Oleksandr

Oleksandr Bashkin
Open to: CMO / Product Owner roles
📩 Contact:
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CMO & Growth Leader helping founder-led and PE-backed companies turn ideas into profitable businesses: 5× profit
growth, 20+ years in FMCG, B2B, SaaS, emerging markets.

◆ 5× profit growth at FERRO: built Central Asia brand from $0 to top player.
◆ Ex-CMO Carlsberg Ukraine: Led #1 premium portfolio, double-digit profitability.
◆ GTM for BeUbicos AI: $0 → 100+ leads → Pre-Seed.
◆ Delivered 58 marketing strategies for FMCG, B2B, tech companies.
◆ Launched 42 communication strategies across offline/digital channels.
◆ Built/repositioned 27 brands from scratch.
◆ 23 years hands-on marketing leadership.

My executive stack
◆ Go-to-market & market entry (B2B/B2C, new geographies)
◆ Revenue/profit growth (P&L, unit economics, pricing)
◆ Brand/portfolio strategy (positioning, innovation)
◆ Sales/distribution (channels, export)
◆ AI/automation growth levers
◆ Product-market fit & MVP development

CMO / AI Product Owner
BeUbicos | Apr 2024 – Present

• Designed/launched AI-powered MVPs using low-code tools for recruiting, analytics, and automation.
• Integrated scalable AI architecture into core products, enabling rapid iteration.
• Built lean GTM models driving $0 → 100+ qualified leads and successful pre-seed fundraising.
• Prepared investor decks and advised founders on PMF validation and market entry.

Skills: AI/ML Strategy · Low-Code Development · Investor Relations · Lean Startup · SaaS GTM

Fractional CMO
Ferro | Jan 2022 – Present

• Built and scaled FERRO from startup to recognized Central Asian brand
• Delivered 5x sales growth and significant profitability improvement
• Led 50+ cross-functional team through innovation cycles and successful product launches
• Advised C-suite on long-term growth strategy, marketing transformation, and scaling roadmaps

Skills: P&L Ownership · Team Scaling · Cross-functional Leadership · Strategic Planning · Market Expansion
Fractional CMO & Growth Consultant
Self-employed | Oct 2015 – Dec 2021

• Provided strategic CMO and growth consulting to companies across FMCG, retail, agro, and other sectors
• Developed comprehensive marketing and communication strategies from ground up
• Built and launched brands from zero to market (positioning, identity, GTM execution)
• Helped businesses scale revenue, improve profitability, and establish sustainable marketing systems
• Advised ownership and C-level on strategic planning and organizational transformation

Skills: Fractional Leadership · Strategic Consulting · Brand Architecture · Marketing Transformation · C-Level Advisory

Chief Marketing Officer
Obolon | Feb 2013 – Sept 2015

• Developed and executed growth strategies by analyzing business performance and implementing profit-driving
initiatives
• Designed data-driven marketing strategies to maximize ROI and budget efficiency
• Managed brand portfolio development and defined strategic growth directions
• Expanded export operations across CIS markets through strategic partnerships and marketing initiatives
• Built and led high-performing marketing team with cross-departmental collaboration focus

Skills: Marketing Strategy · Strategic Planning · Brand Development · Go-to-Market Strategy

Marketing Director (Licensed Brands)
Carlsberg Ukraine | Dec 2010 – Jan 2013

• Led business growth initiatives that strengthened brand positioning and increased profitability
• Developed marketing strategies based on market analysis and consumer behavior insights
• Launched new products and managed end-to-end GTM strategies
• Increased brand profitability through cost optimization and effective pricing models
• Localized global marketing strategies for Ukrainian market, enhancing competitive positioning
• Managed licensed brand portfolio ensuring strategic promotion and sustained growth

Skills: P&L Management · Premium Brands · Consumer Insights · Product Launch · International Marketing

Education
National Technical University "Kiev Polytechnic Institute" (Kyiv, Ukraine)
Master’s Degree in Management and Marketing, 2002

Language Skills
🇺🇦 Ukrainian – Native, 🇬🇧 English – B2