100% accounts receivable
collection
• Restored active customer base to 32,000 outlets within one
year
• Rebuilt regional operations under extreme crisis conditions
TEDIS UKRAINE LLC — Ukraine
Leading national FMCG distributor
Deputy General Director for Commercial | 10.2017 – 09.2023
• Held de facto country-level responsibility for commercial
performance, logistics coordination, procurement, and
import negotiations
• Approved budgets and commercial plans for 32 regional
units and 22 company-owned wholesale stores
• Managed cross-functional teams: sales, logistics, analytics,
procurement
Key Results:
• Optimized sales–logistics interaction, reducing logistics
headcount from 22 to 8 employees
• Introduced cross-functional KPIs, achieving 97% average
order fulfillment
• Built a unified online analytics and commerce portal for
national operations
• Expanded product portfolio, generating UAH 86M
additional annual gross profit
• Launched alcohol import and distribution business from
scratch:
o Signed 8 importer contracts and 4 local producer
contracts
o Reached 110,000 bottles/month with 44% average
margin
• Ensured full business continuity and operational recovery
within 2 weeks of full-scale invasion
MEGAPOLIS UKRAINE LLC — Ukraine
National FMCG distributor
Sales Department Director | 08.2015 – 10.2017
• Managed national sales strategy and execution across 32
regions
• Implemented centralized telesales and automation
initiatives
Key Results:
• Launched remote telesales center serving 5,600 outlets
• Implemented Auto-Order systems for key accounts
• Introduced company-wide Customer Satisfaction KPI for
top management
Sales & Distribution Development Manager | 05.2013 – 08.2015
TETRA PAK UKRAINE
National Key Account Manager | 01.2012 – 05.2013
(Key clients: PepsiCo, Sandora, Lustdorf)
IMPERIAL TOBACCO UKRAINE
Regional Sales Director | 01.2008 – 01.2012
EDUCATION
• National University of Food Technologies — Bachelor’s
Degree, Management in Production
• Kyiv-Mohyla Business School (KMBS) — Executive Education
LANGUAGES
• Ukrainian – Native
• English – Upper-Intermediate
SOCIAL & LEADERSHIP ACTIVITY
Frontman, FRONT U Foundation (since 2022) — providing
technological and operational support to the Armed Forces of
Ukraine under modern wartime conditions.
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