Юлія

YULIYA SENYSHYN-KMET
Lviv, Ukraine
[открыть контакты](см. выше в блоке «контактная информация»)
e-mail: [открыть контакты](см. выше в блоке «контактная информация»)

English (B2+/Upper Intermediate Strong)
Open to business travel

PROFESSIONAL PROFILE
o Strategic Communication and Brand Leader with 15+ years of experience across technology,
media, and cultural sectors.
o Expert in building and scaling communication ecosystems that align business strategy,
talent development, and brand positioning. Proven track record of launching functions from
scratch, leading cross-functional teams, and delivering measurable business and cultural
impact.

KEY ACHIEVEMENTS
• Designed and operationalized a Talent Center model for 200+ professionals, embedding
onboarding, development, and engagement into a unified people system aligned with
business goals.
• Established and scaled a Marketing Department from scratch to a fully functioning strategic
unit, supporting sustained revenue growth and market expansion.
• Led large-scale integrated marketing and product campaigns, strengthening brand visibility,
lead generation, and cross-channel consistency.
• Delivered two corporate rebranding initiatives that repositioned the company in the market
and strengthened stakeholder perception.
• Produced industry events for 1,000+ participants, reinforcing market authority and
building long-term partnership network

CORE EXPERTISE
• Strategic Communications | Brand Strategy & Positioning | Organizational Communication
Systems | Change & Engagement Programs
• Marketing Leadership & Scaling | Narrative Development | Cross-functional Program
Management | Executive & Stakeholder Communication

PROFESSIONAL EXPERIENCE

SOFRSERVE People and Communication Manager | Lead of Delivery Unit Talent Center | 2022–present
• Founded and scaled a Talent Center serving 200+ professionals across the Delivery Unit.
• Designed a structured onboarding and learning framework that improved clarity of role
expectations and accelerated team integration
• Implemented engagement practices embedded into leadership routines and performance cycles
• Partnered with Delivery leadership to align people strategy with business KPIs, operational
priorities and long-term growth objectives
• Managed cross-functional collaboration across multiple stakeholder groups and distributed
teams.

INSPE LTD. Chief Marketing Officer | 2008–2021
• Build and scaled marketing function from inception into a strategically aligned department
supporting business grow
• Managed annual marketing budget of €350 000
• Increased company revenue 200% growth
• Expanded company presence into new markets and segments through repositioning, segmenting
and targeted campaigns .
• Led and developed an in-huose team and external partners across content, digital, performance
and production
• Delivered two corporate rebranding initiatives that strengthened market differentiation and
internal brand aligment
• Oversaw cross-functional collaboration between marketing, sales and product units

DOBROKAR / Exleasingcar Marketing & Brand Strategy Consultant | 2021–2025
• Developed brand positioning strategy that strengthened credibility and clarified value proposition
in a competitive automotive market
• Structured communication architecture across digital channels improving message consistency
and customer trust
• Introduced systematic content and campaign planning aligned with sales objectives
•Supported sustainable sales growth through strategic communication alignment

MEDIA LEADERSHIP

Razom TV (Lviv) Chief Editor of News Department | 2005–2007
• Built and led a newsroom team, defining editorial standards and broadcast structure
• Establish content strategy and planning routines ensuring consistency and credibility
• Supervised investigative journalism projects and long-form editorial projects
• Hosted live news programs, analytical segments, and special broadcasts.
• Conducted in-depth interviews with public figures, experts, and political representatives.
Lux TV / Lux-FM Radio (Lviv) News Editor & TV/Radio Presenter | 1999–2005
• Anchored local, national an international news programs
• Contributed to editorial planning and early digital transformation initiatives
• Oversaw production of analytical programs, public discussions
• Moderated political debates and expert panels, ensuring balanced representation and
structured dialogue.

CREATIVE & NARRATIVE WORK
• Author of 9 published short prose works (printed literary collections).
• Currently working on a novel and new fiction projects.
• Extensive experience in literary, documentary, and commercial writing applied in brand
and communication strategy.

EDUCATION
• Master’s Degree in Journalism — Lviv National University
 • Journalism internships in USA (Chicago) and UK (London, Sheffield)
• Two-year Creative Writing Program (Ukrainian–British format)
• Head of Digital Marketing Program — Webpromo Academy
• “Top Manager” Program — Business Constructor
• Advanced Copywriting & Business Communication trainings Litosvita (2024)
• Projector — History of Ukrainian Design (2024)

ADDITIONAL INFORMATION
• Languages: Ukrainian (native), English (B2+/Upper Intermediate Strong), Polish (basic),
Russian (fluent)
• Tools: Microsoft Office Suite; Canva, Figma, Tilda, VN, iMovie, Meta AM&BS; Email
Marketing Tools, Jira, Trello, Confluence; AI tools ( Chat GPT, Midjourney etc)

ADDITIONAL LEADERSHIP & VOLUNTEERING
• Communication Expert, DFID (UK) Social Assistance Project — contributed to strategic
communication initiatives within an international development framework.
• Ambassador & Volunteer, World Happiness Summit (2022–2024) — supported
international event operations and community engagement initiatives.
• Project Manager, Youth Talk Show “Youth Summit” — led youth-focused public dialogue
platform and coordinated cross-functional contributors.
• Assistant Trainer & Coordinator, BBC Journalism Training Projects — supported media
education programs and professional development initiatives.
• Volunteer, Homeless Animals Shelter (Lviv)