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Anastasiia Ivanova
Business Development & US Market
Expansion Lead

New York, USA
Business development professional with 10+ years of experience in
[открыть контакты](см. выше в блоке «контактная информация») fashion industry, specializing in brand growth, international expansion
[открыть контакты](см. выше в блоке «контактная информация») and US market entry. Experienced in building e-commerce ecosystems,
retail operations, affiliate marketing programs and cross-functional
KEY EXPERTISE teams. Combining strategic thinking with hands-on execution across
Ukraine, Europe and the United States.
US Market Expansion
Business Development EXPERIENCE:
Growth Strategy
FOUNDER & BUSINESS DEVELOPMENT LEAD
Fashion Brand Development ANASTASIIA IVANOVA
E-commerce Strategy (Shopify, Amazon, 2024 – PRESENT | NEW YORK
Marketplaces) Developed and executed US market entry strategy for a premium fashion brand.
Built Shopify ecosystem and multi-channel sales infrastructure.
Affiliate Marketing, Influencer Marketing
Launched marketplace strategy (Amazon and other platforms).
Brand Positioning Developed affiliate and influencer marketing programs.
Creative Directionip Opened offline retail presence in SoHo, New York.
Managed PR collaborations, editorial publications, fashion productions and NY
Business Process Optimization
fashion industry partnerships
Fashion Production
PR & Events BUSINESS DEVELOPMENT MANAGER
EXPANSION
EDUCATION: 2022 – 2024 | PARIS

Fashion Institute of Technology (FIT), New York Led expansion of a multi-brand Ukrainian fashion platform into the European
Global Fashion Marketing
market.
Built marketing and retail operations.
Istituto Marangoni, Paris
Fashion Business Launched offline showroom in Paris.
Organized pop-up events during Paris Fashion Week.
Kyiv National Aviation University Coordinated partnerships with designers and media.
Management of Foreign Economic Activity
OPERATIONS & BUSINESS DEVELOPMENT MANAGER
Kyiv Institute of Design and Technology
Fashion Design NAILUNA
2012 – 2022 | KYIV

Built and optimized business operations.
LANGUAGE: Developed wholesale and B2B partnerships.
Expanded retail presence through showrooms and franchise development.
English
Led production planning and assortment strategy.
Ukrainian Built and managed operational teams.