Kateryna

KATERYNA LOPATINA
TECHSTARS ALUM

[открыть контакты](см. выше в блоке «контактная информация»)
Telegram: @katrine_48

[открыть контакты](см. выше в блоке «контактная информация»)

Palma, Spain
EXPERIENCE
ABOUT ME CEO - Financial Freedom Academy (EdTech)
Febr 2024 - Febr 2026
Product & Growth Leader with experience scaling digital
products in EdTech and startup environments. Managed performance marketing and business operations,
leading cross-functional teams (marketing, sales, analytics,
Led cross-functional teams of 100+ people and creatives).
managed performance marketing budgets up to Scaled marketing budgets up to $300K–350K/month with stable
$300K–350K/month, focusing on unit economics (CAC, ROAS. Grew the student base from 10K to 40K+ users through
LTV, ROAS) and data-driven growth. funnel optimization and scaling paid traffic.
Launched and optimized multiple funnels improving conversion
Co-founder of an AI startup and Techstars New York and unit economics (CAC, LTV).
(2023) alum ($120K funding). Strong in building Recognized as one of the top Telegram Ads advertisers in Ukraine.
products from 0→1, combining product, marketing, and Built and standardized business processes and documentation,
operations to drive measurable business results. ensuring clear workflows and team scalability.
Implemented automation (Asana, AI tools) to reduce manual
Known for driving measurable impact by improving work, improve efficiency, and speed up execution.
funnel performance, reducing time-to-launch, and Co-founder & CPO - AI Merch (Computer Vision Startup)
scaling growth through rapid experimentation and
structured processes. Apr 2022 - Jan 2024
Built a computer vision product for retail automation (shelf
monitoring & merchandising optimization).

EDUCATION Led product from idea → validation → MVP → pilot launch.
Designed product UX/UI and worked hands-on across product,
National Technical University of Ukraine marketing, and operations to bring MVP to launch.
Conducted customer interviews and launched a pilot project
Kyiv Polytechnic Institute with Manhattan Beer Distributors (USA).
Bachelor's degree, business administration, management and Raised $120K pre-seed funding and joined Techstars New York
operations accelerator.
2016 – 2020
Head of Product - Sales Boot Camp (EdTech)
Apr 2021 - Apr 2022
National Technical University of Ukraine
Led a product team of 12+ people (mentors, career consultants,
Kyiv Polytechnic Institute support), aligning execution with product goals.
Master's degree, Marketing Owned product experience and quality across the learning
journey, focusing on student satisfaction.
2020 – 2022
Improved NPS through hypothesis testing, user feedback, and
product changes.

SKILLS
Implemented process improvements and basic automation to
increase team efficiency and scalability.

Executive Leadership Co-Founder - IT Company
Oct. 2017 - Apr. 2021
Business Strategy & Scaling
Co-founded an IT company and built a team to deliver web and
Operations & Process Optimization custom development projects.
Cross-functional Team Leadership Owned full project lifecycle from client acquisition to delivery
and launch.
Objectives and Key Results (OKRs) Managed cross-functional teams (developers, designers) and
ensured quality and on-time execution.
Translated business requirements into technical specifications
and worked closely with developers on implementation