Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/590433/

Опыт работы

CMO

с 08.2025 по 04.2026 (9 месяцев)
Перші Леді, Дистанційно (IT)

Lead global marketing, growth, and product strategy for PershiLedy, a fast-growing women’s empowerment and community platform uniting Ukrainian women worldwide. Built a strong digital ecosystem combining social networking, education, and gamified engagement. Designed the brand architecture, referral system, and ambassador program; launched international chapters and strategic partnerships. Oversaw community expansion, content strategy, media relations, and go-to-market initiatives focused on global visibility and engagement.

Head of marketing

с 04.2023 по 08.2025 (2 года 5 месяцев)
Glendeal, Київ (IT)

Lead global marketing and monetization strategy for Glendeal — a rapidly scaling agri-trading platform (marketplace) — managing a cross-functional team across product marketing, demand gen, content, PPC, SEO, and partnerships. Designed and executed a full-funnel growth strategy targeting farmers, brokers, traders, and exporters across Europe and Asia.
Led multi-country expansion strategy, launching localized operations in Poland and Bulgaria and establishing Glendeal’s presence through tailored campaigns, channel partnerships, and industry events — driving 40% of new user acquisition in those markets.
Led end-to-end regional strategy, including website localization, ppc advertising, industry partnerships, exhibitions (e.g. Gulfood), and PR activations.
Developed a scalable GTM strategy aligned with company-wide growth goals, driving user acquisition and retention across multiple ICPs — farmers, brokers, traders, and exporters — and ensuring consistent pipeline generation across channels and geographies.
Defined and executed product marketing strategy and roadmap, aligning product development with market needs, improving user onboarding, increasing platform engagement, and accelerating conversion rates
Instituted a data-driven decision-making culture, implementing performance dashboards and funnel analytics to guide strategic decisions on user growth, budget allocation, and market prioritization.
Formed strategic alliances with top-tier agricultural holdings, industry associations, and chambers of commerce, solidifying Glendeal’s reputation as a credible marketplace and accelerating enterprise-level adoption
Played a pivotal role in shaping Glendeal’s long-term product vision, integrating AI, logistics, fulfillment, and financial services into the brand’s core narrative and positioning.

Head of marketing

с 02.2019 по 12.2022 (3 года 11 месяцев)
inCust LLC, Київ (IT)

Defined and implemented go-to-market strategy for inCust’s platform, enabling SMBs and large-scale enterprises to automate customer retention and loyalty flows.
Led end-to-end product marketing and content engine — whitepapers, blogs, presentations, video tutorials — supporting inbound funnel and SEO growth.
Partnered with cross-functional teams (dev, QA, design, sales) to build feature specs, test UX hypotheses, and launch new modules.
Initiated and scaled multi-channel acquisition strategies (Google Ads, Facebook Ads), improving lead-to-paid conversion by 38%.
Created value propositions for segmented audiences (retail, HoReCa, fuel, service providers), aligning messaging with sales enablement and lifecycle comms.
Built and managed a network of external creators (copywriters, designers, web developers) to scale content efficiently and on-brand.

Marketing Consultant

с 01.2018 по 02.2019 (1 год 2 месяца)
Personal Consulting, Kiev (Маркетинг, реклама, PR)

Personal Consulting

Head of marketing

с 05.2017 по 12.2017 (8 месяцев)
Crysberry Studio, Київ (IT)

Crysberry Studio is a team of highly skilled mobile application consultants and software development specialists.

Develop and implement the marketing strategy;
Analyse our buyer personas, their pain points, buying process and criteria;
Generate creative marketing campaign ideas and programs to drive brand awareness, engagement, and lead generation;
Budgeting and reports;
Measure campaign performance and present results and key learnings to the team;
Build, develop & execute content marketing and social campaigns that foster brand affinity, create conversations, & generate organic reach;
Created strategic content marketing campaign increased website traffic by 10 times (1000%);
Research competitor tactics and market conditions;
Follow, learn, experiment with and implement new channels, tactics, and hacks;
Identify digital optimization opportunities, using data analysis, voice of the customer, and knowledge of digital best-practices;
In collaboration with development, design, PM and QA teams, built the new website (from scratch) for 1 month in Product Owner role (also marketing dept was responsible for the content, CTA, customer journey and SEO);
Managed and motivated a team to ensure the program is managed to best practice standards and encourage test-learn-apply approach, while providing on-going feedback on performance and a vision for career development;
Е-mail marketing (via MailChimp);
Create/update sales and marketing materials.

Senior Marketing Manager

с 02.2017 по 04.2017 (3 месяца)
Alfa Bank Ukraine, Київ (Finance, banking, and insurance)

Alfa-Bank is a Ukrainian universal commercial bank headquartered in Kyiv. The bank offers a full range of banking services to corporate and retail customers.

Develop and execute advertising campaigns;
Communicate with the creative and digital agencies;
Creating branding materials;
Launching BTL activities;
Research competitor tactics, market conditions and trends in the industry.

Senior Marketing Manager

с 08.2016 по 02.2017 (7 месяцев)
Xiaomi Ukraine, Киев (Электроника, бытовая техника)

Xiaomi Ukraine (xiaomi.ua) - distributor of Xiaomi ecosystem in Ukraine.

• Marketing strategic planning and budgeting;
• Developed company branding, identity, positioning, messaging and product value propositions;
• Managed marketing across all channels, including email marketing, content marketing, partners, events, social media & PR;
• Initiated and approved all paid media initiatives including Paid Search, Display, Facebook, remarketing, etc.
• Marketing support for the opening of Xiaomi offline stores. Communications with Shopping malls;
• Organized participation in exhibitions (CEE-2016 - the largest exhibition of electronics, electrical engineering, toys and electric transport in Ukraine);
• Developed partnership network and PR;
• Organized different movie recording for YouTube channel. Collaborated with opinion leaders and technology channels;
• Conduct market analysis to understand trends, customers and prospects needs and competitors;
• E-mail marketing (+ SMS);
• Community building.

Marketing manager

с 09.2014 по 06.2016 (1 год 10 месяцев)
FastForward, Киев (Бизнес-туризм, образование)

FastForward professionally organize public and corporate visits to the leading companies in worldwide since 2004. The goal is gaining new experiences, knowledge and valuable business contacts.

• Developed a comprehensive marketing strategy across multiple media channels: partners, webinars, events, website, email, content, paid advertising and social media;
• Developed company branding, identity, positioning, messaging and product value propositions
• Planned, developed, organized marketing activities to promote the company's products;
• Created monthly reports with qualitative and quantitative analysis to identify opportunities based on analytics and metrics;
• Optimized ad campaigns and landing pages through A/B testing;
• Managed company content calendar and initiated cross-channel promotion efforts;
• Executed company-wide social media campaigns, analyzed social and website metrics and provided ROI reports;
• Managed and controlled marketing budget;
• Directed email newsletter (MailChimp) program from end to end, including content sourcing, template design, audience segmentation, A/B testing and reporting. resulting in 14% of all year amount of clients was from this channel;
• Developed partnership network in Ukraine, Russia, Azerbaijan, Kazakhstan, Belarus, Poland (increased by 4 times);
• Organized company's participation in exhibitions, forums, conferences in Ukraine and abroad;
• Launched the loyalty program;
• Content marketing;
• Organized business events in Kiev and Moscow;
• Started marketing department from 0.

PR manager

с 05.2014 по 07.2014 (3 месяца)
АРТ-ПИКНИК Славы Фроловой, Киев (социально-культурный проект)

writing articles,
fundraising,
communication with mediaи.

Marketing manager

с 05.2013 по 06.2014 (1 год 2 месяца)
Print Light Studio (Publishing and Printing), Киев (Marketing, advertising, and PR)

- SMM
- Google Adwords, Google Analytics

HoReCa manager

с 03.2012 по 04.2013 (1 год 2 месяца)
JAHN General Products Ukraine, Kiev (Food industry)

Auditor assistant

с 04.2010 по 10.2010 (7 месяцев)
AF «Dobson-consulting», Kiev (Аудиторская фирма)

Образование

Kyiv Economic Institute of Management

Management of foreign economic activity, Kiev
Высшее, с 2006 по 2012 (6 лет)

Знание языков

• Английский — продвинутый
• Украинский — свободно

Дополнительная информация

Личные качества: ‬целеустремленная,‭ ‬ответственная,‭ коммуникабельная, с широким кругозором.

Хобби‭ ‬– спорт, рисование, фотография,‭ ‬книги.