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Опыт работы

Chief executive officer

с 02.2025 по наст. время (1 год 6 месяцев)
Budmajster Ukraine (dry&liquid building mixes, 2 plants, 90 employees), Київ (Будівельна промисловість, деревообробка)

Manufacturer of dry and liquid building mixes • 2 plants (Pavlohrad, Kyiv) • 80-90 employees

Situation at entry:
Revenue declined -26% YoY, EBITDA at -800%, cash gap of 13M UAH;
Kyiv manufacturing site idle; demotivated team; lost trust of key partners
Unstructured financial and commercial processes; no management reporting in place

Key actions and results:
Financial stabilization: closed the 13M UAH cash gap within the first 5 months; introduced monthly P&L planning, cash-flow forecasting, and full management reporting

Operations restart: reopened the Kyiv plant, conducted asset audit, implemented quality control, reduced losses and downtime

Management transformation: replaced 60-70% of administrative and commercial headcount, built a new C-level team, introduced a KPI-driven performance system

Commercial turnaround: rebuilt the go-to-market model across distribution, DIY, and B2B projects with margin focus; implemented CRM; developed regional expansion strategy covering 5 new regions

Financial reversal: moved the business from -26% decline to +6-8% YoY growth in Q3 2025 — the company's first revenue growth in several quarters

Partnership recovery: restored cooperation with key distributors, retail chains, and B2B clients on upgraded commercial terms

General Manager (CEO)

с 12.2023 по 02.2025 (1 год 3 месяца)
United Kyiv Roasters - leader in craft coffee and tea, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Delivered +31% sales growth YoY with EBIT at 12.9% of revenue.

Transformed a start-up into a structured corporate business (from sole proprietors to LLC).

Rebuilt the leadership team (rotation of 6 out of 9 directors).

Implemented a procurement strategy securing prices for ~75% of annual green coffee demand.

Stabilized financial sustainability and improved cost efficiency.

Led M&A evaluation and negotiations to strengthen market position.

Head of distribution sales

с 09.2021 по 12.2023 (2 года 4 месяца)
Біосфера, корпорація, Київ (Легка промисловість)

Led distribution sales in eastern, south and central part of Ukraine + managed development in pharm channel in conditions of war

Retained sales level up to numbers prior to war

Trippled sales in pharm channel by building distribution in top-10 pharm chains and pharm-distributors

Managed to develop wholesale and charity-buyers

Redefined distributors` list and optimized/changed partners in 6 regions

Restored cooperation with top-customers in Odesa, Kharkiv, Kyiv, Dnipro - started to work on win-win conditions

Completed org chart with right people

Met targets on revenue, margin and bad debts

Founder / Managing Partner

с 04.2020 по 09.2021 (1 год 6 месяцев)
Independent Retail & E-commerce Venture, Київ (Роздрібна торгівля)

Launched and managed a small profitable retail business during COVID disruption.

Held full responsibility for P&L, pricing, sourcing, operating costs and cash flow.

Built core operational processes: supply chain, inventory, accounting, online sales and customer service.

Achieved a stable operating model without external financing.

Handed over the project in a controlled manner upon returning to a senior corporate leadership role.

Marketing director

с 10.2018 по 12.2020 (2 года 3 месяца)
Whirlpool Ukraine, Caucasus and Moldova, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Successful brand portfolio and brand strategies in 5 diverse categories: introduced regular researches and based on insights managed to build portfolio of premium (Whirlpool, Hotpoint) and economy brands (Indesit, Stinol) which brought +2pp market value share, net sales +6pp ahead of market growth; EBITDA +18% vs LY

•As marketing leader supervised to establish premium brand platforms: and launched 5 national IMC 360` campaigns strengthen brand equities: brand love score +1,5; NPS +27; created successful brand funnel: awareness +32; consideration +27; loyalty +19 funded with >$1m budget

•Shaped digital marketing as main media communication channel: own web-sites SEO; SMM: fun pages in Facebook, Instagram and YouTube, “always-on” with paid search and pay-per-click 365 days campaigns, remarketing, on-line consumer journey with digital marketing funnel

•Portfolio Price and promo strategies: developed and implemented flexible pricing strategies which gained +7% gross margin to brand P&L

•Guide markets on required areas of focus in terms of channel promotions and incentives: introduced Consumer Promo strategy to drive added value and delivered +1,7pp value market share with ROI > 0,8

•Building e-commerce: established on-line selling via own website and independent platforms, +5% of annual incremental revenue

•Create effective and engaged teams: reached 93 engagement index in 2019 (highest ever); completed talent blueprint, 4 of 8 talents were calibrated to the Talent pool

Head of commercial development

с 10.2016 по 11.2018 (2 года 2 месяца)
Coca-Cola Ukraine&Moldova, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Category and Channel strategies: improved market leader position with market value share growth +3.4pp on MAT basis, increased leadership ratio vs key competitor to 1.13 (+0,08 vs LY)

•Market launches of premium brands (Schweppes, Rich): to capture profit from growing uncovered segments, built segmentation, brand positioning and targeting

•Define Occasion-Brand-Product-Price-Channel for each channel and key partners: improved Net Sales revenue per litter by 9pp driven by portfolio premiumization with a positive impact on EBIT

•Mapping opportunities and crafting Customers` tailored plan: revenue growth +13% vs volume growth driven by portfolio and channel mix, dual pricing strategy introduction (best achievement among CEE markets)

•Customers engagement: reached “Best beverage partner 2017,2018” in Modern trade, Traditional retail and HoReCa (first time in UA). 7 of 9 marketing aspects recognized as key customers enhancers

•Sustainable team development and succession building: reached 2018 team internal engagement index: + 3pp vs country average; +1pp vs LY; 2 talents exported, successor in place, key positions occupied with talents

Head of trade-marketing

с 06.2009 по 10.2016 (7 лет 5 месяцев)
Mars Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Development and execution TM strategy in channels: TM strategies 2013, 2014 recognized best in the CIS region by marketing leaders

•Ensuring category development plan implementation with customers: +2% (+0.2 pp to plan) to net sales revenue out of TM programs with average ROI 0.89

•Portfolio management across trade channels: 90% of assortment in hitlist, +1.5% to Net Sales Revenue

•Path to purchase and in-store execution control: 72% of in-store standards reached a country level

•Leading national programs: managed the bulk chocolate launch and gained +12% of country revenue, +1.7% market value share and +8% of Net Contribution in P&L

•Talent development and team engagement: 4 of 8 talents promoted to the next leadership level, 2 got a company Big Recognition award, 87% engagement rate (higher average in marketing and company)

Образование

Kyiv-Mohyla business school

Executive MBA, Київ
Высшее, с 2019 по 2021 (2 года)

Chartered institute of marketing

Marketing, Київ
Высшее, с 2018 по 2018 (меньше 1 года)

East-Ukrainian university

Specialist in foreign economic management, Луганськ
Высшее, с 1998 по 2003 (5 лет)

Дополнительное образование и сертификаты

Digital marketing (International digital marketing academy)

2019 (3 months)

Revenue growth management

2017 (12 months)

Знания и навыки

• Управлінські навички
• Стратегічне планування
• Управління підприємством
• Систематизація бізнесу
• Фінансове планування
• Управління командою
• PnL менеджмент
• CEO | Загальне управління
• Антикризове управління

Знание языков

• Английский — свободно
• Украинский — свободно

Рекомендации

References available upon request

References available upon request

Дополнительная информация

General Manager and Commercial Leader with 17+ years of experience in FMCG and Consumer Electronics (United Kyiv Roasters, Biosphere, Whirlpool, Coca-Cola HBC, Mars).

Proven track record of delivering double-digit revenue growth (up to 31%), expanding market share, and maximizing EBITDA.

Full P&L ownership, cash-flow and financial planning

Turnaround & crisis management, restructuring, strategic marketing and M&A.

Adept at navigating crisis environments and leading high-performance teams.

Commercial strategy across distribution, DIY and national chains
Executive MBA graduate

C-level team building & transformation

Revenue Growth Management, pricing strategies, OBPPC, premiumization

Manufacturing operations: asset audit, quality control, cost reduction

M&A: evaluation, due diligence, integration

Commodity hedging & supply chain management