Контактная информация

Соискатель указал эл. почту и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/2350962/

Опыт работы

Brand director

с 05.2023 по 06.2024 (1 год 1 месяц)
Makro (Uzbekistan), Київ (Роздрібна торгівля)

. Brand strategy & positioning for the new Business Unit;
. Elaboration of the brand & retail concept and company style for the new convenience store;
. Market research and analysis of the obtained data with the next decision-making;
. Brand & Retail Book creation and finalization with the Art Director & Designer Team;
. Regular cooperation and presentation to the Board Team, Partners, and Investor.

Head of MarCom Department

с 02.2022 по 02.2023 (1 год)
DILA, Київ (Медицина, охорона здоров'я, аптеки)

. Team Lead of 13 people, inc. Digital Head, Art Director;
. Monthly budgeting and CPA planning;
. Crisis marketing management;
. New region & branches opening with Brand Growth Program.

Head of brand management department

с 04.2020 по 01.2022 (1 год 9 месяцев)
Citrus.ua, Одеса (Роздрібна торгівля)

. Control all major elements of the marketing mix (ATL, sponsorship, packaging design, pricing, BTL activation, etc);
. Team Lead of 4 brand-project managers;
. Manage marketing activities of the company, including digital marketing, PR / SMM communications, brand and promotion;
. Develop strong consultative relationships with all departments and external vendors to move the company forward;
. New region & branches opening with Brand Growth Program.

Chief Marketing Officer

с 02.2019 по 05.2020 (1 год 3 месяца)
Slinex Technology, Київ (IT)

. Defined strategic vision for the company and oversaw implementation of strategy;
. B2B marketing;
. Manage marketing team (copywriter, designer, content manager).

Product Marketing Lead

с 08.2016 по 11.2018 (2 года 3 месяца)
Ascania Group, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

. Launched and promoted two new beverage products: Cider and Kvas, from the ground up across Ukraine, including foreign market.

Channel Development Manager

с 02.2014 по 08.2015 (1 год 6 месяцев)
Coca-Cola Hellenic Group, Київ (Харчова промисловість)

. Work in close cooperation with company clients & customers to grow up brand awareness;
. Recruit and collaborate with opinion leaders and Key Partners;
. Set Key Performance Indicators, and evaluate and measure current processes for efficiencies. Implemented global strategies that had the viral effect in Ukraine: http://bit.ly/1GoqM9A;
. Developed Advertising & Promotion strategy and annual Business Plan;
. Implemented Significant Digital expansion to drive brand awareness including pop up-advertise on client’s sites (Domino’s Pizza, McDonald, etc.), PR articles for magazines, Facebook activities;
. Own and manage IC channel budget;
. Market, trend, competitive, channel analysis, and research;
. Managed merchandising team to ensure efficient completion of daily tasks.

Group Brand Manager. Trade Marketing Manager

с 11.2011 по 06.2014 (2 года 7 месяцев)
Diageo, Київ (Харчова промисловість)

. Supervise marketing activities in Modern Trade and Hospitality, executed according to Merchandising standard;
. Create and implement Customer loyalty and motivation programs;
. Lead “Consultants” project in 6 cities;
. Manage team: Brand Ambassador, Bar Manager, 20 consultant.

Achievements:
- 134$ of savings for the company thanks to strong negotiation skills and good cooperation with partners
- Bring an award “Best execution of Modern’ trade’s channel activities Eastern Europe” for the company and country of EMEA in 2013
- Appreciated “Best worker of Marketing Department” in 2012.

Marketing Specialist

с 02.2008 по 09.2011 (3 года 7 месяцев)
LLC “Procter&Gamble Ukraine”, Kyiv (Food industry)

Compose promo activities' brief according promo needs
Control the placement of organization advertising, branding and liaises with advertising agency (BTL, ATL, PR) to develop ideas and campaigns
Provide analyses' reports for Sales & Marketing Team

Образование

Academy of housing and communal services

Economic, Kyiv
Высшее, с 2004 по 2010 (5 лет 5 месяцев)

Дополнительное образование и сертификаты

Eastern Europe Key Account Master Class, Warsaw, Poland

2012

Whiskey Spirit shortcut education, Scotland

2013

Business coaching school “The Diageo Way of Brand Building”

2013

Academy of Internet Marketing “WebPromoExperts”

2017, 3 months

Знания и навыки

• MS Excel
• MS Word
• MS Office
• MS PowerPoint
• HTML
• Bitrix24
• CRM
• Trello
• Google
• BASIC
• Scrum
• Active Directory
• YouTrack

Знание языков

• Украинский — свободно
• Русский — свободно
• Английский — выше среднего
• Немецкий — начинающий

Дополнительная информация

Resourceful Manager driven to boost company revenue and the value of company goodwill by driving brand awareness and positive perception in the marketplace.
12 years of trade and promotion campaign experience; 8+ years of management experience in brand development and marketing.
Track record of successfully creating and implementing brand programs, including global liquor, luxury, hospitality and consumer products brands.
Demonstrated success adapting global products for local markets.
Proven ability to adapt to multicultural and multinational environments including Europe and Asia

Achievements:
~$150k of saving for company thanks to strong negotiation skill and good cooperation with partners
Bring an award "Best execution of Modern' trade's channel activities Eastern Europe" for company and country of EMEA in 2013
Appreciated "Best worker of Marketing Department" in 2012
Promoted to Group Brand Manager in 2014
Merchandising Standard develop
Brand book creation

Areas of expertise:
- Brand Management
- Brand Development
- Marketing Strategy
- Digital Strategy
- CRM
- B2B
- Market Analysis
- Competitive Analysis
- Budgets
- Marketing Communications
- Advertising
- Cross-functional Team Leadership
- Training

Additional information:
- Thrive in international working environments
- Driver’s license (cat. B, A, A1)
- Willing to embark on business trips or be relocated to other cities or countries

Personal Qualities:
Friendly, hardworking, adaptable and positive; mission-driven, open-minded, strong analytical skills, experienced with multinational environment with proven ability to adapt to new cultures and location.