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MAXIM SOLOVYOV
HEAD OF PRODUCT / PRODUCT DIRECTOR — iGAMING
[открыть контакты](см. выше в блоке «контактная информация») • [открыть контакты](см. выше в блоке «контактная информация») • Kyiv, Ukraine • Ukrainian (Fluent) · Russian (Fluent) · English (Working proficiency)

PROFILE

Product executive with 7+ years in iGaming, taking products from zero to scale across Tier-1 (Canada, Australia, Germany,
Switzerland), India, Bangladesh, LATAM and crypto-grey markets. Background rooted in Business & Systems Analysis, giving
native fluency in how products are actually built, integrated and shipped — no translation layer needed between product and
engineering. Full P&L ownership, cross-functional team-building from scratch, and direct ownership of every metric from GGR
to LTV to VIP retention. Currently Head of Product, reporting directly to shareholders and C-suite.

KEY IMPACT HIGHLIGHTS

• Traffic payback achieved within 1 month of a from-scratch product launch (idea → live → break-even).
• Facebook R2D (Australia): 15.5% → 43% | 2nd-deposit conversion: 17–20% → 45% — via PM-led audience targeting
recommendations to the Affiliate team and per-source funnel optimization.
• Reg-to-deposit (Tier-1): 15% → 33% | Repeated-deposit conversion: +30% through feature experimentation.
• User retention: 15% → 25% | FTD approval for credit-card users: 35% → 55%
• Designed a withdrawal-hold and VIP mechanic that lifted LTV, average deposit size, GGR, R2D and VIP-player share
simultaneously (detail below).

PROFESSIONAL EXPERIENCE

Head of Product | In-house casino product (LATAM / multi-geo)Jul 2025 – Present
• Launched a project from scratch and drove it to full traffic payback within the first month — market research, MVP
scoping, business-case modelling, cross-team delivery plan.
• Built and lead a cross-functional team of 10: 2 Product Managers, Game Manager, 2 Content Managers, Designer, 2 CRM
Managers, CGM Manager; set OKRs and owned delivery end-to-end.
• Own product strategy and roadmap end-to-end; present and defend the roadmap directly before shareholders.
• Receive business goals from owners and decompose them into actionable, timelined delivery plans across product,
design, development and CRM.
• Author PRDs, TRDs and full product documentation; prioritize backlog and coordinate cross-functional delivery.
• Withdrawal-hold & VIP mechanic (designed and shipped): trust-based instant withdrawal for new users → time-based
holds through the 5th deposit → tiered withdrawal limits → targeted free-spin offers to re-engage held users → VIP club
unlocked by balance thresholds (personal manager, individualized interaction, exclusive VIP draws). Result: reduced
early-stage fraud exposure while measurably lifting retention and VIP conversion.
• Activity-based gamification layer (most complex feature owned): users earn in-product coins for defined actions,
spendable in internal games (wheel of fortune, scratch cards, slots); rewards feed into a puzzle-collection mechanic tied to
seasonal prize draws. Impact: LTV ↑, average deposit ↑, GGR ↑, R2D ↑, VIP player share ↑.

Product Manager | iGaming platform, Tier-1 & multi-geoJun 2023 – Jun 2025
• Sole Product Manager on a multi-geo product, operating as full owner across CRM, Affiliate, Support, Payment, Game
Manager, Design, Content and Development.
• Found and shipped the key levers behind reg-to-deposit growth from 15% to 33% in Tier-1 markets.
• Increased repeated-deposit conversion by 30% through structured feature experimentation and A/B testing.
• Owned quarterly business KPIs; built and maintained the product roadmap aligned to business targets.
• Directed backlog prioritization across development, design, data and CRM.
• Owned and monitored KPIs daily/weekly: GGR, Bonus Rate, Bonus Cost, net revenue, deposit count, FD count, R2D by top
partner, % failed deposits (FTD & repeat), LTV, deposit-1→10 conversion, New→Mature player migration, DPU, ARDPU.
 • Directly briefed UX/UI designers and owned final sign-off on product design decisions.
• Ran structured A/B tests across the funnel with formal post-test analysis feeding the roadmap.

Team Lead, Business Analyst / Product Manager | iGaming platformJul 2021 – Jun 2023
• Led retention initiatives that lifted user retention from 15% to 25%.
• Improved FTD approval for credit-card users from 35% to 55%.
• Raised reg-to-deposit from 15% to 27% for Tier-1 Facebook traffic, and 6% to 8% via retargeting.
• Built roadmaps and prioritized backlog by measured business impact; ran A/B tests, user analytics and hypothesis-driven
rollouts.
• Owned requirements definition and third-party integrations (affiliate, payment, gaming providers).
• Owned PRDs, mockups and sprint planning jointly with dev and design.

Business Analyst | Crypto-sector productJul 2020 – Sep 2021
• Built KYC/KYB and risk-scoring tooling for the crypto sector — identity verification flows and fraud/risk rules later carried
into product-side anti-fraud design.
• Ran integrations and product research; authored PRDs and coordinated directly with CPO and development.

Project Manager / Business Analyst | BankingAug 2019 – Jul 2020
• Managed account-opening and business-card issuance processes.
• Gathered product requirements, tested features and managed delivery.

GEO & PLATFORM COVERAGE

• Tier-1: Canada, Australia, Germany, Switzerland — deepest expertise in product and payment flows.
• India & Bangladesh — including hands-on payment-infrastructure development.
• LATAM, crypto-grey US market, Danish-licensed product. Open to and most drawn toward Africa and other Tier-3 geos
for the next challenge.
• Platforms: SoftSwiss, Soft2Bet, Veli Tech, GR8 Tech, in-house platform. B2C and B2B, including turnkey deployment for
external partners.

TECHNICAL FLUENCY (BA/SA ROOTS)

• Designed and documented KYC/Anti-fraud platform architecture (SumSub/KYCAID-alternative) — fraud-detection rules,
risk scoring, identity verification flows.
• Built and managed 3rd-party integrations: affiliate systems (Matrix-type), payment providers, gaming providers, live
chat/support tools.
• Works directly with dev teams on TRDs and API specs — no translation layer between product and engineering.
• Retention/CRM stack: Smartico, Optimove. Tools: Amplitude, BigQuery, Tableau, Figma, Miro, Jira, Confluence, AppsFlyer,
Hotjar, Postman, Firebase, BPMN, draw.io.

EDUCATION & CERTIFICATIONS

• Magister, Automation and Computer Integrated Technologies — Dnipro University of Technology (2019–2021)
• Bachelor, Automation and Computer Integrated Technologies — Dnipro University of Technology (2016–2019)
• Business Analysis Essentials (ABA03) — Art of BA
• Business Analysis Certificate № 88934018 — IT.Hillel
• Scrum Master Certificate — Valentin Despa