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Опыт работы

E-commerce Director

с 04.2025 по наст. время (1 год)

• Lead the launch of a new brand, Lauron™, overseeing its e-commerce infrastructure and digital communications in the Polish market;
• Develop the structure and logic of the Shopify website, including page architecture, UX logic, SEO structure, and technical plugin integration;
• Prepare systematic documentation of website functionality and design requirements for developers and contractors;
• Participate in the creation of the brand’s communication strategy, defining positioning, key messages, and visual principles;
• Oversee the preparation of content and legal materials for the website, ensuring their accuracy and compliance with market standards;
• Manage the selection and coordination of external partners (development, design, content, PR, SEO), setting tasks and monitoring deadlines;
• Analyze the competitive landscape and propose solutions to strengthen the brand’s visual and communication differentiation.

Head of digital & SMM

с 04.2023 по 05.2025 (2 года 2 месяца)
Yakaboo.ua, книжкова платформа, Київ (Роздрібна торгівля)

• Supervised a team of specialists completing tasks on paid traffic, search engine optimization, email marketing, affiliates and social networks;
• Engaged in strategic and tactical planning of traffic channels (month, quarter, year) to achieve the company’s business goals;
• Worked directly with the managing director and shareholders of the company, coordinating the operating strategy and reporting on the actual results of the company;
• Built strategies for all traffic channels with a focus on turnover, CRR, conversion rate and traffic growth;
• Regularly conducted competitive analysis to assess competitors' strategies and search for best practices for gaining and maintaining leadership positions;
• Collaborated closely with the internal IT team to enhance website functionality for various tasks, including page catalog structure, UX, loading speed, and more;
• Interacted with external contractors to cover the company's goals and objectives with third-party resources.

Chief Operating Officer

с 02.2016 по 04.2023 (7 лет 3 месяца)
Stratton.ua, Київ (Маркетинг, реклама, PR)

• Established and streamlined operational processes in sales and project management departments, which have been successfully implemented and are still in use today.
• Conducted pre-sales preparation for projects, including market analysis, competitor research, studying consumer demand, preparing SWOT analysis of internet resources, and formulating extended technical analyses of client websites.
• Developed internet promotion strategies for projects based on specific client business objectives, utilizing various tools such as SEO, PPC, and social media targeting.
• Monitored the launch and management of projects by the accounting department throughout the partnership, ensuring the achievement of agreed-upon performance metrics with clients, effective budget planning, fulfillment of commitments, and resolution of disputes or conflicts. Additionally, took an active role in cross-selling company products.
• Produced regular analytical reports with specific technical assignments on search engine optimization and CPC traffic to improve the effectiveness of advertising campaigns.
• Oversaw various operational issues within the company.

New business manager

с 10.2015 по 02.2016 (5 месяцев)
Promo.ua, Київ (Маркетинг, реклама, PR)

• Successfully sold company products to Ukrainian online businesses: SEO, PPC, and worked with e-commerce stores with a monthly advertising budget starting from $2000;
• Conducted the entire deal cycle from cold calling to contract signing;
• Prepared technical analysis of internet strategies for developed projects;
• Delivered live presentations to clients of work methodologies and development strategies both with technical department representatives and independently;
• Worked on developing work methodologies and sales department structure, which was later implemented in a new workplace.

Администратор

с 06.2014 по 09.2015 (1 год 4 месяца)
Cultural Business Hub, Дніпро (Маркетинг, реклама, PR)

• Controlled the functioning of all processes inside the hub: suppliers, equipment, timely resolution of domestic and organizational issues;
• Participated in organizing thematic events of various directions, mainly IT-conferences and meetups;
• Worked with B2B and B2C sales: selling workplaces for coworking hub residents, agreements on providing venues for events to representatives of companies of various caliber, from local entrepreneurs to large outsourcing IT companies;
• Supervised teams of volunteers who helped both with the improvement of the hub and during the events.

Образование

НТУ «Днепровская Политехника»

Экономическая кибернетика, Дніпро
Высшее, с 2010 по 2015 (5 лет)

Знания и навыки

• SEO
• Контекстная реклама
• Интернет-маркетинг
• Веб-аналитика
• Email-маркетинг
• CPA
• Стратегический маркетинг

Знание языков

• Английский — средний
• Украинский — свободно

Дополнительная информация

• Quick to react and make decisions in conflict situations;
• Explain complex things in simple terms;
• Quickly learn new directions or tools in work;
• Prefer to orientate towards KPI in work rather than processes;
• Resilient to stress.