Inna

Inna
Sobchenko
Creative Portfolio
Inna Sobchenko
Creative Portfolio

YEARS OF EXPERIENCE NOTABLE ACHIEVEMENTS TO SHARE

I have been working in marketing for over More than 50 presentations, 3
15 years. I have worked both in small exhibitions, more than 10 tastings, more
private firms and in large international than 20 events were developed, planned,
companies budgeted, organized and analyzed.
Education
• IIR, KYEV
Master's degree, International Economic
Relations, Kyiv Institute of International
Relations, 2008.

• EU, MYKOLAYV
Bachelor of Organization Management,
European University, Mykolaiv branch,
2005.

• ADDITIONAL TRAINING
Internet marketing
SMM
Canva
 Work Experience
• TRADE-MARKETING MANAGER • TRADE-MARKETING MANAGER
(AUTO PARTS) (PUBLISHING)
Analysis of target audience. Target audience analysis
Analysis of competitors. Analysing competitors' activity
Development and implementation of trade (websites, social networks, telegram
marketing activities for B2B clients. channels)
Loading promotions into 1C and on the Developing a unique selling proposition
company's website. Participation in the development of a
Summarising the results of the campaign, content plan for product promotion.
reports for the supplier. Calculating the cost of a lead.
Setting technical tasks for the designer to Participation in budget planning and
develop banners for the website, social allocation.
networks and e-mail newsletters. Building a product promotion strategy in
Preparation of e-mail newsletters. Analysing the Ukrainian market based on the
its effectiveness. analyses performed
Building a strategy to promote the product on
the Ukrainian market through trade-marketing
activities based on the analytics performed
 Work Experience
• Head of POSM and trade equipment bureau,
Marketing specialist (PepsiCo, FMCG)
Managing a bureau of specialists in Ukraine
Control of marketing activities in the territory (work with sales teams
in the reporting territory), BTL activities, staff of consultants-promoters, conclusion of
contracts, payroll for promoters;
Consolidation, verification and analysis of information provided by the sales department on
the implementation of
current activities and the results of using marketing tools to assess
project performance.
Formation of summary and reporting tables, planning and budgeting of expenses for further
transfer of this information to the regional and central offices of the company;
distribution of planned and actual expenses by business plan items;
reporting and control of distribution on the entrusted territory of P.O.S.M. and the Trading
equipment;
Maintaining document flow for commercial equipment, planning and ordering of maintenance
and P.O.S.M.
Work with all sales channels: Linear retail, HoReCa, Networks (local and national)
 Work Experience
• TRADE-MARKETING MANAGER (OLIMP, FMCG)

Subordinate to a department of promotional staff headed by a supervisor of promoters
Control of marketing activities in the territory (work with sales teams
on the reporting territory), BTL-activities, staff of consultants-promoters, conclusion of
contracts, payroll of promoters;
Development and implementation of local activities (tastings, promotions, image events, etc.),
control of execution, summarising results, calculation of effectiveness (ROMI)
Consolidation, verification and analysis of information provided by the sales department on
the implementation of
current activities and the results of using marketing tools to assess
the effectiveness of projects.
Formation of summary and reporting tables, planning and budgeting of expenses for further
transfer of this information to the regional and central offices of the company;
reporting and control of distribution in the entrusted territory of P.O.S.M. and the Trade
equipment;
Maintaining the document flow for commercial equipment, planning and ordering maintenance
and P.O.S.M.
Work with all sales channels: Linear retail, HoReCa, Networks (local and national).
 Work Experience
• FREELANCING
Managing the social media of private firms:
- business-planning
- content plan
- targeted advertising
- competitor analysis
- banner design for social networks
- messenger communication (FB, Instagram)
- objection handling
- informing clients on requests in messengers
- consulting correspondence (10+ simultaneously active
correspondence)
- writing texts for posts
- copywriting/rewriting with keywords, uniqueness of more than 95%
Typing speed 206 characters per minute.
 Skills & Abilities

MAC/PC
MICROSOFT OFFICE
POWERPOINT BUSINESS-
PLANNING STRATEGIC
ANALYSIS

WRITING BUSINESS PLANS
SMART TECHNICAL TASKS
QUALITY CONTROL
REPORTING ANALYSIS OF
RESULTS
Notable
Projects

EARLIEST TO
CURRENT YEAR
 Project 01

CLIENT: UAC OLIMP

Event with testing new product
cider Ranetti.
Project 02

CLIENT: UAC OLIMP

VOLKSWAGEN SOUTH OF
UKRAINE: FASHION DAYS
 Project 03
CLIENT: PEPSICO UKRAINE

LIPTON ICE TEA PARTY
(NIKOLAEV, NC USHUAIA)
 Project 04
CLIENT: PEPSICO UKRAINE
NY SET (All clients of Modern Trade)

More than 400 000 PCS of sets
during 2 months by 30 people.
 Project 05
CLIENT: PEPSICO UKRAINE

Presentation and launch of new products
 Project 06
CLIENT: PEPSICO UKRAINE
Regularly analysing the need, ordering, distributing and controlling the
placement of visualisation tools
 Project 07
CLIENT: PEPSICO UKRAINE
Building a strong team of BTL managers. My team is my pride.
 Project 08

CLIENT: PUBLISHING RANOK

Banner design (Project Job)
 Project 09
CLIENT: PUBLISHING
Posts FB
 Project 10
CLIENT: PUBLISHING
Kyiv Book Weekend, tagline development
 EMAIL
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SOCIAL MEDIA
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