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Oleksandr Ilkhovskyi
Digital Marketing Lead
[открыть контакты](см. выше в блоке «контактная информация») [открыть контакты](см. выше в блоке «контактная информация») Kyiv, Ukraine
t.me/ilkhovskyi

SUMMARY
Marketing Manager with 5+ years of experience in digital marketing, working with leading web and mobile
products serving millions of active users. Experienced in building marketing processes, and turning data
into clear action plans that drive measurable business impact in highly competitive markets

PROFESSIONAL EXPERIENCE
Head of Digital Marketing 02/2025 – 06/2026
Digital Classifieds
Led digital marketing across market-leading classifieds platforms in Azerbaijan,
•

including Turbo.az , Tap.az , and Bina.az , managing growth initiatives for
a combined audience of 4M+ users.
Built marketing team processes from scratch, covering planning, prioritization,
•

task management, execution control, and performance tracking across multiple
products and marketing units
Built and managed performance marketing processes focused on campaign
•

efficiency, user quality, CAC, and ROAS improvement across paid acquisition
channels.
Delivered steady organic search traffic growth by identifying SEO opportunities
•

and prioritizing high-impact technical and content improvements.
Optimized mobile app pages in Google Play and the App Store, improved app
•

rankings for target search queries, and brought apps into the Top 10 in their
categories
Implemented AI-powered solutions for reporting automation, large-scale data
•

analysis, internal microservices, and competitor monitoring.
Digital Marketing Manager 09/2021 – 02/2025
Digital Sports Media
Managed audience growth for leading digital media platforms, including
•

Sport.ua , UA-Football.com , Meta.ua and other media projects, with
combined traffic of 25M+ monthly visits.
Scaled social media distribution, contributed to building one of the largest
•

Facebook pages among Ukrainian media, and developed the media’s presence
across other social media and messengers.
Promoted media projects across multiple regions, including Europe, Central
•

Asia, and Africa.
Recruited 50+ experts from different fields as media contributors, strengthening
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editorial expertise, content quality, and audience engagement.
Built SMM team workflows including content planning, task management,
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publishing processes, and performance tracking.
Marketing Manager 05/2021 – 09/2021
Volia
Managed mobile app marketing for Volia, one of Ukraine’s leading telecom
•

providers with 1M+ customers nationwide, focusing on traffic growth, user
acquisition, retention, and engagement.
Owned push notification and email communication processes to improve user
•

retention and app engagement.
Coordinated paid acquisition activities with an external agency, including
•

campaign planning, performance tracking, budget control, and optimization.
Analyzed app traffic, user behavior, and campaign performance to identify
•

growth opportunities and improve marketing efficiency
SKILLS
Team Management
Building, coordinating, and managing marketing teams, setting priorities, assigning responsibilities, and
ensuring execution across projects

Performance Marketing
Planning, launching, and optimizing paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads,
Telegram Ads, native advertising platforms, and other digital ad formats, with a focus on performance
tracking and budget efficiency

Web & App Analytics
Analyzing web and mobile app performance, traffic sources, user behavior, funnels, and key metrics using
GA4 and AppsFlyer

SEO Management
Identifying organic traffic growth opportunities, prioritizing technical and content improvements, forming
SEO tasks to improve page rankings, and tracking organic search performance

Social Media Strategy
Defining business goals for social media, developing content and promotion strategies, and using social
channels to support audience growth

Mobile App Marketing
Managing mobile app growth through ASO and acquisition funnels,

Competitor Analysis
Monitoring market trends and competitor updates to identify gaps, benchmark performance, and uncover
new growth opportunities.

AI Microservices Development
Creating internal microservices with Claude Code to automate data collection, structure marketing data,
and support competitor analysis.

LANGUAGES
English
B2