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Опыт работы

Head of marketing

с 01.2024 по наст. время (2 года 3 месяца)
TRENDFORMER, Київ (IT)

Leading product Marketing and Product development team
Set product strategy & led the development of products

Product lead

с 06.2023 по 01.2024 (8 месяцев)
Trendformer, Київ (IT)

Leading product team
Set marketing and product strategy
Develop and manage company product portfolio (HC, PIXIO, VOXART and other).
Manage long-term product launch calendar, resources and budgets for product development, communication campaigns and brand development
Manage multiple products and priorities, scale teams, and ensure org is effective, healthy and set up for success by establishing clear and measurable goals
Cross-functional collaborations (creative, design, production, logistics, finance, sales and engineering teams ) to ensure successful product launches
Customer development, market and competition analysis

Product manager

с 09.2022 по 06.2023 (10 месяцев)
Trendformer, Київ (IT)

Lead full development cycle of new products for Hey Clay brand: from ideation to the launch.
Manage product roadmaps and ensure timely delivery of product milestones
Conduct market research and competitive analysis to understand HC’s customer and consumer, strategic and competitive position, and deliver products that are recognized best in the industry
Collaborate with cross-functional teams to ensure successful product launches and iterations
Track and analyze KPIs for products

Marketing Manager Export markets

с 11.2019 по 05.2022 (2 года 7 месяцев)
IDS Borjomi International, Київ (Food industry)

• Driving Borjomi product development on the export markets (US, Israel, Germany, Canada, Asia-Pacific), incl.: Geo
expansion strategy and market strategy development; Strategic consumer identification, launching consumer journey tests; customer development, Marketing annual planning, market piloting, A/B testing, Pricing, managing and guiding export partners and teams (Facilitating product understanding, annual marketing cycle planning, budgeting & P&L)
• Marketing campaigns launch: users/non-users segmentation, extracting key challenges, designing annual content plan to address challenges though: TV, OLV, SMM and other digital channels.
• Agencies selection, briefing (media and content plans), KPIs execution.
• Guiding Trade marketing strategy development, incl. channel strategy and promo support execution.
• Results: Export sale out share 10% (+3pp), volume growth +30%, Borjomi Top 2 in carb segment in IL

Shopper marketing manager

с 05.2017 по 10.2019 (2 года 6 месяцев)
Coca-Cola Hellenic Ukraine, Київ (Food industry)

• Managing portfolio of The Coca-Cola Company & Monster Energy Company: Development and ownership over full annual marketing calendar (Coke, Fanta, Sprite, Schweppes, Bottled water, Ice Tea, Energy), new launches, national campaigns,
Communication assets development, marketing budget ownership.
• Product management and Cross functional collaboration with Sales, Insights, Planning, Operations to ensure product
analysis, insights generation, alignment on activities between departments.
• Team management, incl. development plans supervision, ongoing support, feedback, coaching.
• Results: Coke market and value shares superiority, Schweppes MS growth to #2 brand after Coke in portfolio; launch of
15+ NPD projects

Group brand manager

с 01.2015 по 12.2015 (1 год)
Eastern Beverage, Київ (Food industry)

- Brand management and maintenance of Vodka Portfolio (Medoff, Ridna Rosa, Mernaya, Nasha Marka, Birch Buds). New products development (from scratch).
- Strategic planning, portfolio optimization, pricing management;
- Development of communication platforms (incl. TV adds, in store Trade activities, sponsorship, pricing).
- Development of common platforms and processes for new product introduction with Commercial and Operations departments
- Agencies management and coordination

New Product Introduction Manager, Ukraine and Moldova

с 06.2013 по 09.2014 (1 год 4 месяца)
British American Tobacco Ukraine (Food industry)

This role is accountable for delivery of Area New Products Introduction according to Cycle Plans enabling the delivery of all NPI activity in the allocated End Markets.
- Ensure “on time in full” implementation of New Product Implementation activities:
- Plan and manage multi-market product changes for Ukraine and Moldova implementation of Kend HD and Kent HDi pack change UA and MD, Rothmans LEP activities, Prilucky pack changes
- Proactive communication and risk assessment and management for NPIs, in particular innovations
- Ensure projects deliver the required products, HQ of execution and within the specified constraints (time, cost, relevant legal and environmental guidelines of EE End Markets and Operations).
- Robust and timely management, communication and authorisation of each material origination budget for forward charging to the end markets.
- Initiate and chair cross-functional meetings for new projects (communicate the project idea, assess risks and agree further steps).
- Conduct NPI performance analysis on a regular basis to deliver sustainable improvement of project implementation based on feedback.
- Reinforce the internal NPI controls (checklist, Post Implementation Reviews) for the bullet-proof stability of standard projects execution.
- Regular monthly updates for Top Team meetings
- Manage direct reports providing coaching and support to develop their skills and competencies.

Brand Executive

с 09.2010 по 06.2013 (2 года 10 месяцев)
British American Tobacco Ukraine (Food industry)

- Organization of national brand launch and supporting campaigns (most recent Rothmans – fastest growing cigarette brand in Ukraine, AC Nielsen Apr’13)
- Strategic planning (1-3 years), defining orientation to drive MS increase and timely and robust yearly activities, to crystallize competitive advantage and profitability increase.
- Product development – research briefs creation, communication with blending team to ensure consumer relevant attributes to be delivered.
- Packaging development – from the scratch development and adaptation. Mix of elements creation to highlight consumer relevant attributes;
- Communication campaigns development, incl. key visuals and campaigns strategy development to maintain brand health indicators and to delivering proper message to consumer
- 1-2-1 campaign implementation – development of idea consistent with Main campaign, promo staff training and materials preparation. campaign targets setting
- Market landscape and competitors’ activities analysis, regular monitoring of Brand Health and Brand Image indicators and providing Marketing Mix recommendation to fix brand’s bottlenecks.
- Focus Groups and Market data (Internal sales, AC Nielsen): Research set up (market and product), analysis to generate trends of consumer behavior and define key choice drivers, generate insight.
- Digital campaign creation and development supervision from the scratch: concept, design, role in main strategy deployment, analytic (CPC, CTR, SEO), recruitment (context, banners, etc.), user experience and interface improvements of upcoming product.

Area Manager Trade Marketing

с 08.2009 по 09.2010 (1 год 2 месяца)
British American Tobacco Ukraine (Food industry)

- Executed accountable territory development plan in full on time to deliver sales volume, distribution, visibility, availability, coverage and communication capabilities in order to achieve key goals in each channel.
- Efficient route planning and carrying out outlets communication coverage plan. Direct reports: 3 Trade Marketing Representatives and 2 Merchandisers. Providing assessment of Sales Reps’ job results (joint tours and audits, yearly performance review).
- Driving Team work by implementation feedback and coaching culture, appropriate motivation in order to achieve competitive advantage.
- Setting up the professional relationship with the Partner’s (distributors) and client’s (Retailers) management in the area.

Management Trainee, Innovations Western Europe

с 04.2009 по 07.2009 (4 месяца)
British American Tobacco (Food industry)

- Internet scouting for innovations department across markets and categories. Investigated new opportunities in product packaging materials, incl. existing and future development materials (e.g. e-ink paper), managed cross country suppliers (UK and Canada based) for prototype development, performance progress tracking.
- Delivery of monthly innovations updates (electronic newsletter) for Global and Regional Management.
- Providing pre selection of Creative Agency for WE Innovations based on Global consumer unmet needs research.
- Virtual team experience (independent work with Line manager in Brussels, Belgium), with business trips to Belgium and Germany for Regular Innovation Team meetings.

Management trainee

с 07.2007 по 08.2009 (2 года 2 месяца)
British American Tobacco Ukraine (Food industry)

- Sales Rep experience: execution of cycle activities in retail outlets, retail census. Shadowed Area Supervisor to manage 10 Sales Reps, KPIs analysis (Distribution, OOS, MS, internal database vs. retail audit comparison).
- RKA: Developed holistic Business model to analyze current performance and trends tracking, new potential channels investigation based on consumer behavior (book shops).
- Supported Development of New product launch in Moldova (Kent Nanotek). Communication visual adaptation, BTL activities implementation (HoReCa events), POS and promotional materials development, budget planning, execution & control, media communication and planning (200 Press releases in Media)

Образование

Ternopil Academy of National Economy

Banking, Masters, Ternopil
Высшее, с 2004 по 2007 (3 года)

Знания и навыки

• Marketing
• FMCG

Знание языков

• Английский — продвинутый
• Украинский — свободно

Дополнительная информация

NGO Experience
AIESEC, Youth CAN
Fund raising team, Projects coordination, Facilitator.
2004 — 2007