Жанна

Zhanna Danylova
HEAD OF MARKETING, CMO

Profile

6+ year of Сhief Marketing Officer’s Experience
10+ years of experience in development marketing, media and communication strategy for
Details clients

Kiev, Ukraine Worked with Sweepstakes\FMCG\Retail & E-commerce niches.
[открыть контакты](см. выше в блоке «контактная информация») My strong points are go-to-market strategies development & execution, customer marketing,
[открыть контакты](см. выше в блоке «контактная информация») team building, lead generation, traffic & content management, PR, end-to-end analytics, and
growth hacking.
Language
I have experience working with monthly budgets of $100,000 and over and an in-depth
English understanding of how to scale advertising campaigns.
Upper-intermediate Experience in building a marketing department from scratch. I managed teams to 5-25
person, including lead generation specialists, prospecting specialists, SMM specialists,
designers, e-mail and PPC specialists.
Link
LinkedIn Employment History
Education
Chief Marketing Officer, NDA company (Sweepstakes project)
Poltava University of Trade
December 2021 – December 2022
and Economics

Department «Economics and • Marketing analysis: market, competitors, customers, trends, etc.;
management» • Building of a customer journey map;
Specialty «Management of • Development of products' business plans for the CIS, Asian markets, Latin America, EU
Organization», master`s (sweepstakes);
degree • Adaptation and output of products to new geos.
September 2000 – June 2005 • Creation of complete marketing strategy;
• Development of a feasible marketing plan for the department and oversee its day-to-day
implementation;
• Set budgets, track a measure ROI on a continuous basis;
• Setup and execute on user acquisition marketing strategies, in close cooperation with the
internal team as well as with external partners to deliver on strategic initiatives;
• Audience analysis, optimization, improvement of advertising campaign indicators (ROI, CPA,
LTV), reporting, budget management;
• Forecasting, budgeting & reporting processes to meet KPI's & targets;
• Design and coordination of promotional campaigns, PR and other marketing efforts across
channels;
Results:
Successfully launched product for CIS and EU
New acquisition channels and funnels
Chief Marketing Officer, Simpatik Group (e-commerce, product sweepstakes,
B2B/B2C)
April 2019 – August 2021
Strategic level
• Development of the marketing strategy;
• Marketing planning (researches, product and brand promotion, PR, loyalty programs,
budgeting);
• Marketing researches;
• Analysis of marketing information;
• Management of the marketing budget.
Tactical level
• Management of all advertisement processes (ATL& BTL);
• Management of internal and external communications;
• Assessment of marketing efforts efficiency;
• Launching new lines and products;
• Branding (development of POS's design).

Digital Marketing:
• Digital marketing strategy determination;
• Web sites, promo- and landing-pages development;
• Management of Lead-generation and Awareness campaigns;
• E-mail marketing management, SEO, SMM.

Marketing Director, Novus Ukraine (food retail),
April 2017 – April 2019
• Development and implementation of marketing strategy;
• Marketing planning (planning of marketing programs (research, brand development, product
promotion, external and internal PR, etc.), planning marketing and advertising budget;
• Market analysis, competitive and internal environment, research;
• Communication and negotiations with contractors (media, creative, research, marketing
agencies and industries);
• SMM, PR, web;
• Management of internal communications;
• Effective team management.
Key achievements:
Implementation the rebranding of the company (new philosophy, new brand image, new
identity) by developing of new marketing strategy identifying of new strategic territory and
creating new visual standard outside and inside the store, releasing new communication
materials (video, brand images), changing the consumer experience in store.
Develop and support advertising campaigns Summer Sale, Back to School, Happy Birthday
(campaign 1 + 1) - additional turnover + 4% (during the recession).
Establish digital and PR function in marketing department, propose PR and digital initiatives,
reinforced the SMM function.
Developing of new web site.
Developing of new brands for own production.

Digital Account Director, Tribal DDB/Agama Communication (digital advertising
agency)
June 2016 – march 2017
• Leading and management the account and project team;
• Create and development commercial opportunities with existing clients maximizing account
and revenue growth;
• Developing of digital strategy for clients;
• Increase clients’ satisfaction and engagement;
• Ensuring high quality of service;
• Involvement in agency development;
• Creation and implementation of integrated projects for group’s clients;
• Check out and coordination of the all process with work teams to implement: setting targets
and monitoring as well as working with freelancers;
• Development and coaching of key account managers and ensuring their growth;
• Setting objectives and monitoring compliance with internal and external contractors;
• Active participation in new business projects: preparing proposals, developing digital
strategies, budgeting projects, briefing and debriefing, presentation
• Digital marketing strategy determination;
• Web sites, promo- and landing-pages development;
Group Account Director, Vizeum (Dentsu Aegis Network Ukraine)
September 2014 - May 2016
• Managing and organization of media groups work, control of all processes and quality of
client service;
• Managing full adoption of integrated communication planning for clients
• Control of the satisfactions level of current customers, loyalty support;
• Organization and control of working process with buying departments of holding;
• Building and support of long term business relations with clients;
• Annual strategic media and communication planning for group’s clients;
• Comprehensive quality control of tactical planning on all stages;
• Finance documents control.

Clients: MHP, Bonduelle, Pro-pharma, Toyota, Ukrsibbank, Brusnichka, Sorbex, Redmond,
MSL, Roust, STB

Client Service Director , Media Communication Group Maxximum
January 2010 – August 2014
• Leading of all strategies and operation process of client service;
• Coordination between all Agency departments to ensure timely and quality execution of all
tasks;
• Development and presentation of multimedia solutions for achieving best marketing results
for current and new Clients;
• Planning and development of client service department, staff recruiting, team building and
its education;
• Control of qualitative client service on all stages;
• Preparation of tender proposals for new business.

Clients: Sharp, Vishpfa , Lotospoker, Toy-toy (ТМ Jewelpet, ТМ Party Animals, ТМ Tomica),
IndExpo, TurkishExpo.

Media planning and buying manager , Optimum Media OMD
January 2009 – December 2009
• Media planning and placement in different media channels;
• Preparation of strategic and tactic media plans;
• Negotiations with contractors and receiving of competitive conditions;
• Leading, control and providing of document flow and all kinds of reports;
• Reports for non-TV, hard-copies and airing certificates collection;
• Gathering&checking of all the invoices from media vendors;
• Saving delivery tracking;
• Preparation of tender proposals for new business.

Clients: Mars, Nissan, Infiniti, Lafarge, HP
Head of ООН department, Media Communication Group Maxximum
January 2008–December 2008

• Planning, buying and booking control;
• Evaluation of advertising campaigns effectiveness;
• Negotiations with vendors (on campaign basis), evaluation of market trends;
• Finance documents control;
• Preparation of tender proposals for new business.

Clients: Mobilochka, Egypt’s tourism, Terra Development, IP Net

OOH-buyer, RTM Ukraine
January 2007–December 2007
Account manager, radio station "Nashe radio"
June 2005 – December 2006