Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/1769178/

Опыт работы

Консультант маркетингу

с 09.2014 по 05.2015 (9 месяцев)
Киевхлеб, Київ (Food industry)

Дополнительная информация

Key competences: - Conduct successful start-up projects in marketing and sales;
-Plan and manage national brand launch, new SKU and other innovations launch;
-Research and analyze markets, trends, promo and advertising activities of the competitors;
-Making and implementation of marketing plans: ATL and BTL activities, coordination of trade-marketing programs and advertising, PR, internet activities, trainings and motivation for sales-team;
-Administer year budgets of over $ 5,000,000;
-Implement national, multi-layered marketing events, from concept through execution to result analysis;

Work experience:
May 2013 - August 2014 Marketing-manager, LeaderSnack (TM CosaNostra, Khomka)
-Launch preparation of the new Brands, SKU-s, packaging innovations etc;
October 2010 – April 2013 Group-brand-manager TM Nonstop, Revo, Prirodne Dzherelo, Group of the Companies “New Products”
-Launch preparation of the new Brands, SKU-s, packaging innovations etc;
-Market analysis and making 2011 marketing plans: co-working with mass media, internet promotion, samplings, retail programs etc;

June 2009 – October 2010 brand-manager, Group of the Companies “New Products”
-Launch of a new table water (“Prirodne Dgerelo”);
-Searching and analysis of the food market and beverages market for development of new possibilities for business; New business opportunities analysis and development;
-Making and implementations of the marketing, ATL and BTL programs Ukraine and in Russian Federation;

July 2006 – May2009 brand-manager ТМ “Prime”, “Green Mark”, “Russian Shot”, JSC “Olimp-Consult”
-Launch of a new vodka TM (PRIME), from market analysis and brand development to 3% market share;
-Launch of new bottle sizes, new tastes, sub-brand “PRIME premium” in premium segment. Brand re-styling. Achievement of more than 30% of market share in sub-premium segment.
-Administer yearly budgets of over $ 5,000,000 ;
-Achievement of excellent return on investment (ROI). In three years TM Prime become the leading and most profitable brand of “Olimp” Company;
-Making and implementation of 2007-2010 marketing plans: ATL and BTL activities, coordination of trade-marketing programs and advertising, PR and trainings for retailer and sales-team;
-Making and implementations of the PR programs: co-working with mass media, writing of the articles, press-releases, participate as a speaker on radio and TV etc;

October 2003 – July 2006 sales manager in FOOD ingredients and Private Label Projects, “Wild Ukraine”
-Start-up of a new direction of sales in the company: sales plans, searching of optimum products, legislation documentation preparation; During three years the new direction have grown from zero to 300 000 euro of yearly turnover;
-Analysis of the food market and market of food ingredients for development of new possibilities for business; Agreements with biggest market players were concluded (“Nestle”, “AVK”, “Galakton”, “Zlagoda”, “Troyanda”, etc.). Identified new opportunities for expansion in Ukrainian non drink markets: ice-cream, confectionary, bakery, dairy and others;

March 2002 – October 2003 brand-manager , JSC «Orlan-Beverages» (ТМ Premiera, Golden Citrys, Briz (soft drinks), Calipso (mineral water), Jeanser, Bar.Net (alcopops))
-New drinks introduction program – briefs, naming, conception, tastes, labels creating, promotion programs;
-Making and implementations of 2002-2003 marketing plans; coordination of ATL and BTL promotions;

February 2002 – March 2002 specialist, department of advertising and marketing KCF «Rosinka»
−Marketing research and analysis;
−Improvement of distributors working – stimulation programs, bonuses, promo activities; coordination of ATL and BTL promotions;
−Assortment and regional politics of KCF “Rosinka”.

April 2001– January 2002 leading specialist of regional development, Corporation «Rosinka»
−Advertising projects construction & realization; coordination of marketing and advertising actions;
−Planning and execution of regional marketing campaigns;

August 1999 – April 2001 specialist, department of advertising and marketing KCF «Rosinka»
−Managing Brand (“Capri-Sonne”(still drinks);
−Startup for new low alcoholic brand “Miks” – researches, naming, promotion programs,