Tetiana

Tetiana Buchynska
Marketing Director
Spain | [открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация») |
[открыть контакты](см. выше в блоке «контактная информация»)

Professional summary

Marketing leader with 9+ years of experience, including 5+ years in B2B
SaaS, IT consulting, and software development companies. Experienced
in building marketing functions from scratch, developing SEO and
inbound growth systems, and turning complex technical services into
clear market positioning and content.

Strong background in SEO, content strategy, analytics, AI-assisted
marketing workflows, lead generation, and full-funnel digital marketing.
Comfortable working with leadership teams, technical experts,
designers, and external contributors to connect marketing execution
with business goals.

Core skills
SEO, Content Strategy, Data Analytics, AI & Automation, Digital
Advertising, SMM, Brand Positioning, Go-to-Market, Competitive
Research, Sales Enablement
Core tools
GA4, Google Search Console, Ahrefs, Semrush, Clarity, HubSpot
Jira, Confluence, Notion, Slack, Zoom, Google Workspace, Figma
ChatGPT, Claude, Lovable, Figma AI, Canva, Perplexity
Experience
Marketing Director
Consider IT Done Technologies (CIDT) – B2B Engineering (Web3, SaaS,
IT Services) | Mar 2025 – Present
● Built the marketing function from scratch for a B2B engineering
company (Web3, SaaS, IT services).
● Led website transformation from a single-page site to a
structured multi-page system supporting SEO and service-based
acquisition.
● Defined positioning and messaging aligned with B2B
decision-makers and commercial search intent.
● Increased organic impressions from ~400 to 6,500+ in 9 months
on a ~$100/month SEO budget.
 ● Improved average search position from 27 to 9.1; increased
organic clicks from 11 to 50.
● Introduced personalized prototype landing pages to support
outbound campaigns and lead engagement.
Senior Marketing Manager → Marketing Specialist
Lovat Compliance Ltd – SaaS (Tax Compliance & Automation) | 2023 –
2025
● Increased website traffic by 50% through SEO and on-page
optimization.
● Scaled paid campaigns, contributing to +30% lead growth and
+15% ROI improvement.
● Managed full-funnel digital presence across SEO, SEM, PPC,
social, and content for international B2B markets.
● Conducted market and competitor research to refine positioning
and targeting.
● Created sales enablement materials: product demos, brochures,
and pitch decks.
● Used AI tools for content ideation, SEO structuring, and campaign
preparation.
Marketing Specialist
NIKO MOTORS LLC – Automotive | 2022 – 2023
● Developed and executed social media content strategy aligned
with brand goals.
● Managed brand presence across Facebook, Instagram, YouTube,
and TikTok.
Marketing Specialist
Seven Seas Auto – Automotive | 2019 – 2022
● Managed social media presence: content calendar, copywriting,
and community management.
● Produced blog posts, stories, and campaign creatives.
Education
Master's Degree in Marketing – Kherson National Technical University
Bachelor's Degree in Philology – Donetsk National University
Certifications
Google Digital Marketing Certification
Inbound Marketing Certification (HubSpot)
Digitize Your Business Step by Step with Google Tools