Marharyta

Experience

Email Lead Generation Team Lead
Andersen Lab 2025 - 2026
Led a 5-person lead generation team, trained new team
members, and improved targeting quality across EU, DACH, US,
and other international markets.

Analyzed previous sales results, campaign outcomes, ICP fit,
industries, geographies, company size, and buyer roles to decide
which segments and accounts were worth including in outbound
campaigns.

Marharyta Built segmentation logic for email campaigns based on audience

Dehtiarova type, industry, geography, company size, role group, campaign
relevance, and engagement/sales context.

Email Marketing & CRM Prepared campaign-ready databases with validated contacts,
Communications segmentation fields, account context, decision-maker groups,
and clear handoff notes for sales and email campaign teams.
Specialist
Contact Supported multi-step cold email workflows by preparing audience
logic, follow-up structure, validation rules, Reply.io campaign
inputs, and sales handoff context.

[открыть контакты](см. выше в блоке «контактная информация»)
Worked with large datasets and multi-segment campaigns,
improving data quality, deduplication, validation, deliverability
[открыть контакты](см. выше в блоке «контактная информация»)
checks, and campaign readiness.

Katowice, Poland
Created internal playbooks, QA rules, process documentation, and
spreadsheet-based workflows to standardize database
preparation, lead qualification, and campaign operations.

About Me Assistant Email Marketing Specialist
Andersen Lab 2022 - 2025

Email Marketing & CRM Communications Prepared and qualified lead databases for international B2B
Specialist with 5 years of experience in outbound outbound campaigns using ICP-based criteria such as industry,
email campaigns, audience segmentation, geography, company size, and buyer role.
database management, CRM/spreadsheet
workflows, and campaign-ready data Researched companies, decision-makers, events, vendors,
preparation for international B2B markets. tenders, and market signals to support targeted outreach.
Experienced in analyzing target markets,
previous sales data, ICP fit, company segments, Built validated prospect lists with segmentation fields, contact
buyer roles, and campaign relevance to decide details, personalization notes, and clear context for sales handoff.
which audiences and accounts should be
included in outreach. Strong at building Junior Lead Generation Specialist
structured databases, preparing segmentation Andersen Lab 2021 - 2022
logic, validation rules, handoff context, and Built and maintained structured lead databases in CRM
email campaign workflows that support and spreadsheets, delivering validated lists to sales teams.
conversion and sales pipeline growth.

languages Tools
English - B1 CRM Systems Zerobounce
Google Sheets Emailable
Russian - Native
Google Apps Script GlockApps
Ukrainian - Native Reply.io Mxtoolbox
Instantly Spam Checker
Clay HTML / CSS basics
Hunter LinkedIn
Sales Navigator