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Опыт работы

Freelance Ad Specialist (PPC/VCPM), Account & Brand Manager, Amazon FBA

с 06.2023 по наст. время (11 месяцев)
Консалтинг, бухгалтерія, аудит

1. Sales Event Ad Campaigns: Orchestrated and optimized advertising campaigns tailored for major sales events, ensuring maximum reach and conversion.
2. Inventory & Logistics Management: Oversaw accurate product stock positioning and coordinated FBA deliveries, ensuring timely availability.
3. Eco-organization Collaboration: Collaborated proactively with European eco-organizations, addressing and resolving critical queries and challenges.
4. Operational Framework Development: Formulated comprehensive standard operating procedures, paving the way for streamlined future initiatives and consistent business practices.
5. Customer Experience Oversight: Prioritized and ensured exceptional customer satisfaction, employing both proactive and reactive strategies to maintain high service standards.

International Trade eCommerce Sales Manager

с 03.2021 по 09.2023 (2 года 6 месяцев)
Activetrade/TM Provence/textile4home, Дніпро (Легка промисловість)

Achievements:
1. Created and maintained a centralized product database on company servers, including photos, videos, documentation, templates, and listings.
2. Successfully launched sales from scratch, achieving year-over-year growth three times for certain marketplaces and overall doubling sales.
3. Improved advertising conversion rate and efficacy by over 50% within one year.
4. Resolved inventory-related issues, including blocking, missing inventory, and reimbursements.
5. Significantly improved search rankings of products with minimal investments, reaching top positions in the marketplace.
6. Effectively managed a monthly marketing budget of 5000 euros.

Responsibilities:

1. Brand Management:
- Managed seller's account on Amazon marketplace.
- Increased company presence in the marketplace.
- Automated product uploading and worked with subcontractors for technical assignments.
- Conducted economically justified experiments to increase profit.
- Adapted marketing approach based on consumer country.
- Conducted A/B testing.
- Utilized advanced tools (EBC) to increase sales and conversion on Amazon.
- Leveraged innovative technologies like ChatGPT and generative AIs to enhance customer engagement and drive sales.
- Organized and conducted photography shootings.
- Created FBA shipments.

2. Actions Planning:
- Developed and implemented mid-term marketing strategy and utilized keywords for improved search rankings.
- Managed product assortment and pricing.
- Planned, created, launched, and optimized advertising campaigns (PPC, CPM) on Amazon.
- Strategically planned for different periods.

3. Results Analysis:
- Analyzed all subdivision parameters.
- Identified and proposed improvements to enhance enterprise operations.
- Managed financial aspects, diversified risks, and reduced credit burden.
- Conducted tactical-level marketing research.

Other Accomplished Tasks:

1. Provided customer support, minimizing warranty claims and negative reviews.
2. Advised on technical issues and participated in team meetings.
3. Implemented automation for bookkeeping, management accounting, product delivery, and inventory management.
4. Managed resistance to change within the enterprise.
5. Edited photos and videos.
6. Utilized foreign language skills: German (translation with a dictionary), French (understanding without a dictionary, checking automatic translation), Polish (reading without translators), Spanish, Italian, Swedish and Dutch (basic reading understanding).

Sales manager

с 08.2019 по 11.2019 (3 месяца)
Fashion Greatness Group/Ama Unique, Дніпро (Легка промисловість)

1. Utilized CRM database (1C Bitrix24) to manage existing company data and add new companies, including conducting research for contact information.
2. Successfully performed cold texting and calling to international markets, such as USA, Canada, Great Britain, France, Sweden, as well as domestic markets.
3. Conducted thorough market research and segmented market participants to identify target audiences and potential leads.
4. Solely developed effective communication and market strategies, implementing them through mass email campaigns.
5. Conducted interviews with prospective employees.

International Trade Manager (Retail, Germany)

с 07.2018 по 10.2018 (3 месяца)
Evek GmbH/Электровексталь-СП/Auremo Baltia ÖÜ, Дніпро (Роздрібна торгівля)

In this role, I successfully managed the following responsibilities:

1. Communication and Customer Support:
- Effectively communicated with foreign customers, e-commerce marketplaces (eBay, Amazon), and contractors, both in written form and orally, in English and German.
- Managed customer ratings, refunds, and inquiries, ensuring high levels of customer satisfaction.
- Collaborated with support services of e-commerce platforms to address and resolve customer issues promptly.

2. Market Analysis and Competitor Monitoring:
- Conducted comprehensive analysis and monitoring of the sales market, keeping track of e-mall (eBay, Amazon, Shopify) conditions and competitor activities.
- Utilized market insights to identify opportunities and optimize sales strategies.

3. Order Processing and Shipping:
- Efficiently prepared labels for printing and ensured timely order fulfillment and delivery across Germany and other countries using various postal services such as Deutsche Post, DHL, and GLS.
- Managed internal accounting processes related to order sending costs using Google Docs Sheets.

4. Process Automation and System Management:
- Developed and implemented automation processes to streamline various aspects of company operations, including label composition, inventory management, and integration with e-commerce systems.
- Utilized German software platforms such as JTL-Wawi and Afterbuy, along with accompanying programs, for process automation and data management.

5. E-commerce Management:
- Successfully uploaded databases of selling products to e-commerce platforms, ensuring accurate and optimized product information.
- Facilitated successful sales launches on Amazon through various methods, including JTL-Wawi & Afterbuy, manual uploads, and .CSV files.
- Conducted product information editing for SEO optimization and enhanced online visibility.

Образование

Oles Honchar Dnipro National University

Faculty of Economics, educational program Economics of Enterprise/Business, Trade and Exchange Activities, Дніпро
Высшее, с 2018 по 2020 (1 год 4 месяца)

Received bachelor's and master's diploma with honours.

Дополнительное образование и сертификаты

Codecademy Python & SQL courses

4 months

Amazon Ads Certifications

3 months

Знания и навыки

Знание языков

• Английский — свободно
• Украинский — свободно
• Немецкий — выше среднего
• Польский — начинающий
• Французский — начинающий

Дополнительная информация

First of all, I want to emphasize that while I have not held a formal managerial position, I possess the skills and experience necessary for a managerial role. Throughout my career, I have demonstrated leadership qualities and taken on responsibilities that align with managerial duties.

I have effectively managed teams and projects, demonstrating my ability to coordinate and guide others towards achieving common goals. I have also successfully developed and implemented strategies that have resulted in significant improvements and positive outcomes.

Furthermore, I have exhibited strong decision-making abilities and a strategic mindset, consistently identifying opportunities for growth and implementing innovative solutions. I have effectively communicated and collaborated with cross-functional teams, fostering productive relationships and ensuring the successful execution of projects.

Although I may not have the formal title of a manager, my track record showcases my managerial skills and aptitude. I am confident in my ability to excel in a managerial role and contribute to the success of the organization.

Please consider my qualifications and experience when evaluating my suitability for managerial positions. I am eager to apply my skills and make a meaningful impact in a leadership capacity.

Secondly, if you're in search of a Marketing Manager proficient in Google Ads (and potentially platforms like Bing, Facebook, Instagram, TikTok, and more), I'd urge you to consider my candidacy with an open mind. While I have familiarity with both eBay and Amazon advertising mechanisms — with pronounced expertise in the latter — it's important to underscore that the core principles underlying advertising systems remain consistent, regardless of the specific platform. Thus, I respectfully ask that my skill set be evaluated in a broader context, rather than solely based on platform-specific experiences.
If there's still any hesitation, a brief comparison of market compensation for Amazon PPC Specialists and Marketing Officers might offer some perspective on the value of the expertise I bring. I'm eager to transition from this highly specialized yet handsomely rewarding niche and infuse a product-centric perspective, coupled with a resilient skill set, into your business endeavors.

Thirdly, I am willing to work on any, but European schedule.

Personal qualities:
Punctuality;
Responsibility;
Discipline;
Non-standard thinking and problem solving;
Attentiveness;
Honesty;
Autonomy in work;
Entrepreneurial approach;
Aspiration to improvement.

Вільно володію українською мовою, у т.ч. особливостями ділового спілкування та документування.

Some words about my knowledge of English: I speak it fluently. Understand specific accents. Able to write and translate texts filled with specialized terms. My knowledge is about C1.

Ich weiss etwas Deutsch auch. Meine Kenntnisse ist ungefaehr B1. Aber wenn Sie suchen fuer einen Mitarbeiter mit English- und Deutschkenntnisse, kann ich mein Deutsch schnell verbessern.

Je parle un petit peu francais. Mon savoir est circa A1.

Mogę czytać trochę po polsku (A1).