Vlad

Vlad Popov

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Education

Master degree in Transportation Logistics and Transport Management, Odesa,
ONMU 2022-2023

BSC International Economics Relations, Odesa National University I.I
Mechnikova 2018-2022

Marketing courses with former RedBull General Manager 2023-2024

London School of English 2016-2018

Business School Wave 2018-2019

IT academy Step 2015-2017

Mentorship program with General Manager of L’Oreal 2022-now

GIST program by Georgia Tech by US Government 2024-2025

Work Experience

Retail company agent (2014-2018)

Client Service Manager

• Formalized and devised project from the point of idea generation to actual
production and sales of a product.
• Strategic expansion into new markets
• Analyzed customer’s behavior and a purchase factors according to
preferences

International Trading company (2018-2019)

Sales Manager

• Dealing and solving customers’ problems
 • Persuaded clients in advantages of our company with different approaches
• Supervised more than 100 clients

Founder and Leading Marketer in e-commerce (2018-2020)

• Launched an advertisement in sphere of fashion
• A/B testing and introducing to the shop
• ICP analyze + adapted content plan

Co-Founder and Leading Marketer in dropshipping shop (2020)

• Wrote 20 selling texts
• Searched for in-demand products
• Launched Facebook Ads and worked with Google Analytics

Head of marketing and crypto social media start-up Lit.it (2021-2022)

• Started as a researched manager
• Analyzed market, found advantages/disadvantages in other crypto projects,
implemented strategies in our project
• Became a marketing team lead
• Found useless channels, optimized and turned them to profitable
• Coached 8 employees in sphere of marketing
• Created 10 working marketing channels
• Controlled quality of department

Founder of 1st ever B2B Marketplace (2021-2023)

• Launched B2B marketplace in sphere of fashion from idea to working
platform.
• Raised $40,000
• Assembled a team from 1 to 12 members in total
• Partnered with 100+ vendors
• Analyzed market, created marketing strategy and implemented it with
• Cases: loyalty program, partnerships with big retailers, price strategy,
marketing data analytic according to lean method, customer journey,
influence marketing.
• Found and built relationships with foreign factories and vendors
• 1st month ROI 1250%
 • Worked with and controlled freelancers in sphere of IT, digital-marketing,
content creation

CMO at PLATMA Low/No-Code Platform
First employee, helped grow the company to a current valuation of $40M.

• Built and managed a cross-functional marketing team with 12 employees(marketers,
copywriters, designers, lead generators, etc.) including hiring, training, and
performance evaluation.
• Designed and implemented the overall marketing strategy, from brand positioning to
go-to-market execution, ensuring scalability across new products and regions.
• Conducted ongoing research on trends, competitors, and sales channels to identify
growth opportunities and optimize positioning.
• Explored and validated new business opportunities, partnerships, and verticals to
expand market presence.
• Launched integrated ad campaigns (digital, influencer, PR) and evaluated their
effectiveness through clear KPIs and ROI tracking.
• Oversaw annual and quarterly marketing budgets, optimized spend, and forecasted
consumer demand.
• Drove PLATMA’s brand awareness, leading to measurable adoption and ecosystem
expansion
• Spent $1mln+ in marketing budget
• We grew from 0 MRR to $800,000

Founder of Chimpl (AI Assistant)

• Developed the original product concept and positioning

• Built a complete GTM strategy (ICP, channels, messaging, launch flow)

• Onboarded 3,000+ users during early-stage growth

• Managed and scaled a cross-functional team of 5 (product, marketing, tech)

• Set up acquisition funnels and community-driven growth loops

• Launched early paid channels + partnerships with KOLs and micro-communities

• Oversaw roadmap, feature prioritization, and rapid iteration cycles

• Handled investor relations and pitch materials for initial fundraising
Head of Influencer Department – Web3 Incubator

- Initiated and built the KOL department within the incubator.

- Connected with 1,000+ influencers globally, building strong, long-term relationships
with Tier-0 KOLs.

- Managed and coordinated a team of 7+ members.

- Successfully executed campaigns with $3M+ in allocated budgets.

- Closed KOL rounds for 13 projects, securing over $10M in total funding.

CMO – ArcticMonks

- Delivered 8 successful project launches, achieving 7x higher performance vs.
industry benchmarks.

- Built comprehensive marketing strategies from scratch — covering positioning, growth,
and community adoption.

- Scaled communities from 150 members to over 1,000,000+, driving organic
engagement and retention.

- Managed and grew a cross-functional team of 12 members (marketers, designers,
community managers, BD).

Tokenization focus:

- Launched RWA project in Latin America

- Collaborated with Brazil's former Finance Minister

- Collaborated with Jose Aldo and Roberto Carlos

- $500M+ 30-days volume

- 226K+ MAU

- Helped tokenization platform of SMBs to create an investment community from the
scratch
Google for Startups – Marketing Mentor
Became the youngest marketing mentor in Google’s history.

- Supported founders in refining positioning, go-to-market strategies, and marketing
channels to accelerate product-market fit.

- Mentored and graduated 2 full startup cohorts, working closely with early-stage teams on
growth and adoption.

- Delivered tailored workshops on branding, user acquisition, and community building for
founders and their teams.

- Provided strategic mentorship to 20+ startups, helping them optimize growth funnels,
campaign performance, and investor readiness.

- Startups under mentorship achieved stronger fundraising outcomes, better brand visibility, and
improved customer acquisition metrics.

StartupWiseGuys – Marketing Mentor

- Supported founders in refining positioning, go-to-market strategies, and marketing
channels to accelerate product-market fit.

- Mentored and graduated 3 full startup cohorts, working closely with early-stage teams on
growth and adoption.

- Delivered tailored workshops on branding, user acquisition, and community building for
founders and their teams.

- Provided strategic mentorship to 50+ startups, helping them optimize growth funnels,
campaign performance, and investor readiness.

- Startups under mentorship achieved stronger fundraising outcomes, better brand visibility, and
improved customer acquisition metrics.

Positions of Responsibilities

• Operation Management and Client Service Management in retail
company
• Customer Support and Sales Manager in trading company
• Founder
• CMO
• Head of Marketing
 Achievements and Skills

• IT: Microsoft Office Specialist (Word, Excel and PowerPoint).
• Languages: Russian (native), Ukrainian (native), English (fluent),
Spanish(learning)
• Certificated by University of Wurzburg in Quality Management
• Certificated by National Bank of Ukraine and Kyiv School of Economics in
Topic of “Transformation financial sector”
• Certified by Georgia Tech University in Atlanta by GIST. Fully sponsored
by US goverment
• Certificated by several universities in a sphere of marketing
• Member of university boxing team
• Finished courses in marketing(certificates attached), time management and
economics
• Attended mentorship program with E-Commerce General Manager L'Oréal
as a mentor
• Attended courses with CMO of Kyivstar as a mentor