Олександр

OLEKSANDR SAPPA
Outbound Marketing Manager
Product Marketing Manager
[открыть контакты](см. выше в блоке «контактная информация») [открыть контакты](см. выше в блоке «контактная информация»)

@Sinonwalker Ukraine, Zaporizhzhia

ABOUT ME PROFESSIONAL EXPERIENCE
Outbound Marketing specialist with 2025 Product Marketing Manager
over 6 years of experience in B2B lead – Varto Investments | Kyiv, Ukraine
generation. Managed large teams 2026 Built the company website from scratch, managing external contractors
and built automation systems that and developers, setting tasks, and overseeing the full development
improved lead flow and quality. process from concept to launch.
Acted as Product Owner for the marketing website, translating business
Skilled in LinkedIn outreach, email
requirements into clear technical tasks and ensuring timely delivery.
campaigns, and retention strategies. Coordinated multiple external teams and maintained full control over
Experienced in launching digital project timelines and quality.
projects and processes from scratch. Successfully launched a digital project with limited initial resources,
turning brand identity into a fully functional business website.

2024 Retention Marketing Lead
EDUCATION – Coinband | Poland
2025 Developed retention strategies and ran targeted email & push
Bachelor's Degree in Hospitality Management campaigns based on churn and LTV analysis to reduce customer
attrition.
Classic Private University, Zaporizhzhia
Collaborated with product and support teams to improve customer
2019-2022
experience and optimize communication for different user segments.

Junior Tourism Specialist (College)
2024 Senior Outbound Marketer
- Light IT Global | Kyiv, Ukraine
Classic Private University, Zaporizhzhia
2024 Led outbound lead generation efforts and implemented structured
2017 - 2019
audience segmentation, which increased the volume of qualified leads
by ~35%.
Worked with data analysis tools to optimize targeting and messaging

TOOLS & TECHNOLOGIES across different B2B segments.
Developed personalized outreach campaigns and improved campaign
Analytics & Data: Google Analytics, performance tracking, resulting in higher conversion rates from leads to
opportunities.
PostHog, Metabase, SQL
2020 Head of Outbound Marketing
CRM & Pipeline: HubSpot, Pipedrive - Computools | Ukraine
Project & Task Management: Asana, 2024 Led and scaled an outbound marketing team of 16 specialists responsible
for B2B lead generation across multiple markets.
ClickUp, Basecamp Implemented marketing automation systems and processes that
increased the number of qualified leads by over 60% within the first year.
Outreach & Automation: LinkedIn Sales Built structured lead generation funnels, improved targeting, and
introduced performance tracking, resulting in higher lead-to-opportunity
Navigator, Apollo, eSputnik, Unisender
conversion rates.
AI Tools: ChatGPT, Grok, Claude, Midjourney Developed and executed outbound strategies focused on LinkedIn and
email channels, consistently delivering high-quality leads to the sales
Design: Figma, Stripo, Canva, BeeFree team.
Mentored and developed team members, improving overall team
LANGUAGE efficiency and output quality.

English - B2 SKILLS
Team Leadership, Process Building & Optimization, B2B Lead Generation, LinkedIn Outreach &
Ukrainian - Native
Campaigns, Email Marketing, Marketing Automation, Audience Segmentation, Retention
Strategies, Churn & LTV Analysis, Campaign Performance Tracking
Bulgarian - B2