Катерина

KATERYNA CHEREPASHENKO
SALES DIRECTOR | HEAD OF INTERNATIONAL SALES | HEAD OF CHINA SALES
Odesa, Ukraine / [открыть контакты](см. выше в блоке «контактная информация») / [открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация») / Hybrid only

EXECUTIVE SUMMARY
International commercial executive with 10+ years scaling B2B sales and building distribution networks across Europe, the Middle East, Asia and Latin America. Currently leads two commercial organizations at once for Proove Global — the International Sales Department and the China Sales Department — and has driven 400% growth in international revenue. Builds go-to-market strategy, distributor networks and pricing architecture, then operationalizes them through KPI systems, CRM discipline, payment control and cross-functional coordination with Marketing, Finance, Legal and Supply Chain. Manages geographically distributed teams — Country Managers across multiple regions and a China-based commercial operation — as one accountable organization. Career path spans direct sales leadership, commercial operations and general management across international B2B distribution, food retail and hospitality.
KEY ACHIEVEMENTS
▸ Delivered 400% growth in international sales revenue through market expansion, distributor development and commercial process redesign.
▸ Built and now leads two integrated organizations — International Sales and China Sales — holding both department heads simultaneously.
▸ Built an international distributor network spanning Europe, the Middle East, Asia and Latin America from the ground up.
▸ Opened new international markets and secured long-term distribution partners across multiple regions.
▸ Designed and implemented a KPI management system across International Sales and China Sales teams.
▸ Built payment-control and sales-forecasting systems, giving leadership real-time visibility into pipeline and cash collection.
▸ Negotiated exclusivity agreements and long-term distribution contracts with international partners.
▸ Directed trademark protection and the Amazon Brand Registry program in coordination with Legal.
▸ Implemented a new CRM system for the sales department, designing the sales funnels and business-process documentation behind it.
▸ Represented the company in distributor and retail-partner negotiations and at international trade exhibitions.
CORE EXPERTISE
International Sales • Business Development • International Expansion • Commercial Strategy • Strategic Negotiation • Distributor Management • Go-to-Market Strategy • Pricing Strategy • CRM • Sales Operations • KPI Management • Sales Forecasting • Payment Control • Pipeline Management • China Market Operations • Country Manager Leadership • Cross-Functional Leadership • Contract Negotiation • International Distribution • Commercial Planning • Market Entry • B2B Sales • Brand Protection • Amazon Brand Registry • Sales Funnel Design • Business Process Design
PROFESSIONAL EXPERIENCE
PROOVE GLOBAL
Sales Director | Head of International Sales | Head of China Sales 2024 — Present | Odesa (HQ) / China & Global Markets
Simultaneously heads the International Sales Department and the China Sales Department for Proove Global, a mobile-accessories brand sold through international distribution. Owns the full commercial cycle — from market entry and distributor development to pricing, contracting, delivery and long-term account growth.
COMMERCIAL STRATEGY & INTERNATIONAL EXPANSION
▸ Developed and executed international sales strategy across Europe, the Middle East, Asia and Latin America.
▸ Built distributor networks, identified strategic partners and opened new international markets.
▸ Negotiated distribution agreements, exclusivity contracts and long-term commercial partnerships.
▸ Developed pricing strategies, commercial policies and annual business plans.
TEAM & COMMERCIAL OPERATIONS LEADERSHIP
▸ Led both the International Sales Department and the China Sales Department, aligning global commercial strategy with operational execution.
▸ Managed Country Managers and the China Sales Team — setting priorities, KPIs and performance targets.
▸ Implemented a new CRM system for the sales department — designed the sales funnels and wrote the underlying business-process documentation.
▸ Implemented CRM reporting, KPI tracking, sales forecasting and pipeline management on top of the new system.
▸ Managed the full commercial lifecycle — from lead qualification and negotiation to payment control, shipment coordination and long-term account development.
CROSS-FUNCTIONAL LEADERSHIP & BRAND PROTECTION
▸ Coordinated cross-functional work with Marketing, Legal, Finance, Procurement and Supply Chain.
▸ Directed international trademark protection, Amazon Brand Registry and marketplace-compliance projects.
▸ Represented the company in negotiations with distributors and retail partners, and at international trade exhibitions.
RESULT 400% growth in international sales revenue.
SVTK LLC — FOOD INDUSTRY
Commercial Director 2022 — 2024
▸ Directed commercial and operational activities for a food-industry retail business.
▸ Reorganized logistics processes, improving operational efficiency.
▸ Introduced new people-management practices, lifting productivity by 30%.
▸ Improved customer service quality, raising satisfaction by 15%.
▸ Expanded the branded retail network, growing sales volume by 40%.
STAR TIME KINDERGARTEN
General Manager 2021 — 2022
▸ Managed daily operations and a team of 20+ employees.
▸ Increased sales by 50% through operational improvements and customer relationship management.
▸ Built administrative processes and service standards.
EARLIER CAREER
Bohemian Kings Beer — Restaurant Manager
▸ Managed a team of 15; led recruitment and staff development.
▸ Increased customer traffic by 50% through marketing initiatives and reduced operating costs by 20%.
EDUCATION
Odesa I.I. Mechnikov National University
Bachelor's & Master's Degree, Management of Foreign Economic Activity
Additional: Digital Marketing — Hillel
LANGUAGES
Ukrainian — Native
English — Advanced