Олександр

Oleksandr Bashkin
C-Level Executive | Former CEO @ REZUME | CMO & CBDO
Background | Driving GTM, Brand & Market Expansion

📩 Contact:
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I help founders and CEOs turn their ideas into revenue and profit growth.
20+ years of experience across FinTech, FMCG, Retail, Agro, Crypto, and HoReCa. Scaled businesses, built brands,
and led 50+ person teams across Ukraine and Central Asia.

As former CEO of REZUME and ex-CMO/CBDO, I focus on identifying growth opportunities — from strategic
focus to financial outcomes.

Key focus areas:
🔹 GTM strategy and new market entry
🔹 Scaling sales and profitability
🔹 Strategic diagnostics (positioning, structure, messaging)
🔹 Portfolio strategy and business focus
🔹 Brand building with clear meaning and strong market voice
🔹 Financial growth model: unit economics, ROI, monetization strategy

Brands I Have Worked With:
Ukraine: OTP Bank, Carlsberg, Obolon (beverage), Molokia, Lactonia, President (dairy), Adama (agro), TSUM
(retail), Hercules (frozen food), Galetto, Laskavka, Svyatyk, Char Darunok (confectionery), Illusion (coffee),
Azmol (oils), Dex-trade (crypto exchange), Okipays (payment platform), Tourist Club (tourism).
Kazakhstan: Keep Talk (online service).
Uzbekistan: Ferro Orbita (retail, B2B).
Georgia: Cellfie (telecom).
Germany: MCI (metal consulting).

Work Experience
Chief Business Development Officer | Growth & Innovation Strategist
Bashkin | 2015 – Present
• Scale businesses – analyze markets, develop growth strategies, and create roadmaps.
• Build successful brands – implement marketing strategies that strengthen competitive positioning.
• Lead strategic projects – oversee investment initiatives from concept to results.
• Drive financial growth – implement pricing strategies and identify new revenue streams.
• Launch breakthrough innovations – manage the full cycle from ideation to market launch.
• Advise C-level executives on scaling, marketing, and profitability.

Chief Marketing Officer | Business Development Lead
Obolon JSC | 2013 – 2015
• Developed and implemented growth strategies – analyzed business performance, identified growth
drivers, and executed strategic initiatives to increase profitability and sales.
• Designed and executed marketing strategies – enhanced investment efficiency and ensured maximum
budget impact.
• Managed brand portfolio development – defined strategic growth directions and developed brand plans.
• Expanded export markets (CIS) – led marketing strategies and initiatives, established strong distributor
partnerships.
• Built and led a high-performing marketing team – developed, motivated, and managed the team to
ensure seamless cross-department collaboration and business goal achievement.

Director of Business Development & Innovation | Marketing Director (Licensed Brands)
Carlsberg Ukraine | 2010 – 2013
• Led business growth and marketing strategy – implemented initiatives that strengthened brand
positioning and increased company profitability.
• Developed and executed marketing strategies – conducted market and consumer behavior analysis,
creating strategies to enhance brand awareness and loyalty.
• Launched new products and managed GTM strategies – conducted research, developed launch plans,
and ensured successful execution.
• Increased brand profitability – optimized production and marketing costs, implemented effective pricing
models, and improved margins.
• Adapted global strategies for local markets – executed international marketing initiatives, strengthening
brand competitiveness in Ukraine.
• Managed a portfolio of licensed brands – ensured strategic promotion, market success, and sustained
profitability growth.

Education
National Technical University "Kiev Polytechnic Institute" (Kyiv, Ukraine)
Master’s Degree in Management and Marketing, 2002

Language Skills
🇺🇦 Ukrainian – Native, 🇬🇧 English – B2

Open to C-level Opportunities. Seeking roles in business development, scaling, and strategic growth. Ready
to expand businesses into new markets, increase profitability, and implement innovations that drive rapid
results. Let’s talk!