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Rostyslav Kyryliuk

Date of birth: 11/07/2006 Nationality: Ukrainian Gender: Male Phone number:

[открыть контакты](см. выше в блоке «контактная информация») (Mobile) Email address: [открыть контакты](см. выше в блоке «контактная информация»)

Address: Khreshchatyk, 55, 38031, Cherkasy, Ukraine (Home)

ABOUT ME

A responsible and goal-oriented student who seeks to gain experience as a marketer. I have a sufficient supply of
theoretical skills that need to be honed in practice. I quickly learn and master new skills. I am looking for opportunities
for career growth. I go to success and lead my team to it. A supporter of a healthy lifestyle, an athlete. I have no bad
habits

EDUCATION AND TRAINING

26/08/2025 – 31/05/2026 Jyvaskyla, Finland
MARKETING University of Jyvaskyla

I am currently studying abroad as an Erasmus+ exchange student, developing creative business thinking skills and
expanding my knowledge in marketing, management, and finance. I actively engage with students from diverse cultural
backgrounds and participate in organizing and supporting various sports, charity, and social events.

Website https://www.jyu.fi/fi Level in EQF EQF level 6

01/09/2023 – CURRENT Lviv, Ukraine
MARKETING, STUDENT Ivan Franko National University of Lviv

Analytical thinking
The head of the group
I am responsible for my duties
Member of the student union. I perform the duties of promoting events. I create creative banners, content making

Website https://lnu.edu.ua/ Field of study marketing Level in EQF EQF level 6

01/09/2023 – CURRENT Cherkasy, Ukraine
INTERNATIONAL ECONOMIC RELATIONS, STUDENT Bohdan Khmelnytskyi National University of Cherkasy

A talented, motivated, excellent student.
I master the material well creative
I have excellent analytical thinking
I participate in university events, a specialist in the promotion and design of events

Website https://cdu.edu.ua/ Level in EQF EQF level 6

21/09/2024 – 21/10/2026
INBOUND MARKETING OPTIMIZATION, COURSE Hubspot Academy

Website https://www.hubspot.com/ Level in EQF EQF level 6

21/09/2024 – 21/10/2026
SOCIAL MEDIA, COURSE Hubspot Academy

Website https://www.hubspot.com/

21/09/2024 – 21/10/2026
INBOUND MARKETING, COURSE Hubspot Academy

Website https://www.hubspot.com/
09/05/2025 – 10/05/2025 Lviv, Ukraine
HOW TO CREATE A STARTUP, COURSE Prometheus

Website https://prometheus.org.ua/prometheus-free/kubernetes-basics/ Level in EQF EQF level 6

WORK EXPERIENCE

SOCIAL MEDIA MARKETING SPECIALIST – STUDENT COUNCIL OF IVAN FRANKO NATIONAL UNIVERSITY OF LVIV –
19/09/2023 – 31/05/2025 – LVIV, UKRAINE

Creating promotional campaigns (Designing and running campaigns to promote student council events and initiatives)
Managing social media (Regularly updating social media accounts to engage students and share information)
Developing visual materials (Preparing posters, banners, and digital graphics for university events)
Conducting student surveys (Collecting feedback from students to understand needs and improve activities)
Collaborating with partners (Working with university departments and external organizations to support projects)
Promoting events on campus (Spreading information through stands, flyers, and word of mouth)
Analyzing marketing results (Tracking effectiveness of campaigns and suggesting improvements)

POD_IN_CHE – ENTREPRENEUR – 14/01/2022 – 15/08/2023 – CHERKASY, UKRAINE

creating a marketing strategy
market segmentation
individualization
implementation and monitoring of marketing strategy results
shooting, managing content
customer consultation

VOLUNTEERING, COMMUNICATION, DELIVERY SPECIALIST – 24/02/2022 – 31/05/2023 – CHERKASY, UKRAINE

wearing camouflage nets
constant communication with the military
adaptation of the tailoring process to the desired characteristics of the grid
collection of drones
adaptation of the drone to the given conditions
has repeatedly been the host of mass charity events

PUBLICATIONS

2025
Adaptation of pricing strategies of ukrainian companies to martyr state conditions

The full-scale war in Ukraine has forced domestic companies to fundamentally revise their pricing strategies as a
means of survival and competitive adaptation. Price has become not only an economic variable but also a key
instrument of crisis management, directly influencing firms’ resilience to disrupted demand structures, inflation,
logistical barriers, and resource scarcity. This study analyzes the adaptation of Ukrainian enterprises across essential
goods, durable products, and service markets, highlighting effective approaches such as cost optimization, price
differentiation, stabilization, and flexible (adaptive) pricing. Case evidence from leading companies (e.g., MHP, Blest,
Nova Poshta) demonstrates that responsiveness to volatile market conditions through diversified and adaptive
strategies ensures both continuity of operations and consumer trust. In the post-war context, further integration of
digital tools and personalized pricing is expected to strengthen business resilience and foster long-term recovery.

Natalia Lutsiv, Rostyslav Kyrylyuk, 2025, Adaptation of pricing strategies of ukrainian companies to martyr state
conditions, Prospects for Business Development in the Conditions of Martial Law and Post-War Recovery ofUkraine, pp.
42-46

Authors: Natalia Lutsiv, Rostyslav Kyrylyuk | Journal Name: Prospects for Business Development in the Conditions of Martial Law
and Post-War Recovery ofUkraine | Volume, Issue and Pages: pp. 42-46 | Publisher: Ivan Franko National University of Lviv

2025
Pricing in conditions of economic instability: challenges and solutions for ukrainian business during
the war

The full-scale war in Ukraine has generated unprecedented challenges for the national economic system, intensifying
structural weaknesses and creating severe instability. Enterprises face shrinking demand, inflationary pressure,
disrupted logistics, and the destruction of production capacities and infrastructure. These factors have directly
contributed to GDP decline, reduced consumer purchasing power, and increased risks of market monopolization by
large holdings. In such conditions, pricing and financial strategies have become critical tools for business survival,
requiring continuous adaptation and flexibility. Ukrainian companies across various sectors demonstrate diverse
responses, including cost optimization, product differentiation, reorientation toward essential goods, and the adoption
of digital technologies to maintain competitiveness. The study emphasizes the importance of balancing short-term
tactical solutions with long-term strategic planning to enhance resilience. In the post-war period, further digitalization,
personalized pricing models, and the integration of data-driven management practices are expected to play a key role
in recovery. Overall, the adaptability of enterprises and the modernization of institutional frameworks will determine
the effectiveness of Ukraine’s economic renewal and its capacity to withstand external shocks.

Rostyslav Kyrylyuk, 2025, Pricing in conditions of economic instability: challenges and solutions for ukrainian business
during the war, Actual problems of ukraine’s economic system functioning

Authors: Rostyslav Kyrylyuk | Journal Name: Actual problems of ukraine’s economic system functioning | Publisher: Ivan
Franko National University of Lviv

2023
Challenges in the development of bioenergy in ukraine’s economy

The paper addresses the urgent issue of developing bioenergy as a strategic direction for strengthening Ukraine’s
energy independence and economic security. In the context of war and deep economic instability, the destruction of
traditional energy capacities and insufficient diversification of energy generation have increased the relevance of
alternative sources. Bioenergy, with its versatility and ecological advantages, is considered a promising solution for
replacing fossil fuels and reducing environmental risks. However, the sector faces significant barriers, including weak
state support, long payback periods for investments, rising production costs, and delayed payments for supplied
electricity. Comparative analysis with EU countries demonstrates that Ukraine’s bioenergy sector is developing, though
at a much slower pace. The study concludes that effective policy measures, investment incentives, and technological
modernization are crucial for unlocking the potential of bioenergy and ensuring sustainable economic recovery.

Rostyslav Kyrylyuk, 2023, Challenges in the development of bioenergy in ukraine’s economy, Modeling of the economy:
problems, trends, experience, pp. 134-136

Authors: Rostyslav Kyrylyuk | Journal Name: Modeling of the economy: problems, trends, experience | Volume, Issue and
Pages: pp. 134-136 | Publisher: Ivan Franko National University of Lviv

LANGUAGE SKILLS

Mother tongue(s): UKRAINIAN
Other language(s):

UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken production Spoken interaction

ENGLISH B2 B2 B2 B2 B2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user

SKILLS

Microsoft office

Teems Microsoft Word Outlook Microsoft Office Microsoft Powerpoint Microsoft Excel

Social media

Telegram Facebook Instagram TikTok

Video meetings

Zoom Google meet

Graphic design

Canva
Projection

SolidWorks Fusion360, Siemens NX model creation 3D Printing and Laser Cutting used to rapidly prototype
parts Cura 3D design prototypes

SOCIAL AND POLITICAL ACTIVITIES

Lviv. Lviv Polytechnic National University
Meeting of students with Petro Poroshenko

Meeting was held for the purpose of clarification. consultations and finding ways to improve Ukraine's foreign policy
situation. Students, as the engine of the state, received the necessary consultations for further political activity

15/04/2023 Cherkasy
Meeting with the military of 3 separate assault brigades

The meeting was held in order to improve the tactical medicine skills of high school students. Participated in the
organization of the event and in the master class.

Cherkasy
Global money week

Prior to the event, financial competitions were held between teams from schools and universities in the city. I was the
captain of my school team. Thanks to extensive knowledge and hard mental team work, we won the tournament. After
the event, I was interviewed and released a podcast.

Cherkasy
Debate

Participated in the city debate tournament. He was the captain of the team. We guaranteed ourselves a victory several
rounds before the end of the competition. I was awarded as the best speaker of the tournament.

Cherkasy
Help for displaced persons

At the beginning of the full-scale invasion, Cherkasy became one of the main cities where refugees were received. I
organized a team around me, with which we cleaned the abandoned kindergarten building, which was later
reconstructed. Later, refugees were settled there

Donate

Permanent organizer of meetings for the military. I help deliver and collect strike drones.

20/11/2025 Jyvaskyla
Charity football game

A charity football match was held in the Finnish city of Jyväskylä. All funds raised were donated to the 67th Motorized
Rifle Brigade for the purchase of drones.

HOBBIES AND INTERESTS

Sport

Current candidate for master of sports of Ukraine. Seven-time Ukrainian kickboxing champion Wako

Reading professional literature

I constantly reread and analyze the works of Philip Kotler. I read Robert Kiyosaki's Rich Dad Poor Dad, Napoleon Hill's
Think and Grow Rich, Chris Voss' Never Compromise, and many other non-fiction marketing books. Thanks to reading,
I gain theoretical knowledge that I want to apply in practice

Volunteering

I constantly create military assemblies, contact the military to determine the most necessary needs.
MANAGEMENT AND LEADERSHIP SKILLS

Project management

I have excellent leadership qualities. I work well with the team. I know how to properly motivate employees and
distribute certain functions between them. I am responsible for the work and the terms of its execution. He repeatedly
participated in project activities, such as: creation and presentation of the bank, analysis of the competitive market
environment, etc. For a successful presentation, he consulted with bank branch managers.

Leadership

Always was the letter of teams or classes during high school and university. I work well in a team and have all the
necessary qualities of a leader. I know how to lead a team and work together with like-minded people to achieve the
best possible result. As shown below, under my leadership, my team of professionals often expect the best result.