Oleksandr

Oleksandr Bashkin
Chief Marketing Officer (CMO) & Growth Strategist

20+ years building $0 → market-leader brands across FMCG, SaaS, B2B, FinTech (6 markets, 27 brands)

Executive stack:
◆ x5 profit growth at FERRO: built Central Asia brand from $0 to top player
◆ Ex-CMO Carlsberg Ukraine: Led #1 premium portfolio
◆ BeUbicos AI SaaS GTM: $0 → 100+ leads → Pre-Seed (6 months)
◆ Track record: 27 brands across 6 markets, 58+ strategies executed, $10M+ cumulative revenue impact

Core capabilities:
◆ GTM & market entry (launch to $1M+ ARR in 12 months)
◆ Growth strategy & unit economics (CAC, LTV, payback period)
◆ Acquisition mix optimization (paid + organic; channel ROI modeling)
◆ Product-led growth & community activation
◆ P&L ownership & strategic planning
◆ Team scaling (12-50+ marketing)

Technical Stack & Platforms:
◆ Analytics & Attribution: GA4, Meta Pixel, conversion tracking, attribution modeling
◆ Performance Marketing: Google Ads, Meta Ads (ROAS optimization, channel management)
◆ Data & BI: Power BI, Zoho Analytics (dashboards, funnel analysis, unit economics)
◆ Web & Funnels: Wix (landing pages, lead capture, form optimization)
◆ Backend & Database: Supabase (DB, auth, APIs, integrations)
◆ Infrastructure: Cloudflare (edge, storage, backend sync), server-side tracking
◆ Product Stack: Lovable (product setup, integrations)
◆ Real-time Systems: LiveKit, Agora (video, real-time communication)

CMO / AI Product Owner
BeUbicos | Apr 2024 – Present

• Built and launched AI SaaS MVPs (recruiting, analytics, automation) using low-code stack
• Designed GTM strategy and acquisition funnel from scratch
• Generated 100+ qualified leads and supported pre-seed fundraising
• Validated product-market fit through rapid experimentation and iteration

Skills: AI/ML Strategy · Low-Code Development · Investor Relations · Lean Startup · SaaS GTM

Fractional CMO
Ferro | Jan 2022 – July 2026

• Built and scaled FERRO from startup to recognized Central Asian brand
• Delivered 5x sales growth and significant profitability improvement
• Led 50+ cross-functional team through innovation cycles and successful product launches
• Advised C-suite on long-term growth strategy, marketing transformation, and scaling roadmaps

Skills: P&L Ownership · Team Scaling · Cross-functional Leadership · Strategic Planning · Market Expansion
Fractional CMO & Growth Consultant
Self-employed | Oct 2015 – Dec 2021

• Provided strategic CMO and growth consulting to companies across FMCG, retail, agro, and other sectors
• Developed comprehensive marketing and communication strategies from ground up
• Built and launched brands from zero to market (positioning, identity, GTM execution)
• Helped businesses scale revenue, improve profitability, and establish sustainable marketing systems
• Advised ownership and C-level on strategic planning and organizational transformation

Skills: Fractional Leadership · Strategic Consulting · Brand Architecture · Marketing Transformation · C-Level Advisory

Chief Marketing Officer
Obolon | Feb 2013 – Sept 2015

• Developed and executed growth strategies by analyzing business performance and implementing profit-driving
initiatives
• Designed data-driven marketing strategies to maximize ROI and budget efficiency
• Managed brand portfolio development and defined strategic growth directions
• Expanded export operations across CIS markets through strategic partnerships and marketing initiatives
• Built and led high-performing marketing team with cross-departmental collaboration focus

Skills: Marketing Strategy · Strategic Planning · Brand Development · Go-to-Market Strategy

Marketing Director (Licensed Brands)
Carlsberg Ukraine | Dec 2010 – Jan 2013

• Led business growth initiatives that strengthened brand positioning and increased profitability
• Developed marketing strategies based on market analysis and consumer behavior insights
• Launched new products and managed end-to-end GTM strategies
• Increased brand profitability through cost optimization and effective pricing models
• Localized global marketing strategies for Ukrainian market, enhancing competitive positioning
• Managed licensed brand portfolio ensuring strategic promotion and sustained growth

Skills: P&L Management · Premium Brands · Consumer Insights · Product Launch · International Marketing

Education
National Technical University "Kiev Polytechnic Institute" (Kyiv, Ukraine)
Master’s Degree in Management and Marketing, 2002

Language Skills
🇺🇦 Ukrainian – Native, 🇬🇧 English – B2

Contact
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