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Опыт работы

Head of marketing

с 02.2022 по наст. время (2 года 2 месяца)
HS-Soft, Київ (IT)

Design and evaluation marketing campaigns across various media.
Generation customer interest through social media, websites, and
mass media.
Creation marketing content (incl. post, articles, blogs, video and photo
ideas) and coordinated shoots (Ukraine, Switzerland, Germany).
Collaboration with videographers and designers for post-production.
Supervision new product launch, including strategy, media creation,
and webpage development.
Website/webpage/landing page creation from scratch in collaboration
with designers.
Ensuring regular technical audits of websites and SEO.
Market trend analysis and conducted competitor research.
Establishing and monitoring department KPIs, ensuring that targets are
achieved.
Launch regular internal communication for employees and ensure
cross-functional communication in projects.

Head of Public Relations

с 02.2018 по 02.2022 (4 года)
Renault Ukraine, Київ (Автобізнес та автосервіс)

• Organization and holding of press conferences, fairs, public events
and dealers conventions (in Ukraine and abroad);
• Launching of new products/projects (preparing of launching
strategy; cooperation with media, photo and video shooting);
• Coordination of digital strategy;
• Communication and consulting with media representatives,
preparing and editing press materials;
• Management of content plan and creative materials, supervising of
creative agencies;
• Preparing of press releases and digests;
• Preparing of content for social media (content plan);
• Organization of top-management and media interviews;
• Preparing technical specifications and editing promo video
materials;
• Coordination of PR activities and HQ strategy;
• Market analysis and reflection of existing trends in communication
channels;
• Annual budget management;
• Supervision of test-drive park;
• Document workflow;
• Coordination of non-commercial charity projects.

Public Relations Manager

с 02.2011 по 01.2018 (6 лет 11 месяцев)
Renault Ukraine, Київ (Автобізнес та автосервіс)

Public Relations Associate

с 08.2008 по 02.2011 (2 года 6 месяцев)
Renault Ukraine, Київ (Автобізнес та автосервіс)

Образование

State Scientific Research Institute for Informatization and Economic Modeling

Economics, Київ
Высшее, с 2015 по 2019 (4 года)

PhD in Economics

Ukrainian State University of Finance and International Trade

International Economics, Київ
Высшее, с 2005 по 2007 (2 года)

Honors degree

Ukrainian State University of Finance and International Trade

International Economics, Київ
Высшее, с 2001 по 2006 (5 лет)

Honors degree

Знание языков

• Французский — свободно
• Английский — продвинутый