Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/5681867

Опыт работы

Marketing Content Manager

с 11.2021 по 05.2022 (6 месяцев)
Paymentwall, Kyiv (Payments, Payment Provider)

- Creating all kinds of texts to promote the company's products and services – all in English:
* case studies,
* press releases,
* presentations,
* marketing materials (product descriptions, including marketing analysis),
* blog posts and articles,
* social media texts,
* job descriptions.
- Writing and editing UX/UI texts
- Marketing of public reviews:
* creating the guidelines for the support team,
* writing and editing the replies to the public reviews.
- Crafting a magazine to promote the company's products and values
* creating the structure and content plan,
* developing the design (together with the design team),
* writing articles,
* setting the tasks for the other writers,
* editing the texts written by other writers.
- Preparation and participation in the industry conference (GDC in San Francisco):
* covering the company's presence at GDC on the social media,
* working on the spot: helping with the company's events in San Francisco (3 major themed parties).

Content manager

с 11.2019 по 11.2021 (2 года)
PortaOne, Kyiv (Telecommunications, communications)

- Crafting case studies, white papers, success stories, news articles for the company site portaone.com;
- Biweekly newsletters for customers and prospects (OR 11-35%, CR 0,45-3%, CTR 2-9%);
- Consulting HR department on HR-brand content strategy, creating content for the internal and external PR;
- Leading SMM for a company project.

Senior Marketing manager

с 06.2018 по 03.2019 (9 месяцев)
IT Product Company (NDA), Киев (IT product company)

- Lead generation (Facebook, My Target). Target Market - Russia and CIS;
- Traffic managing (ad publishers, CPA networks, Youtube and Twitch streamers, issue-related sites, etc.): finding new traffic sources, estimation of efficiency based on ROI;
- Working with Youtube and Twitch streamers to promote the brand.
- Analyzing current traffic sources, looking for the reasons of efficiency drops and the new options to level-up campaigns' efficiency;
- Taking marketing research: creating questionnaires for users' segments, analyzing results, creating presentations (along with design department);
- Working on new landing pages: idea, references, statement of work, hiring contractors, control over the process of LP creation

Achievements:
- 1,5 traffic volume growth in 5 months (keeping the desired ROI);
- conducted two extensive marketing studies, which eventually led to changing product positioning (successfully) and more profound knowledge of the target and existing audiences.

Product Manager (e-commerce site)

с 01.2017 по 06.2018 (1 год 5 месяцев)
IT Product Company (NDA), Kiev (IT Product Company)

- Creation of a branded product range (clothes, souvenirs): concept, design (together with design department), hiring contractors. Creating exclusive designer fashion collection;
- Document flow, logistics for the store;
- New site creation: hiring a contractor, statement of work, controlling the whole work process;
- Linking up bank acquiring;
- Sales process management;
- Retention process (creation and adjustment of trigger-based e-mails);
- Virtual products creation (bonus packages sale);
- Marketing offers, sales etc.

Digital marketing manager, Dating.com (US and EU markets)

с 03.2015 по 12.2016 (1 год 9 месяцев)
Social Discovery Ventures, Moscow (IT)

- Ad campaigns in Google AdWords and Facebook (planning, creation, optimization).
- Lead generation to desktop and mobile; Android and iOS Apps;
- Retention campaigns in Google Adwords and Facebook;
- Campaigns' efficiency analyzing using Google Analytics and internal instruments;
- Finding project's weak spots and ways to improve them;

Achievements:
- Multiple traffic growth;
- Price per lead optimization;
- Growth of subscriber base and a turnover.

Editor-in- chief

с 01.2009 по 12.2014 (5 лет 11 месяцев)
GameLand Publishing House, Crossstitcher Magazine, Moscow (Publishing, media)

- Managing publishing process, team leading;
- Managing project’s budget;
- Launching special projects with totally unique concept and content;
- Negotiations with license-holders;
- Cooperation with sales department and clients regarding custom-content ideas and special projects;
- Magazine promoting, including SMM
- Organizing and performing workshops on craft techniques.

Achievements:
- Growth of numbers of copies twice
- Major growth of income
- High positions in the Young Media Managers Rating

Observer

с 08.2007 по 12.2008 (1 год 4 месяца)
Kommersant Publishing House, "Sekret firmy" magazine, Moscow (Media, Publishing)

• Creating articles on various business topics;
• Managing a monthly project aimed to solve a business case with a group of experts and readers and writing articles about it;
• Making interviews with businessmen including executives and heads of companies;
• Getting comments from Russian and foreign experts

Journalist

с 02.2006 по 07.2007 (1 год 5 месяцев)
Rodionov's Publishing House, Profole and BusinessWeek magazines, Moscow (Media, Publishing)

• Creating articles on business topics;
• Making interviews with executives and heads of companies;
• Getting comments from Russian and foreign experts on business topics.

Journalist

с 08.2004 по 11.2005 (1 год 3 месяца)
Axel Springer Russia, Russian Newsweek, Moscow (Publishing, media)

• Covering news in European political life;
• Getting comments from international experts, including executives in higher European institutions (PACE, European Parliament, European Court on Human Rights etc);
• Making interviews with State presidents such as: President of Lithuania Valdas Adamkus, President of Estonia Arnold Ruutel;
• Business trips to European countries 1-2 times a month.

Correspondent

с 03.2002 по 07.2004 (2 года 4 месяца)
Baltic News Service, Moscow Bureau, Moscow (Media)

• Covering all the events which might concern Baltic countries in Moscow: political, cultural, social;
• Making interviews with government officials, ambassadors and artists coming from Baltic States to Moscow;
• Digesting Russian Media articles that might refer to any of the Baltic States (Estonia, Latvia or Lithuania)

Образование

Lomonosov Moscow State University

International Journalism, Moscow
Высшее, с 1998 по 2003 (4 года 9 месяцев)

Дополнительное образование и сертификаты

NIMA-B (Netherlands Institute of Marketing, Qualification program)

2019, 6 months

Purpose. Black Belt: marketing Communication

2016, 3 months

Effective Communication Skills

2016, 2 days training

Microsoft Excel: Level 2.

2016, 2 days training

Знания и навыки

Знание языков

• Русский — свободно
• Английский — свободно
• Литовский — выше среднего

Дополнительная информация

Hard skills:
- Content marketing (copywriting and editing, content plans creation, data understanding and working great volumes of information);
- Context and target advertising (Google Analytics, Facebook and Instagram, My Target;
- Great analytical skills (which includes working with Excel and Google Analytics, CRM-systems);
- Budget management;
Soft Skills
- Disciplined, structured mind;
- Creative;
- Highly responsible, take my work as my own project;
- Good leader;
- Good communication and negotiations skills;
- An eye for detail;
- Able to successfully organize both people and process, encourage development.