Резюме от 13 января 2019 PRO

Zarkovski Mihail

Head of marketing, 60 000 грн

Полная занятость.

Возраст:
35 лет
Город:
Киев

Контактная информация

Соискатель указал адрес и эл. почту.

Чтобы открыть контакты, войдите как работодатель или зарегистрируйтесь.


Опыт работы

Head of Digital Marketing

с 03.2017 по наст. время (1 год 10 месяцев)
Euro House, Киев (Сonstruction of private houses)

The main task is development and promotion — www.eurohouse.ua
Besides:
1. Planning (planning the main indicators of traffic and transaction growth, budget planning). Forecasting the main indicators of KPI (ROI, CAC, LTV).
2. Recruitment, personnel management, 10+ contacts of specialists in freelancing (designer, make-up, programmers, copywriters).
3. Internal optimization: (site audit, error correction, optimization of work, collection of SL, compilation of TK programmers;)
4. Seo (link-building classic, search sites directly, crowd marketing;) The conclusion of the site in the top-1 on HF and retention of positions. Increase the visibility of the site, traffic, CTR.
5. Contextual advertising (Google Adwords, Yandex Direct, facebook. Setting up campaigns, remarketing, display advertising) Improving the CTR. Decrease in CPC, CPA.
6. PR-strategy (search and creation of information guides, dissemination of press releases in the media)
7. Content (compiling content strategy, finding executors, monitoring and training copywriters, finding new niches, tracking competitors);
8. SMM (maintaining groups, improving social signals for PS, working with opinion leaders, advertising in facebook)
9. Participation in development and testing of new landing pages, selling pages, Landing Page, A / B-testing.
10. Analytics (Google Analytics, Yandex Metrics, Webmaster)
11. Analysis (Conversions, Behavioral factors, Failure, Involvement)
12. Reporting
The following tools were used in the work:
Google Analytics, Adwords, Editor, Alert, Console.
Yandex Direct, Metric, Commander, Webmaster.
Serpstat, Spidеr, SimilarWeb, Megaindex.
Miralinks, Rotapost, GGl, Sape
A lot of other tools.

Digital Marketing Expert

с 10.2016 по 03.2017 (5 месяцев)
Credit365, Киев (Quick loans)

1. Planning (planning the main indicators of traffic and transaction growth, budget planning). Forecasting the main indicators of KPI (ROI, CAC, LTV).
2. Recruitment, personnel management, 10+ contacts of specialists in freelancing (designer, make-up, programmers, copywriters).
3. Internal optimization: (site audit, error correction, optimization of work, collection of SL, compilation of TK programmers;)
4. Seo (link-building classic, search sites directly, crowd marketing;) The conclusion of the site in the top-1 on HF and retention of positions. Increase the visibility of the site, traffic, CTR.
5. Contextual advertising (Google Adwords, Yandex Direct, facebook. Setting up campaigns, remarketing, display advertising) Improving the CTR. Decrease in CPC, CPA.
6. PR-strategy (search and creation of information guides, dissemination of press releases in the media)
7. Content (compiling content strategy, finding executors, monitoring and training copywriters, finding new niches, tracking competitors);
8. SMM (maintaining groups, improving social signals for PS, working with opinion leaders, advertising in facebook)
9. Participation in development and testing of new landing pages, selling pages, Landing Page, A / B-testing.
10. Analytics (Google Analytics, Yandex Metrics, Webmaster)
11. Analysis (Conversions, Behavioral factors, Failure, Involvement)
12. Reporting
The following tools were used in the work:
Google Analytics, Adwords, Editor, Alert, Console.
Yandex Direct, Metric, Commander, Webmaster.
Serpstat, Spidеr, SimilarWeb, Megaindex.
Miralinks, Rotapost, GGl, Sape
A lot of other tools.

Internet Marketing Specialist

с 09.2014 по 10.2016 (2 года 1 месяц)
El'Dom, Kiev (Web design, seo, website development)

The function includes a variety of tasks associated with complex development and seo-promotion projects, including:
- Deep inner optimization of projects for compliance with the requirements of search engines picking, сreation the semantic kernel, the output of a filter;
- Improved behavioral factors: usability optimization, debugging, conversion routes and the attractiveness of the snippet;
- Setting up, maintaining and optimizing advertising campaigns (PPC) in G.Adwords and Ya.Direkt, Remarketing, CCM, Google Editor;
- Prescription and analysis purposes conversions and quality of traffic on the traffic channel source through Google Analytics and Ya.Metriku.
- Search engine optimization, the output of competitive requests in Top10;
- Work with the social. signals (SMM) to the extent necessary and sufficient to enhance the SEO effect;
- Working with CPA systems, teaser networks and various affiliate programs, both as Web masters, and as the Advertiser.
- The search for optimal offerov traffic monetization and testing of advertising channels to purchase targeted traffic.
- Set-up of new projects: search for contractors, writing technical specifications and monitoring of the tasks of copywriting, design and software

Seo-specialist

с 09.2013 по 09.2014 (1 год)
Site-Master, Kiev (Seo)

1. Full management of the 10+ client projects on their promotion in the top 10;
2. Creation the semantic kernel and distribution of the relevant pages;
3. Technical optimization;
4. Writing meta tags, page ahd site code optimization;
5. Сomplex technical audit of site and writing technical specifications for developers and copywriting based on the analysis;
6. Link-building. Purchase of articles and links. (RotaPost; Miralinks, Gogetlinks, Sape);
7. The search for alternative sources of links;
8. Working with behavioral factors, and their optimization;
9. Improvement of existing and development of new strategies to promote projects;
10. Working with different CMS (WordPress, Joomla, Opencart);
11. Analysis of competitors; snippets analysis and optimization;
12. Improving resource in order to attract customers and increase conversion of visitors into buyers;
13. Statistical analysis (Google Analytics, Yandeks Metrika), evaluation of the effectiveness of promotion.
14. Tracking changes in the algorithms of search engines and site adapt to them;
15. SMM (promotion groups, integration with social networks)
16. Registration in catalogs, boards, bookmarks, forums, blogs, social networks and more.
17. Сreation of advertising campaigns in the Google Adwords and Yandex Direct;
Working with tools:
seobudget.ru; www.linkpad.ru; miralinks.ru; content-watch.ru; ahrefs.com; majesticseo.com; xtool.ru, Spider, Key Collector

Freelancer

с 01.2012 по 08.2013 (1 год 7 месяцев)
Freelancer, Kyiv (Сreation and seo sites)

1. Сreation of advertising campaigns in the Google Adwords and Yandex Direct
2. Creation the semantic kernel, calculation of the cost of website promotion
3. Writing meta tags
4. Writing technical specifications for developers
5. Seo-copywriting
7. Development of sites on WordPress, Joomla, HTML and Css.


Образование

National Academy of Statistics, Accounting and Audit

Accounting and Audit (daytime education), Kiev
Высшее, с 08.2007 по 02.2012 (4 года 6 месяцев)

Master


Дополнительное образование

  • USPEH ("Web Designe from A to Z") (17.11.12 - 07.04.13)
  • USPEH (Optimization and promotion of web sites (SEO)) (12.11.13 - 26.11.13)
  • Internet Marketers Club (2014-2015)
  • Google AdWords Specialist Certificate (2015)
  • Speak Up (English) Level - Pre-Intermediate (23.03.2015 - Now)
  • WebPromo Experts (Seo-optimization: promotion of sites in search engines) (01.10.2015 - 15.11.2015)
  • Yandex Direct Specialist Certificate (2016)
  • WebPromo Experts (Web Analytics: Tracking the Effectiveness of Internet Advertising) (10.04.2017 - 19.05.2017)

Профессиональные и другие навыки

Навыки работы с компьютером
Foundation SEO (Ahrefs, Similarweb; Miralinks, Rotapost, Sape; Google Adwords, Webmasters, Analytics, Editor; Yandex Direct, Metrika...), WordPress, Joomla, Opencart, Adobe Photoshop, Key Collector, foundation HTML, CSS...


Знание языков

  • Польский — средний
  • Английский — средний
  • Украинский — свободно
  • Русский — свободно

Дополнительная информация

- highly organized and detail-oriented
- ability to find innovative solutions
- keep up-to-date with changes in the industry
- strong background in Seo, Google AdWords
- excellent written and verbal communication skills

35 years
Married
No bad habits


Сохранить в отклики Уже в откликах

Похожие резюме

Все похожие резюме


Сравните свои требования и зарплату с вакансиями других компаний: