Контактная информация

Соискатель указал телефон, эл. почту и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/2161192

Опыт работы

Head of Marketing and Communications

с 05.2015 по 12.2021 (6 лет 7 месяцев)
AVELLUM, Kyiv (Legal)

According to the annual PLS (Promotion of Legal Services) Top Teams research by Yuridicheskaya Praktika publishing house, I was recognised as:

- "Best communications manager of a law firm" 2017, 2020 award

- "Best marketing manager of a full-cycle law firm" - 2019

- "Best brand manager of a law firm in Ukraine" award in 2018 and 2016

AVELLUM marketing department
- enters the Platinum League of marketing departments of Ukrainian law firms since 2018
- entered the Top 10 marketing departments of Ukrainian law firms in 2016

Some of my achievements with AVELLUM, at a glance, are:

- Deep involvement in the complex process of the merger of two law firms on the Ukrainian market in 2018, including consistent communication on the market

- Development and introduction of AVELLUM brand refreshment in 2016

- Development and launch of AVELLUM's new website and two Facebook pages (AVELLUM and Join AVELLUM), as well as giving a push to our LinkedIn page

Responsibilities
- creating, budgeting, and implementing business development plans and activities to help to raise the profile of the firm

- identifying and pursuing profile-raising opportunities in key industry and professional publications

- brand development

- competitive landscape monitoring and analysis- submitting information for a range of legal directories, rankings, and awards;

- firm membership in associations

- identifying, soliciting, and supporting speaking and sponsorship opportunities at conferences and events

- event planning and management

- planning, executing, and monitoring marketing campaigns (print and online advertising and negotiating media buys and associated contracts)

Head of Marketing and Communications

с 03.2006 по наст. время (18 лет 3 месяца)
PwC Ukraine (Audit, consulting, tax and legal services)

Planning and management:
-marketing plan development; reporting to the Partners of the firm
-creating marketing department, streamlining and administering marketing processes
-successful people placements and split of responsibilities, control and evaluation
-driving marketing team of 3 people
-cooperating with other departments
-budgeting, tenders, contracts

Communications:
-planning;
-forming pool of loyal journalists and ongoing relations with them; searching and developing new contacts, work with key speakers and newsmakers of the firm, preparation, proofreading, copywriting and placement of articles/quotes/releases; press-conferences
-monitoring of references in mass media
-supervising website for Ukraine
-internal marketing and communications (events, internal newsletter, etc)
-regular inductions to joiners
-initiated and conducted brand trainings for staff

Business development:
-running client satisfaction surveys (three in FY2010)
-input to the proposals to clients
-CRM implementation in 2011-2012
-creating plan and budget of company participation in external conferences
-events management (business breakfasts, conferences for clients and targets);
-collecting info on external events, advising management on participation and sponsoring;
-creation and coordination of the community of former employees for Ukraine from 2006;
-support to global and regional projects or researches
-research (competition, companies, markets, people, clients)

Brand:
-assuring compliance with corporate visual identity standards, production of branded items, branding of offices and buildings
-advertising, media planning;

Supporting CSR program, initiating Green Office programme in 2010

Marketing and Internet Coordinator

с 05.2002 по 03.2006 (3 года 10 месяцев)
KLM Royal Dutch Airlines (Transportation and logistics)

-Planning and coordination of the marketing plan and budget for KLM Ukraine, reporting expenditures;
-e-sales coordination for Ukraine;
-content management of www.klm.ua and website for KLM travel agents
-managing KLM e-newsletters - four different subscriber databases;
-PR;
-coordination of Flying Blue frequent flyer program (B2C), Air France-KLM;
-work with local and central advertising agencies on production and adaptation of TV, radio, internet and print advertisements of KLM
-preparing briefings, checking layouts, media planning / buying
-Trade Incentive Program for KLM agents: launch, smooth running and helpdesk
-analysis of competitors and airline industry, preparing weekly reports
-helpdesk for members of BlueBiz corporate loyalty program (B2B)
-production of KLM branded materials

Образование

The Netherlands Institute of Marketing (NIMA)

Marketing Management, Kiev
Высшее, с 2008 по 2009 (3 месяца)

Kiev State Linguistic University

Teacher of English and French, Kiev
Высшее, с 1992 по 1997 (4 года 9 месяцев)

Дополнительное образование и сертификаты

Competitive Strategy, open online course by Ludwig-Maximilians-Universität München on Coursera platform

2013, 6 weeks

Advanced Competitive Strategy, pen online course by Ludwig-Maximilians-Universität München on Coursera platform

2014, 6 weeks

International Marketing Business Academy, Kyiv

2020

Знания и навыки

Знание языков

• Украинский — свободно
• Русский — свободно
• Английский — продвинутый

Дополнительная информация

Driver's license category B, from 2006.