Свiтлана

Naumenko Svetlana
COO | Operational Strategy | Commercial Operations | Business Transformation
Building scalable operations that enable sustainable business growth

Ukraine · Open to remote / hybrid
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EXECUTIVE PROFILE
COO / Operations Director with 20+ years of experience leading operations for international software businesses through growth,
transformation and scaling.

Designs and implements scalable operating models and management frameworks that strengthen commercial execution and enable
sustainable growth.

Works seamlessly across strategy and execution—from business analysis and financial modelling to process design, implementation and
organizational transformation.

Translates strategy into measurable execution by aligning people, processes and governance around business objectives.

EXECUTIVE SCOPE
Led operations across an international software company developing, commercializing and supporting a portfolio of five software products
through global B2B and B2C channels.

Executive responsibility covered Product, Development, Commercial Operations, Marketing, Sales, Customer Support and Finance (100+
employees, 7 direct reports), supporting a portfolio of 5 commercial software products, 7,000 software licenses sold annually, 50,000+
customers, operations in 209 countries and a global network of 75 partners.

Established the operating model and governance framework that enabled business growth without increasing operational complexity.

LEADERSHIP APPROACH
Creates organizations that scale through clear operating models, defined ownership and management systems rather than reliance on
individual contributors.

Establishes operating routines that align people, processes and decision-making around shared organizational goals, transparency and
accountability.

Operates effectively across strategic, operational and analytical levels—translating business constraints into practical solutions, leading
implementation and strengthening business performance.

SELECTED BUSINESS RESULTS

+24% Revenue Growth through operational improvements, product scaling and commercial execution.
–17% Operating Costs through financial controls, management reporting and performance management systems.
+23% Forecast Accuracy achieved through budgeting, cash-flow modelling and executive reporting.
+10% Market Expansion through entry into the US market and scalable operational support.
+27% Team Productivity driven by organizational design, leadership development and standardized management practices.
Zero Business Disruption through structured business continuity planning.
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CORE COMPETENCIES
— Executive Leadership
Cross-functional Leadership · Executive Stakeholder Management · Organizational Leadership
— Business & Commercial Operations
Business Operations · Commercial Operations · Operational Strategy · Operational Excellence
— Business Transformation
Operational Scaling · Business Transformation · Organizational Design · Change Leadership · Continuous Improvement
— Financial & Performance Management
P&L Ownership · Financial Management · Budgeting · KPI Governance · Business Analytics
— Process & Governance
Business Process Optimization · Operational Governance · Operational Risk Management

PROFESSIONAL EXPERIENCE

CEO / COO — Operational Focus
CSOdessa / ConceptDraw, Odesa
April 2013 — Present
Software Development · International Product Company
https://www.conceptdraw.com


Scope: Executive responsibility for Product, Development, Marketing, Customer Support and Finance across a multi-product software company operating
in the US and European markets. P&L ownership, budgeting, operational planning and management reporting.

— Operational Scaling: Built the operating foundation that enabled the business to scale across multiple products and international markets
without increasing operational complexity.
— Cross-functional Alignment: +19% cross-team efficiency achieved by standardizing business processes, process documentation and
cross-functional communication.
— Operational Execution: Reduced project delivery time by 11% by introducing structured execution management, enabling faster product
releases and more predictable delivery across cross-functional teams.
— Financial Performance: Reduced operating costs by 17% while improving forecasting accuracy by 23%, giving leadership greater financial
visibility and more reliable operational planning.
— Market Expansion: Built the operational capability required to support entry into the US market, contributing to 10% market share growth
while establishing a scalable model for international expansion.
— Management Effectiveness: Increased employee satisfaction by 27% through standardized management routines, leadership capabilities
and structured communication across the organization.
— Business Resilience: Designed and executed the company's anti-crisis operating model, ensuring uninterrupted business operations during
periods of external disruption.

COO
CSOdessa / ConceptDraw, Odesa
January 2008 — April 2013
Software Development · International Product Company
https://www.conceptdraw.com

— Revenue Growth: Increased revenue by 14% by standardizing product launch processes and creating repeatable commercial operations that supported
scalable product growth.
— Client Acquisition: Built repeatable business development and lead generation processes that consistently delivered 15 new B2B clients annually
through international exhibitions and targeted outreach.
— Process Improvement: +16.5% process efficiency following implementation of a structured Change Management system and standardized business
processes.
— Marketing Operations: Built scalable content production workflows supporting 2,700+ targeted SEO pages, strengthening international visibility and
contributing to 9.5% growth in brand awareness.
— Employer Branding: –22% employee turnover through internship programmes, university partnerships and structured talent pipelines.

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HR Director
CSOdessa / ConceptDraw, Odesa
March 2004 — January 2008
Software Development
https://www.conceptdraw.com

— Organizational Effectiveness: –12% management overhead through operational process analysis, organizational redesign and standardization of
management practices.
— Talent Acquisition: –14% time-to-hire by establishing standardized recruitment processes and internal talent pipelines.
— Learning & Development: +28% onboarding speed, +23% training participation and +16% team qualification through mentorship programmes,
formalized onboarding and structured learning.
— Compensation & Retention: +13% employer attractiveness following redesign of compensation frameworks and salary structures.
— Cross-functional Effectiveness: –18% decision-making time by introducing project-based team structures and improving cross-functional coordination.
— Employee Engagement: +18% employee satisfaction, –21% workplace stress and –26% conflict rate driven by transparent engagement practices,
regular 1:1 meetings and structured internal communication.

Business Systems & Automation
— Business Analysis
Translated business needs into structured requirements by analyzing business processes, operational constraints and functional requirements.
— Systems Design
Designed business logic for 7 CRM modules supporting customer registration, purchasing, licensing, technical support and customer communications.
— Implementation & Validation
Collaborated with development teams to validate functionality, coordinate user acceptance and ensure successful implementation of business
requirements.
— Process Automation
Designed customer communication workflows, marketing automation processes and operational logic supporting more than 2,700 thematic web pages.
— Change Adoption
Supported organization-wide adoption of Jira and KPI-based management reporting, embedding standardized execution practices, operational visibility and
decision-making.

EDUCATION
MBA — Finance and Management
Open University, Odesa · 2010

Engineer Programmer
Odesa Polytechnic Institute · 1995

ADDITIONAL CERTIFICATIONS
— Agile Project Management
— Finance for Non-Financial Managers
— Leadership Training
— Time Management
— Effective Communication

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