Контактная информация

Соискатель указал телефон , эл. почту, Instagram и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/5171618/

Опыт работы

Training Specialist | Teacher - Facebook advertising

с 11.2022 по 06.2023 (8 месяцев)
International Marketing Business Academy, Дистанційно (Освіта, наука)

Training Specialist - Facebook advertising.
I taught targeted advertising on Facebook and Instagram, how to work with Facebook Ads Manager, build good marketing strategy for great results of FB advertising
I built 2 type of courses for groups - for beginners SMM and Media Buyers. It was online lessons in Zoom - 2 hours for 1 lesson [~5-7 lessons 1 course] + all attached files and tasks for students.
Also, taught targeted advertising on Facebook/Instagram individually.Training Specialist - Facebook advertising. I taught targeted advertising on Facebook and Instagram, how to work with Facebook Ads Manager, build good marketing strategy for great results of FB advertising I built 2 type of courses for groups - for beginners SMM and Media Buyers. It was online lessons in Zoom - 2 hours for 1 lesson [~5-7 lessons 1 course] + all attached files and tasks for students. Also, taught targeted advertising on Facebook/Instagram individually.

Skills: Teaching · Training · Social Media Advertising · Traning SMM · Training Facebook Advertising · Teaching Facebook Advertising · Facebook Marketing · Facebook · Facebook for Business · Facebook Pixel · таргетированная реклама Facebook · Реклама в социальных сетях · Facebook Ads · Instagram Advertising

Head of paid social traffic department | Facebook Ads | Digital Marketing Manage

с 06.2020 по наст. время (6 лет 2 месяца)
Online International marketing, Інші країни (Маркетинг, реклама, PR)

• create and optimize Facebook/Instagram ads;
• create/work with the reports from CRM and Facebook for analytics and understanding how we are going;
• improving general CR and PPL by higher quality leads;
• prepare of technical specifications for a designer, translators, team members;
• conduct interviews, create and check test tasks;
• work with team: distribute projects, set tasks, hold meetings, create development strategies, solve problems;
• train/teach less experienced employees on Facebook advertising, introduce them to the project, set tasks, check implementation;
• develop yourself as a targeting specialist and as a head of department.• create and optimize Facebook/Instagram ads; • create/work with the reports from CRM and Facebook for analytics and understanding how we are going; • improving general CR and PPL by higher quality leads; • prepare of technical specifications for a designer, translators, team members; • conduct interviews, create and check test tasks; • work with team: distribute projects, set tasks, hold meetings, create development strategies, solve problems; • train/teach less experienced employees on Facebook advertising, introduce them to the project, set tasks, check implementation; • develop yourself as a targeting specialist and as a head of department.
Skills: Marketing Strategy · Training Facebook Advertising · Facebook Ads Manager · Digital Marketing · Facebook Marketing · Facebook · Facebook for Business · Facebook Pixel · Twitter Ads · Team Management · english speaker · таргетированная реклама Facebook · Реклама в социальных сетях · Facebook Ads · Instagram Advertising · Team Leadership

Digital Marketing Manager [ads in social networks - Facebook, Instagram

с 12.2018 по 06.2020 (1 год 7 месяцев)
G.B.G. Group Ltd, Kharkov (Краса, фітнес, спорт)

As the manager of all social media acquisition efforts, I was in charge of running multiple accounts on several social networks (Facebook, Twitter, Instagram, Pinterest, VK...) for the group's various brands.

As part of my position, I need to constantly interact with different departments and coordinate efforts in order to be ready on time for any possible scenario.

I work very closely with the content & creative departments in order to deliver optimal results.

By constantly looking to improve results and cap on previous experiences, i have set up along with colleagues, under my guidance, a strict AB test methodology of almost everything (CTA, content, colors, targeting...). This allowed me to increase the ROAS on social media by over 300%!

Working at GBG, allows me to put my capabilities to work and gain new ones by working on international markets and automating processes.

Marketing Specialist

с 12.2016 по 12.2018 (2 года)
SMT.UA, Харьков (Telecommunications and networking)

SEO website promotion
SMM - promotion of social networks: Instagram, Facebook, Telegram, VK, Google My Business, Google+
development and launch of promotions, sales
company branding, SERM;
work with Google Analytics, google console, netpeak spider, Google AdWords, Yandex wordstat and other
work with MS Word, LibreOffice, Internet; Advego Plagiatus, EtxtAntiplagiat; advego, content-watch, text.ru and other
work with price aggregators: ava.ua, pn.com.ua, technoportal, hotline.ua, nadavi, price.ua

Сopywriter

с 07.2014 по 10.2016 (2 года 4 месяца)
Overleed, Харьков (Marketing, advertising, and PR)

Writing SEO-articles based on keywords, writing articles, descriptions of products and categories

Образование

V. N. Karazin Kharkiv National University

The Faculty of Philology, Ukrainian language and literature., Харьков
Высшее, с 2009 по 2014 (5 лет)

Дополнительное образование и сертификаты

Educational Center ‘Oracle Academy’

Educational Center 'Oracle Academy' course "Fundamentals of Software Quality Assurance + English for IT" 09.04.-2.07.2016.

V. N. Karazin Kharkiv National University Language Center “Foreign Language Course”

2011, level - intermediate

Google Digital Workshop "The Basics of Digital Marketing"

2019

Знания и навыки

• Digital-маркетинг
• Розробка маркетингової стратегії
• Facebook Ads Manager
• Уміння аналізувати
• Facebook Pixel
• Facebook Business Manager
• Проведення рекламних кампаній у Facebook
• Налаштування таргетованої реклами
• Навчання персоналу
• Управління проєктами
• Team management
• SEO-копірайтинг

Знание языков

• Украинский — свободно
• Английский — продвинутый

Дополнительная информация

PLEASE write me in telegram https://t.me/LyudmilaTk - I am not in Ukraine
З приводу проектів, будь ласка, пишіть в телеграм https://t.me/LyudmilaTk

Skills and Achievements:

-Set up targeted ads on Facebook, Instagram:
Create of an advertising account - Ads Manager | Business manager based on brand pages;
Work with Instagram and Facebook pages;
Work with a pixel;
Create of conversions and ads based on them;
Create individually tuned and Look like audiences;
Set up retargeting;
Set up dynamic remarketing;
Analysis of advertisements through Google Analytics;
Use the link with a UTM tag;

I'll find your target audience, segment it, test it on various placements (on mobile phones, on PCs, on Instagram, on Facebook), and take the attention of the audience to related interests;
I'll compose selling advertising texts for announcements based on ready-made photo / video materials [prepared by you or taken from a free stock image from Facebook];
I'll create advertising campaigns and will daily monitor their performance;
I'll analyze the effectiveness of the advertising campaign, adjust it to improve performance;
I'll conduct A / B testing and monitor behavioral factors.

SEO website promotion;
SMM - promotion of social networks: Instagram, Facebook, Telegram;
development and launch of promotions, sales and practical jokes;
working with text, writing blog articles, writing SEO articles;
company branding, SERM;
collection of key queries Google AdWords
work with Google Analytics, google console, netpeak spider;
good knowledge of MS Word, LibreOffice, Internet; Advego Plagiatus, EtxtAntiplagiat; advego, content-watch, text.ru and other;

work with price aggregators: ava.ua, pn.com.ua, technoportal, hotline.ua, nadavi, price.ua.

• create and optimize Facebook/Instagram ads;
• create/work with the reports from CRM and Facebook for analytics and understanding how we are going;
• improving general CR and PPL by higher quality leads;
• prepare of technical specifications for a designer, translators, team members;
• conduct interviews, create and check test tasks;
• work with team: distribute projects, set tasks, hold meetings, create development strategies, solve problems;
• train/teach less experienced employees on Facebook advertising, introduce them to the project, set tasks, check implementation;


Personal qualities:
Goal-oriented;
Fast learner;
Responsible;