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Опыт работы

DIRECTOR OF SALES MARKETING AND INTERNATIONAL STRATEGIC DEVELOPMENT

с 07.2020 по 05.2021 (10 месяцев)
STATE ENTERPRISE OF SPECIAL POST, Киев (Transportation and logistics)

Anti-crisis marketing management. Management of sales department, customer service department, call center, strategic international development department, sales managers in 23 regions of Ukraine.
What is done:
• the strategic session and a board of directors of branches were conducted
• competitive and client research was conducted
• positioning was developed and formalized
• marketing strategy was developed
• new tariff policy was formed
• POS materials were developed
• new products and services were developed
• large clients were attracted
• CRM system was implemented
• the international shipping service was restarted.
The result of my work and the work of the team: the company was brought to a point of self-sufficiency

OWNER, MANAGING PARTNER

с 06.2019 по наст. время (4 года 10 месяцев)
DRIVERS MARKETING AGENCY, Киев (Маркетинг, реклама, PR)

Projects were completed for companies:
Active Gel (Production of injection cosmetology products. Ukraine, activegel.ua)
• competitive research among manufacturers around the world were conducted
• the sales system was audited
• the company's marketing system was audited
• strategy for changing and promoting the company were developed
• new structure, website design, copywriting were developed
• CRM system was implemented
Combiboard (Innovative plastic wall panel system manufacturer.The Netherlands, combiboard.com)
• market and customer research were conducted
• substitute goods and competitive segments were identified
• the marketing strategy for Ukrainian market was developed
IBF (Financial Information and analytics Service. Ukraine, ibf.ua)
• positioning was developed
• new structure, website design, copywriting were developed
• doodle video for the presentation of the company's services was created ( https://youtu.be/3oOKTQy45Aw )
• digital advertising companies were launched
• sales scripts were developed
Leprekon (manufacturer of low-alcohol drinks. Ukraine, leprekon.ua)
• the strategic session was held
• products photography was carried out
• structure, website design, copywriting were developed
Lucky Fitnes (IT company. Creator of the fitness club automation system. International project, lucky.fitness) • competitive analysis of Ukrainian and foreign analogues were carried out
• positioning was developed
• the new product model and sales funnels were developed
• sales scripts were developed
SNAB (Online store of building materials with optimized logistics system. Ukraine)
• competitive analysis was carried out
• positioning was developed
• the structure and design of the site were developed
Partner Construction (Construction company. Ukraine, partner-c.com.ua)
• competitive analysis was carried out
• positioning was developed
• new structure, website design, copywriting were developed
• commands for ORM and SMM were managed

MARKETING CONSULTANT

с 07.2018 по 12.2018 (5 месяцев)
WTF CONSULTING, Киев (Маркетинг, реклама, PR)

Work in the agency's projects in a team with brands:
• KIVI (TV production). Development of an international development strategy, script development and production of commercials for a TV advertising company.
• Mafia (restaurant chain) conducting competitive research and forming a change strategy
• Umanpivo (national beer producer) creation of the concept of commercials, participation in filming and post-production. Preparing a new product launcher
• Vivenne (development and supply of beauty industry goods) - analysis and formalization of business processes.
Market research for:
• Low Price Pharmacy (the largest pharmacy chain in Ukraine) - field competitive research, research in focus groups, research on digital products of world leaders in the pharmacy sector, preparation of the final presentation for the client.
• Wizoria cinema chain - field competitive research, research of the world experience of the cinema industry, preparation of the final presentation for the client.

MARKETING DIRECTOR

с 07.2016 по 01.2018 (1 год 6 месяцев)
RIMONTA/ "YAKDLYASEBE", Киев (Construction, architecture, interior design)

Development and implementation of the concept of service of ready-made repairs of apartments in new buildings from scratch:
• competitive research in the Ukrainian and foreign markets was conducted
• customers journey was developed and formalized
• marketing strategy was developed
• business processes were developed and formalized
• products line and pricing policy were developed
• marketing tools that were developed and implemented:
• corporate website
• Facebook and Instagram pages
• POS materials
• pool of partners from developers and interior designers to promote the service were formed
• advertising campaigns in digital channels were launched
• customer service system was built
30 applications for apartment renovation per month were provided

Образование

CIM | THE CHARTERED INSTITUTE OF MARKETING. GB

Digital Marketing. Key Marketing Metrics, Киев
Высшее, с 2018 по 2019 (1 год)

NATIONAL TECHNICAL UNIVERSITY OF UKRAINE 'KYIV POLYTECHNIC INSTITUTE'. KIEV

Marketing management, Киев
Высшее, с 2016 по 2017 (1 год)

ZAPOROZHE NATIONAL TECHNICAL UNIVERSITY

Computer and Automated Systems Software, Запорожье
Высшее, с 1992 по 1997 (5 лет)

Дополнительное образование и сертификаты

Service Design Fundamentals. Design Thinking Academy

2022, 1 month.

Design-Led Strategy: Design thinking for business strategy and entrepreneurship. The Univercity of Sydney

2022, 1 week

Bitrix24.CRM

2022, 1 week

CRM-marketing in Bitrix24

2022, 1 week

Дія. Цифрова освіта

1 день
Сертификат

Знания и навыки

Знание языков

Английский — средний