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ABOUT ME

Marketing Manager with over 7 years of experience in product launches, business
scaling, and managing marketing strategies.

Specialization: growth marketing, customer acquisition, digital marketing, and
marketing channel analytics.

I have experience launching new products, scaling businesses across multiple
locations, optimizing the customer journey, and increasing revenue through
performance channels, partnerships, and distribution platforms.
I use data, marketing metrics, and financial indicators to inform decision-making.
WORK EXPERIENCE

Head of Marketing
0342 Group / Multi-brand hospitality company
2020-2026 / Full time

Key Responsibilities

LUGANSKY
• Oversee the company’s comprehensive marketing strategy: brand, digital channels, and
customer acquisition.
• Manage customer acquisition channels: social media, partnerships, and delivery
platforms.

VLAD
• Planning and executing integrated marketing campaigns (digital and offline).
• Managing cross-functional collaboration between marketing, design, the operations
team, and vendors.
• Analyzing marketing and sales metrics to optimize campaigns and improve marketing
effectiveness.
• Building and optimizing the customer journey for offline locations and delivery
M A R K E T I N G & platforms.
G R O W T H M A N A G E R • Managing the marketing budget and evaluating campaign effectiveness based on ROI
and impact on sales.
• Developing partnerships and new marketing channels to grow reach and revenue.

Key Results

• Launched 4 new hospitality brands from scratch over 4 years.
• Scaled the flagship brand to 3 full-service locations.
• Increased delivery sales following integration with Bolt Food:
CONTACTS +150% in the first month, +180% in the following two months.
• Achieved ~80% repeat customers through customer experience optimization and
Mobile[открыть контакты](см. выше в блоке «контактная информация») feedback management.
Email: • Executed a marketing campaign with over 1,000,000 views across digital channels.
[открыть контакты](см. выше в блоке «контактная информация»)
Kyiv. Ukraine Brand & Marketing Manager
True consalt company
2020-2025/ Part time
Key Responsibilities

• Developing brand concepts for new establishments: positioning, value proposition, and
brand development strategy.
• Formulating brand communication strategies: naming, key messages, and tone of voice.
• Developing brand identity: logo, visual identity, and visual communication standards.
• Collaborating with architects and designers to develop design concepts for
establishments.
• Developing and implementing go-to-market strategies for launching new
establishments.
• Analyzed the market, competitors, and target audience to develop a marketing strategy.
• Ensured brand consistency across all customer touchpoints.
• Helped launch marketing campaigns for the opening of new locations.

Key Results

• Developed brand concepts for 5 new food service establishments.
• Created a complete brand package (name, positioning, identity, tone of voice) for the
launch of new projects.
• Prepared marketing materials and a launch communication strategy, which ensured rapid
brand recognition for the new locations.

VOLUNTEER WORK / COMMUNITY EXPERIENCE
Co-organizer of charity events
Zdybanka NGO
2025–2026

Co-organizer of large-scale charity events aimed at supporting units of the Armed Forces of
Ukraine. Participated in the planning, organization, and promotion of events designed to
raise funds and bring together local businesses and the community.

Results

• Organized 8 charity festivals.
• Total event audience: 200,000+
• Digital reach of events: 2,000,000+ views.
• Engaged dozens of local businesses to support charitable initiatives and address the
urgent needs of the military.

Tools Skills

Google Analytics (GA4) Performance Marketing
Looker Studio Campaign Management
Google Ads Customer Acquisition & Retention
Meta Ads Manager Marketing Analytics & Reporting
TikTok Ads Manager Conversion Rate Optimization (CRO)
Google Sheets / Excel A/B Testing
HubSpot / Salesforce (CRM) Funnel Optimization
Google Optimize / VWO (A/B testing) Go-to-Market Strategy
Canva Customer Journey Optimization
Jira Data-Driven Decision Making
Trello / Notion Stakeholder Management
 EDUCATION
Master's Degree
O. M. Beketov National University of Urban Economy, Kharkiv

Major: Hotel and Restaurant Management. 2018

Bachelor's Degree
Poltava University of Economics and Trade

Major: Organizational Management. 2016

Continuing education
Brand Manager Program — KAMA School (Curated by Serhiy Vovk)
The Creator — KAMA School
IT Project Management — Hillel IT School
IT Product manager (in progress) — IAMPM

Language skills
English - Intermediate
Ukrainian - native speaker

Hobbies and Interests
In my free time, I enjoy reading books on self-improvement, business, and marketing. I
exercise regularly, staying in shape by working out at the gym and playing basketball. I’m a
decent tennis player. In the winter, I enjoy snowboarding, which helps me maintain an
active lifestyle and a balance between work and leisure.