Контактная информация

Соискатель указал телефон и эл. почту.

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Опыт работы

Chief Marketing Officer

с 07.2020 по 05.2022 (1 год 10 месяцев)
Монетний Двір Княжий, Київ (Роздрібна торгівля)

Main duties:
• Marketing department management: control of launch plan and advertising campaigns execution, new products development, set up of PR strategies.
• Development and implementation of direct marketing advertising campaigns: DRTV, Internet, Viber, Print.
• Formation of sales funnels for advertising campaigns according to the company direct marketing business model.
• Calculations of consumer demand, sales plan and quantities for ordering goods.
• Implementation of additional activities for stock cleaning.
• Introduction of tools to reduce % returns.
• Set up reporting on sales and telemarketing results.
• Compilation of the advertising budget.
• Address management planning.
• Preparation of yearly sales plan and monthly forecasts based on current results. Approving and being responsible for all marketing part in P&L.
Main achievements:
Developed and implemented lead generation advertising campaign, which lead company DB growth in 10 times.

Business Development Director (outsourced)

с 04.2018 по 06.2020 (2 года 2 месяца)
Homeshopping, Інші країни (Консалтинг, бухгалтерія, аудит)

Markets: Ukraine, Germany, Russia
Main duties:
•Project management of full cycle value chain: product portfolio, production, marketing, sales and stock management.
• Market research, competition landscape development.
•Projects presentation for senior management.
•Budgeting and P&L preparation.
•Preparation of task descriptions for business analysts.
•Negotiation with external partners.
•Development and implementation of customer loyalty program.
•Development customer journey and multichannel strategy.
Main achievements:
Building projects from scratch, quick and effective projects launch.

Sales Director

с 03.2017 по 12.2017 (9 месяцев)
Studio Moderna, Киев (Роздрібна торгівля)

Main duties:
•Maintenance, development and optimization of sales processes according to company sales strategy and sales plan.
•Enhancement of sales efficiency of 7 sales channels (DRTV, Homeshopping TV channel, Print, Internet, Telemarketing, Retail, Wholesale/Loyalty).
•Control of marketing campaigns implementation under Omni-channel approach.
•Budgeting and preparing sales forecast in accordance with sales performance and P&L.
•Negotiating with external partners in order to improve and increase the effectiveness of sales management.
Main achievements:
Improving collaboration of sales channels in multichannel activities, efficiency of channels synergy; growth of sales.

Homeshopping Director

с 01.2013 по 02.2017 (4 года 1 месяц)
Studio Moderna, Киев (ЗМІ, медіа)

Main duties:
•Management of all units for home shopping TV station Shopping TV functionality. Distribution, broadcasting, launching new products, production, media planning, sales, expenses control, P&L.
•Development and popularization of the channel.
•Forming of KPI systems, development and motivation of department employees.
•Control of launching on TV channel advertising campaigns.
•Negotiation with external partners in order to improve and develop sales channel performance.
Main achievements:
Increase of TV channel coverage, launching new teleshopping formats and product categories.

Print Director

с 01.2012 по 12.2012 (11 месяцев)
Studio Moderna, Киев (Роздрібна торгівля)

Main duties:
•Enhancement of direct marketing mailings efficiency.
•Control of process of preparing and distributing print materials.
•Analysis of products selection in catalogues.
•Control of marketing activities implementation in print materials.
•Negotiation with external partners.
Main achievements:
Sales plan overfulfillment, developing new sales sources.

Head of Media Department

с 01.2009 по 12.2011 (2 года 11 месяцев)
Studio Moderna, Киев (Роздрібна торгівля)

Main duties:
•Control of process of media planning.
•Analysis of TV media market.
•Financial control of advertising arrangements.
•Control of competitor activities monitoring.
•Negotiation with TV stations representatives.
Main achievements:
Increase of media share on market, media planinng processes optimization

Media Planner in DRTV Department

с 03.2007 по 12.2008 (1 год 9 месяцев)
Studio Moderna, Киев (Роздрібна торгівля)

•Preparation of media plans of placing core products commercials

Media planner

с 08.2006 по 01.2007 (5 месяцев)
Optimum Media, Киев (Маркетинг, реклама, PR)

•Preparation of media plans according to client's budget and briefs tasks

Образование

IEDC - Bled School of Management

Executive MBA program, Блед
Высшее, с 2015 по 2016 (1 год 10 месяцев)

Studio Moderna Direct Marketing Academy

Direct Marketing, Любляна
Высшее, с 2013 по 2013 (11 месяцев)

National Academy of Management

M.Sc. in Marketing, Киев
Высшее, с 2008 по 2010 (1 год 7 месяцев)

National Technical University “Kyiv Polytechnic Institute

Specialist in Technics, Киев
Высшее, с 2001 по 2007 (5 лет 6 месяцев)

Дополнительное образование и сертификаты

Oratory course. Astra Sapience, Ukraine, Kiev

2016, 5 weeks

Negotiation course. Astra Sapience, Ukraine, Kiev

2017, 5 weeks

RIBA, course of writing skills (screenwriting, artistic storytelling, book writing)

2022, 2 months

Знания и навыки

Знание языков

• Английский — продвинутый
• Немецкий — начинающий
• Украинский — свободно
• Русский — свободно