Катя

Katia
Gorobets
Barcelona, Spain [открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация»)

CMO Skills Languages

Growth-focused CMO with 10+ years Creativity & Communication Expert English Very good command
building and scaling marketing and Data Analysis & Insights Expert Spanish Very good command
product functions across fintech,
payments and consumer goods. Strategic Thinking Expert Ukrainian Native speaker
Founded and scaled LaFinteca Project & Team Management Expert Russian Native speaker
launching 8 brands and 3 companies Digital Marketing Tools Expert
across LATAM while securing licenses,
bank and regulator integrations and
a marquee payment partnership with
the world’s #1 crypto exchange; Links
drove rapid user acquisition (150k+
users in first 30 days). Data-driven Linkedln
leader who builds high-performing
fullstack teams, designs GTM and Instagram
performance strategies, and delivers
measurable revenue and market-share
growth through PR, partnerships and
product-led marketing.

Employment History

1 Marketing manager 2 CMO
Chicco , Kiev NDA, New York

Mar 2017 — Nov 2018 Nov 2018 — Feb 2019

• Successfully organized and managed large-scale • Built and led a full-stack marketing team (performance,
children’s expos and industry events, strengthening PR, content, community, and growth), establishing
Chicco brand visibility and customer engagement. processes from scratch to support global expansion.
• Led the market entry strategy for new children’s brands • Designed and executed the go-to-market strategy
from China, including market research, positioning, for the U.S. market, ensuring compliance with local
and go-to-market campaigns tailored to Ukrainian specifics and achieving rapid brand awareness.
consumer behavior. • Developed and implemented a comprehensive
• Spearheaded the launch of Stokke in Ukraine, from PR and marketing strategy, including media
brand localization to retail partnerships, ensuring strong outreach, influencer collaborations, and targeted

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2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
 market adoption and alignment with global brand campaigns, boosting visibility across crypto and fintech
standards. communities.
• Developed and executed integrated marketing • Delivered exceptional growth results: 150,000+ users
campaigns (digital, offline, BTL), driving awareness and acquired within the first 3 days of launch, exceeding
measurable sales growth. industry benchmarks.
• Drove cross-functional alignment with product and
compliance teams, ensuring consistent brand voice and
smooth market entry.

3 CMO 4 CMO
Globiance, Malta NDA, Kiev

Apr 2019 — Feb 2020 Feb 2020 — Feb 2022

• Built and scaled a high-performing marketing team, Built and led a full-stack marketing team (growth,
establishing structure, processes, and KPIs to support performance, PR, product marketing, design, and
global growth. communications), establishing KPI and scaling operations
• Organized and managed international conferences across markets.
and corporate events, strengthening brand visibility
• Supported the launch of a licensed financial company,
and team engagement.
working with the legal department on compliance and
• Developed and executed sales and go-to-market
licensing processes.
strategies, driving client acquisition and revenue
• Oversaw the development and market launch of a
growth.
crypto wallet and mobile application, aligning product
• Established and nurtured strategic partnerships-
features with user needs and industry standards.
, identifying opportunities for collaboration and
• Secured a milestone achievement as the first official
long-term growth.
payment partner of the world’s #1 crypto exchange,
• Led banking integrations and financial ecosystem
boosting global visibility and trust.
partnerships, aligning marketing and business
• Designed and implemented HR strategy, covering
development efforts to support product expansion.
employer branding, recruitment campaigns, and
internal communications.
• Developed and executed a PR strategy, focusing
on media relations, thought leadership, and crisis
communications.
• Drove performance marketing and user acquisition
campaigns, achieving strong ROI through data-driven
targeting and A/B testing.
• Created and monitored brand positioning and
messaging frameworks, ensuring consistency across all
channels and markets.
• Launched content marketing initiatives
(articles, podcasts, events), strengthening community
engagement and building brand authority.
• Managed partner and affiliate marketing programs-
, driving adoption through collaborations and
co-branded campaigns.
• Established a comprehensive analytics and
reporting system, enabling data-driven decisions
across marketing and product.

5 CMO 6 Founder
LaFinteca, Barcelona Gorobets.Agency , Barcelona

Feb 2022 Jan 2025

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2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
 • Built the company from scratch - from setting up Providing end-to-end marketing services, from strategy and
the first office to scaling into a fully licensed payment positioning to creative development and execution.
service provider across Latin America.
• Supervised the licensing process from the marketing
side, aligning brand positioning, communications, and
go-to-market readiness with regulatory milestones.
• Successfully launched and managed 8 brands
and 3 companies under the LaFinteca umbrella,
strengthening market presence and diversifying
revenue streams.
• Developed and executed the go-to-market strategy-
, positioning LaFinteca as a trusted local partner for
global companies entering the region.
• Established direct integrations with banks, regulators,
and local payment networks, ensuring seamless
operations and market access.
• Built and scaled a multi-disciplinary team (marketing,
sales, product, operations) to support regional growth.
• Drove strategic partnerships with merchants,
marketplaces, SaaS companies, and mobile apps to
expand transaction volume and market share.
• Spearheaded PR and brand-building campaigns-
, increasing visibility in fintech and payments
ecosystems.
• Oversaw the development of core payment products-
, including local payment methods tailored to user
needs.
• Implemented processes for financial operations, risk
management, and compliance, creating a scalable
infrastructure.
• Led expansion initiatives, identifying high-potential
markets and tailoring solutions to cultural and
regulatory specifics.

Education Hobbies

Master Executive Master of Business Daily fitness and active lifestyle
Administration Chess and strategic games
National Pedagogical Attending international conferences
Dragomanov University, Kiev MBA, Kiev and networking events

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2017 2018 2019 2020 2021 2022 2023 2024 2025 2026