Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/4830374/

Опыт работы

Маркетинговий директор

с 07.2019 по 02.2023 (3 года 8 месяцев)
ТОВ "Харьківський молочний комбінат" ( Агромол), Харків (Сільське господарство, агробізнес)

Marketing CEO - Kharkivskiy Dairy Plant, Ukraine
July 2019 – Feb 2023
•Creation and implementation of Marketing Strategy
•Creation and launch of new brands, including communications
•NPD: launch more than 140 SKU and innovations over 2 years.
Results: Successful re-launch of dairy factory

Founder/ Director - Marketing Consultancy

с 01.2018 по наст. время (8 лет 7 месяцев)
Marketing Agency, Інші країни (Маркетинг, реклама, PR)

Consultancy focusing on medium sized FMCG - confectionary, chocolate; beauty body care, home, baby care – fashion - luxury dresses, jewelry -and B2B sector - financial service.
•Development of Marketing Strategies and Road maps
•Evaluation of effectiveness of business-process, portfolio optimisation, marketing budgets, costs – including Brand Audit.
•Creation of big ideas, brands, brand positioning, new products.
•Training marketing staff and coaching of business owners in implementation procedures, Media relationship, NPD and reporting
•Collaboration with European Bank for Development and Reconstruction
Results: Long- term Strategies for Business Development

Senior brand manager

с 01.2004 по 06.2019 (15 лет 6 месяцев)
PepsiCo, Kharkiv (Харчова промисловість)

•Marketing and Business Planning: marketing strategy and tactics. Unique experience of driving local brands into international markets
•Creative Development and Advertising including creation of communication platform, media planning – including digital
•New Product Development - from concept to launch. Coordination of production team and outside suppliers.
•Packaging Design. Branding, logo creation and re-design.
•Managing profitability and efficiency: profitability, costs, budget
Results: Successful development local brand into national: curd dessert Mashenka is # 1 at 2019’, traditional dairy brand Slovyanochka at the 3 top dairy brands in 2019.

Образование

Харьковская Национальная Юридическая Академия им. Я. Мудрого

Право, Харьков
Высшее, с 2010 по 2014 (4 года)

The Chartered Institute of Marketing

PD at Marketing, UK
Высшее, с 2006 по 2008 (2 года)

Харьковский Национальный Университет им. Каразина

Социология, Харьков
Высшее, с 1996 по 2001 (5 лет)

Знание языков

• Английский — свободно
• Итальянский — начинающий

Дополнительная информация

Marketing Strategy and Marketing Planning, NPD, Creative& Advertising, Managing Profitability, Media, Marketing Research , PR&Internal communication

Full CV will be sent to your request/